Marktonderzoek, marketingadvies en e-health met visie en passie!Panacea is een ‘Research Based Consultancy’ voor ondernemingen en zorginstellingen in de gezondheidszorg. We hebben een grote passie voor alles wat te maken heeft met ziek zijn, beter worden en gezond blijven. We zijn kritisch en kwaliteitsbewust, maar hebben begrip voor situaties en respect voor mensen. We houden van slimme, creatieve en pragmatische oplossingen en werken daar doelgericht en stapsgewijs naar toe. Ook schrikken we niet van ingrijpende veranderingen als die noodzakelijk zijn. Alles begint met aandacht voor elkaarOprechte aandacht voor elkaar is de eerste stap naar succes. Vandaar dat Panacea eerst graag luistert, observeert, vraagt, onderzoekt, analyseert en nadenkt, alvorens met een advies te komen. Marktonderzoek is niet ons doel, maar een middel voor een succesvolle strategie voor verbetering van kwaliteit en groei. Het resultaat telt en daar mag u ons op aanspreken.

Charged with building organization from ground up, including establishing systems and procedures; selection and hiring of Office Manager, Financial Controller, and sales team; fulfillment of regulatory requirements; developing marketing and sales strategy; and developing communication strategy focused on online features (web sites, e-learning, and mobile apps). Created a network within Dutch Allergists Association and individual Key Opinion Leaders by installing two Advisory Boards (Allergen Specific Immunotherapy and Anaphylaxis).• Launched newly founded company and became operational within 2 months.• Attracted, selected, and hired experienced and dedicated employees.• Positioned company as attractive in the market for prescribers of immunotherapy and heightened visibility.• Introduced a set of e-learning for specific target groups.• Increased sales of Pollinex® to a level of + 10% after a period of 7 years of decline.• Boosted market share of Anapen® from 7% to 15% within 1 year.• Developed innovative marketing strategy combining modern online communication and traditional personal sales tactics, adopted by numerous other countries.• Appointed as European Brand Manager for Anapen®.

Product Development, Client Service Relations, Consultant specialized in Consumer Healthcare

Managed all operational activities of FUH, focusing on business development, strategy, organizational development, and concept / product development. Key member of Management Team (along with Managing Director, Financial Controller, and Commercial Manager). • Founded successful business and grew to top-ranking, full service marketing consultancy.• Acquired key clients including all major pharmaceutical companies active in Holland.• Negotiated preferred supplier agreements with distinguished companies such as Pfizer, Novartis Pharma, Astra Zeneca, and Organon (now MDS).• Consistently received positive annual client satisfaction surveys.• Recognized as leading marketing consultancy in The Netherlands in 2008.

Directed business unit activities in the categories of OTC products (consumer healthcare), medical supplies, and animal health. Managed 10 employees in data entry, data processing, data publishing, and client service. Serviced pharmaceutical companies such as Novartis Consumer Health, Bayer Consumer Healthcare, Vemedia, and Omega Pharma. Also advised clients in the areas of general management, marketing management, and product / brand management. • Reinforced solid market position of IMS by introducing another profitable OTC business unit to company.• Invited to become a member of the Dutch Management Team of IMS; also asked to lead marketing communication process for OTC activities in the rest of Europe.• Facilitated very successfully IMS’ main sponsorship of AESGP Congress 1993 in Amsterdam, visited by senior management of almost every OTC manufacturer in Europe.• Managed the Taskforce that created an OTC classification for worldwide market research in OTC market; still used by IMS Health and the industry today.• Published in several professional magazines; spoke at seminars and congresses in The Netherlands and abroad.

Advising clients about their communication strategies. Creating communication concepts and developing communication tools

Responsable for the introduction of the first ACE-inhibitor captopril (Capoten) in the Netherlands