Julia B. Email & Phone Number

Fort Collins, Co, Us

Fort Collins, Co, Us

I am responsible for branding efforts, messaging, marketing content, and analyzing creative for UX and conversion rate improvements.

I provide strategy and software implementation to sports, lifestyle, and hobby brands looking to make the most of their Shopify website. Core Peak Studio focuses on building the brand, optimizing website performance, and growing customer retention. Specific Services Include:- Brand Strategy & Development- Conversion Rate Optimization- Website Performance & Optimization- Customer Retention Strategy & Implementation- Industry Leading Software Partnerships

• Created Shopify store, infrastructure, and processes (payment, shipping, inventory, and purchasing) for a new ecommerce business. It’s a business extension of an established YouTube channel presence.• 12-month conversion rate was 4.07% (industry average is 2.44%); repeat customer rate was 35.6%.• Oversaw website experience and vendor applications to support business strategy.

• Managed B2C website design / user experience for a high-end specialty ecommerce business with 4,000+ products, managed vendor integrations, created internal processes, and internal training.• Communicated with users, colleagues, stakeholders, tech support, and developer to address issues.• Built automation workflows to improve customer experience, reduce errors, and improve operations.• Created welcome, order confirmation, and abandoned cart emails and logic in Klaviyo, Omnisend.• Conducted data analysis, competitor task analysis, and used consumer behavior data to create streamlined website information architecture and improved design for increased conversion rate.• Trained new business owner on ecommerce operations, SaaS products, and detailed processes.• Produced extensive transition documentation covering 10+ years of information within 5-weeks.

I executed a quantitative customer research survey to more deeply understand customer perception and needs. Customer trends informed product and service decisions. Analyzed internal data to identify trends and business opportunities. Quantified investment and identified high performers for product lines.

In managing a large retail inventory, I saw a need for identifying how to reduce inventory discrepancies. It can be challenging to identify where the discrepancy is given the potential complexity of the business' processes and products.According to Shopify, inventory shrinkage can affect 2% of overall sales. The goal of this app is to provide business owners an easy way to identify where they're losing money and help in smoothing out their internal operations to resolve the issue as much as possible.The most important part of this project is organizing the content and flow. This app takes a step by step approach to identify where the problem occurred, the specific solution, and how it can impact the business.

I created a coffee shop recommendation mobile app to reduce user frustration and increase likelihood of a successful visit. I finished the MVP in July and will be returning to this project soon to continue developing it. This project included user research, synthesizing research, UX design, prototyping, usability testing, and UI design. I identified a feeling of risk or insecurity from users in trying new coffee shops and based on always evolving user needs, I designed a searchable tagging feature for all coffee shops in the app. In casual conversations with fellow coffee enthusiasts, I have repeatedly heard, "oh I would love an app like that."

• Client - I used in-depth client interviews to identify and integrate brand story, validated client impact, and co-created new website requirements. This included discovery interviews, survey development, site analysis, website architecture, and wireframing. • Client - I was brought in to verify pre-product research and create personas based on patterns. However, research was too varied, which led me to create in depth and thoughtful questions for a second round of both quantitative survey and qualitative interviews. I also provided a heuristic analysis of potential and previously unknown competitors.

I made sure products were processed and available for selling, solved problems, and assisted with general day to day operations.• Managed 250+ inventory update cycles covering 2 different industries and collaborating with coworkers to achieve success every update• Based on customer data and behavior, improved user flow and friction by reducing task from ~5 minutes to 8 seconds and from 100 - 250 clicks to 2• Worked with software engineer to understand technical limitations and potential solutions• Mastered complex inventory software and processes enabling all customer purchases• Balanced competing deadlines while maintaining priorities and efficiencies• Used active listening, empathy, and problem solving techniques to identify ways of improving the online customer experience• Developed comprehensive training material for internal inventory systems (written tutorials and screen recordings)• Reduced inventory miscommunication by 75%, improved efficiency by 15% through process development• Increased value of product listings through consistent information and project ideas

• Launched The Loopy Ewe Instagram account in 2013• Filmed and edited educational tutorial videos (35 videos, 22k+ views)• Designed various marketing materials according to The Loopy Ewe brand identity• Oversaw the logistics of the customer loyalty program; reduced costs by 20%• Created product identifier code to minimize order fulfillment errors; reduced errors by 30%• Resolved customer issues through in depth product and technical knowledge

• Used customer service skills to educate, assist in choosing products, and connect with customers• Achieved 99.5% accuracy rating in order fulfillment responsibilities• Continued to learn about the business and jumped in to support the team

• Conducted pricing research for wide range of products• Organized product for efficient and easy access• Provided additional support during busy times• Assisted in developing process for growing business

Upland, In, Us

• Launched and analyzed a second readership survey to identify opportunities for growth• Identified a need for leadership training material so I developed a comprehensive leadership workbook which touched on topics like: leadership, team building, training, journalism, management, etc.• Coordinated research opportunity with business department to use the newspaper as a client for a market research class and to continue the research I began

Upland, In, Us

• Led staff of 25 students as Co-Editor in Chief• Project managed logistics, content, design and collaborative effort to produce an 8-page weekly newspaper• Developed and launched readership survey to establish perception and identify opportunities of improvement from the audience• Improved communication among campus organizations through meetings and increased trust• Created a staff manual to communicate expectations, provide training, and organizational goals for us all to work toward togetherAwards• Staff earned several awards in the photography, design, and journalism categories from the following organizations: Society of Professional Journalists, Indiana Collegiate Press Association, and Baptist Press Association• Wrote and published 66 articles, ultimately winning second place in the Baptist Press Excellence in Journalism award in 2012

Upland, In, Us

• Created production night schedule to coordinate staff effort and allowed team to meet printer deadlines• Reviewed all content in the newspaper during production night• Resolved logistical and communication challenges regarding content within the staff• Submitted final version of the newspaper each week to the printer

Upland, In, Us

• Co-Managed the sports section and planned out content each week• Coordinated with photographer and writers to cover needed events each week• Sports page received Division III Sports Page Design Award in April of 2010 from the Indiana Collegiate Press Association

Upland, In, Us

• Exclusively wrote for the sports section• Attended games, interviewed coaches and players• Understood the rules of various sports played

Louisville, Ky, Us

Baptist Health Louisville is a highly ranked branch of the Baptist Health system in Kentucky and Indiana. It's been awarded for orthopedics, emergency care, maternity care and neuroscience.• Promoted the hospital through community events, ribbon-cuttings, news releases and in-house publications• Created a Facebook strategy for the employee group page• Redesigned the hospital’s collection of health flyers

Seattle, Wa, Us

Starbucks, known for its Third Place concept, focuses on delivering consistently great customer service in its locations all over the world. During the time I worked here, it underwent some significant changes as the company adjusted itself from doing everything to focusing on the areas it does best. One specific challenge in this position was to be able to recall all drink recipes at a moment's notice while providing customer service and working through a sometimes backlog of drink orders.• Served customers in fast-paced environment with high sense of urgency• Trained new employees to achieve Starbucks’ standard of quality• Supported baristas to maintain speed of service• Developed the Customer Service bulletin board for the store focusing on various brand ideals

Ecommerce Marketing

Conversion Optimization

User Experience Career Track

Ba, Journalism, Minor – Marketing