Berenice Guzman Email & Phone Number

United States

Austin, Texas, United States

-Developed product budgets and schedules and maintained forecasts of the budget, anticipating, identifying, and resolving overruns-Ensured adherence to schedules and budgets through enforcement of landmark approval or disapproval as per established contracts-Established, maintained, and improved relationships with internal and external resources-Coordinated with industry-first parties (Nintendo, Sony, and Microsoft) seeing projects from concept through to gold master-Coordinated with Marketing to ensure alignment between Product Development, Developer and Marketing

-Conceived, planned, and executed all station promotional campaigns and events, both digitally and onsite-Originated and adapted promotional ideas, thus spearheading 40+ campaigns, despite no physical events occurring since Mar 2020-360 branding strategy: planned and executed all digital marketing on social media platforms, newsletters, and website content-Directly supervised Promotions Coordinators, Promotions Assistants, and Promotions interns-Carried out supervisory responsibilities in accordance with the organization's policies and applicable laws-Responsibilities included: interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

Austin, Texas Area

-Created, delivered, edited, and optimized marketing materials, including proposals and client recap presentations, for 100+ station events, ergo assisting in securing more than $1.5 million in revenue for the Austin cluster annually-Acting Project Manager for several large station-produced events, including the renowned Blues on the Green, by preparing production site maps, coordinating with the City of Austin for permits, collaborating with Ticketbud for city-approved parking, onsite coordination and more-Spearheaded marketing communications campaigns by identifying, developing and executing communications strategy for key media contacts-Collaborated with 25+ account managers to develop marketing solutions and custom programs-Oversaw hiring and directly supervised the Marketing department internship program as well as interviewed and hired Promotions Coordinators to implement onsite activations

Austin, Texas

-Entered local and regional orders into radio traffic system as needed.-Maintained and updated inventory in the traffic system.-Customized and prepared sales pieces, EMG/Digital/Incited proposals, and presentations.-Identified immediate clerical needs and provided proper/timely solutions (i.e. consistent organization of folders, updated research via Nielsen Ratings and Miller Kaplan, and created monthly newsletters).-Assisted local Account Executives with correspondence, proposal creation, and customization, recaps, tracking orders, filing and proofing of contracts.-Created memo bills and invoices for Account Executives.

Austin, Texas

-Promotions Coordinator, promotion to Director's Assistant.-Acting Events Coordinator, overseeing promotional events with each of the seven varied stations, interacting with the public while maintaining the integrity of each station brand.-Scheduling radio spots for contests and marketing promotions by utilizing PromoSuite software, and using social media outlets such as Twitter, Instagram and station websites to further promote events and giveaways.-Communicating with the Emmis Sales team, implementing their set terms of promotions while coordinating use of promotional goods provided.

New Braunfels, Tx

-Dispatcher, specializing in creating flight schedules, checking airplanes in and out.-Administration, organizing customer paperwork and creating files. -Keeping in communication with the Control Tower and fueling station, recording the amount of fuel used daily.

London, United Kingdom

- Worked with local area leaders in coordinating charity events for the Hoxton community.- Made numerous fliers, newsletters and notices which were given to Hoxton citizens.-Organized city events designed to unite the public with an overall goal of improving city life.

Bachelor Of Arts (Ba), Dramatic Media

Activities and Societies: President of Alpha Psi Omega, Theatre Academic Fraternity, 2011-2012 | President of Theatre Xpress, Theatre.

Study Abroad