• Graphic Identity for Small Businesses and Startups: Developed brand identities from scratch for small businesses and startups. Several projects involved end-to-end services, including naming, branding, and the design and implementation of their e-commerce platforms.• Client Advisory on Color, Photography, and Graphic Style: Provided guidance to entrepreneurs and clients on the best choices for color schemes, photography, and graphic style. This ensured that they effectively conveyed their desired communication, product, or service offerings, and solidified their brand image and presence.

• Creation of Graphic Identity and Branding for the Ensembles: Developed a cohesive graphic identity and branding for the printed, digital, and social media communications of the 6 National Ensembles and the 4 Regional Ensembles. This initiative gave them a unique and modern visual personality, increasing their appeal and effectively aligning them with each artistic area.• Direction of Graphic Style for Event Campaigns: Conceived and supervised the development of the graphic style for the promotional campaigns of the artistic events hosted by the 6 National Ensembles. These campaigns resulted in sold-out performances on multiple dates, demonstrating the positive impact of design on event success.

• Designed dynamic social media content for Trident Peru and Oreo Peru, enhancing brand visibility and engagement. Ensured brand consistency by adhering to established guidelines, strengthening brand identity.• Collaborated closely with copywriters to craft unified and compelling visual and textual content, focused on creating content that encouraged meaningful audience engagement and interaction. Stayed adaptable and responsive to current trends, ensuring timely and relevant content delivery.

• Produced visually engaging posters, banners, and flyers as part of advertising activations and promotions for brands, including Nosotras, Pringles, Makro, Kolleston, and others.

• Contributed to branding projects for diverse clients in food, real estate, and architecture sectors, elevating their market presence through captivating visual identities.• Spearheaded a complete website redesign for Bright Color, modernizing their online presence, and simultaneously rebranded the agency to reflect innovation and creativity.