Berenice Mondragón Email and Phone Number

•Published up to 23 contemporary and innovative architecture projects for an architecture magazine. Edited content, researched trends and curated projects for publication.• Administered writing staff and freelance content producers. Responsible for copy editing articles for grammar and language, ensured all writing pieces are accurate, clear, readable and consistent in style, which significantly improved the quality of all texts.• Overview photography, design and artwork to be used in the publication.• Planned and improved production schedules for publications, shootings and video productions. Identify, evaluate and minimize project risks throughout completion by being rigorous in the planning and scheduling phase.•Pre-production and post-production. Responsible for planning projects from beginning to end, spoke with all stakeholders to keep everything on schedule, within budget and meeting the agreed upon standards.

•Creating, managing and growing the company’s presence through Twitter, Facebook, Instagram, Snapchat and other strategically relevant online properties.•Researching, writing and presenting text in ways that appeal to the site's target audience. Developing new content and editorial guidelines. Uploading material on the social media using the content management system Hootsuite.•MKT online: creating strategic marketing/communications plans to provide direction for the company’s public-facing communications. SEO and SEM for brand positioning.•Analytics, using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.•Analyze content performance across social media to identify trends and opportunities.

• Recruitment and selection of more than 25 contemporary Mexican artists to launch online exhibitions and sell their work through a web platform. • Creating online art exhibitions. • Strategy for the product's visualization based on the analysis of sales, traffic on the page and clicks per product. Identify in the products the characteristics and benefits that turn out to be attractive for the target customer.• Investigation and analysis of e-commerce in the same trade.• Development of business plan. Search and effective presentation of the project before investors.

• Management and supervision of the stylist department. Responsible for the performance and leadership of the team to ensure business objectives (6 people).• Strategic planning and production of fashion campaigns for high-impact online storefront, with an average of 120 monthly campaigns whose turnover is between 50,000 and 100,000 pesos each. Large scale productions for a company that operates in Spain, Italy, Germany, Mexico, and Brazil, with a turnover of more than 422.5 million euros. • Define and control annual budget for model agencies ($2,600,000 pesos). Management of payments and invoices. • Define and control annual budget for the stylist department: inventory control needed to produce campaigns ($100,000 pesos for makeup, clothes, equipment, and furniture). • Select, negotiate and coordinate agreements with model agencies. Develop and enhance commercial relations with them. Bookings and castings for the selection of models. • New brands introduction to the Mexican market, plan creative shootings and lookbooks. • Trend research and analysis; reflect trends in the monthly campaigns to improve business objective.• Relationship and coordination with the commercial and graphic area for planning and development of campaigns.

• Fashion editor. Content creation for the showroom brands (Casadei, Tara Jarmon, TWIN-SET, Simona Barbieri, etc.).• Trends mailings for the Fidancia News (internal newspaper).• Shopping for the stylist. Choose fashion items and trends for publications.

• Written media communication. Write and edit articles about the collections, review brand communication in written media, managing interviews.• Shopping for the stylist. Choose fashion items and trends for publications.

• Produce and coordinate exhibits, conferences, and workshops as well as movies, theater and books presentations.• Logistics for the monthly activities in the gallery.• Networking with written media.• Event logistics with sponsors, artists, and writers.• Responsible for the selection and evaluation of trainees. Projects related to improving database and support in the daily activities of the gallery.

• Plan and coordinate exhibit openings.• Management the artist residence program (exhibit openings, national and foreign artist conferences).• Workshop logistics.• Written media communication.