Nancy Berger Email & Phone Number

A unique digital consultancy focused on leveraging the intersection of brand + data to drive DTC growth. Select clients past + present: Brochu Walker, BCBGMAXAZRIA, El Corte Inglés, Reed Krakoff/Coach, Condé Nast, Woolmark, Prps Jeans, Triple Eight.I don’t just advise, I'm a member of your team.I’ve been a marketer for over 35 years, and prior to launching my consultancy I worked for luxury brands such as Calvin Klein, Donna Karan, Dolce & Gabbana, Valentino and Men’s Vogue.I’m a different kind of consultant. I love getting my hands dirty which means I don’t just build your strategic plan and then walk away. I usually engage with my clients for 5+ years and take on various roles in their companies. I love working with smaller brands who are focused on growth…this is my passion. I started my career in the era where brand was everything, so I understand the need to maintain brand integrity, while applying data analysis that fosters growth. Many digital strategists don’t understand how to marry the two. I don’t just understand how to do this, I make it my mission!

Responsible for brand marketing, digital marketing, experiential marketing and public relations for PROJECT Tradeshow.

New York, Ny, Us

Media sales for Men's Vogue Magazine.

Milano, It

Vice President, Sales & Marketing, R.E.D. Valentino and Valentino Menswear Responsible for successful re-launch and re-positioning of Valentino Uomo and the launch of R.E.D. Valentino in the United States and Canada.Determined and implemented all marketing/advertising strategies and programs. Produced the first rock concert at Bergdorf Goodman to launch R.E.D Valentino.Managed Public Relations with a focus on editorial and product placement. Merchandised product from initial fabric/model selection to pricing and final editing for all R.E.D and Menswear classifications.Conceptualized and developed Valentino’s first eCommerce site in partnership with Neiman Marcus.Key other responsibilities included financial forecasting/budgeting, inventory management and disposal. Direct P&L responsibility.

Milan, It

Vice President Sales & Marketing, Menswear -Tailored Clothing, Sportswear, Dress Furnishings, Footwear.Managed $15.0MM domestic business -key account base included Saks, Neiman Marcus, Barney's, Bergdorf Goodman, Holt Renfrew and top specialty accounts. Key responsibilities included financial forecasting/budgeting, product merchandising, and daily sales management.

Responsible for managing Business Development/Marketing staff of 5 for Internet technology start-up.Developed business and marketing plans that included competitive analysis, creation of market matrixes, pricing comparisons. Involved in brand wheel development.Determined all sales strategies and organizational procedures based on the identification of vertical opportunities.Managed sales/business development process from prospecting to presentation; negotiated deal parameters and final contracts. Key account –AOL.Authored and designed all marketing/sales collateral.Created financial budgets and monitored spending.

Us

Vice President Sales, Men's Collection/Signature –Tailored Clothing, Sportswear and Dress Furnishings.Managed $40.0MM domestic business and $30.0MM international business (45 countries).Developed financial budgets and delivered analytical executive presentations. Forecasted and monitored monthly shipping. Managed inventory; purchased product, planned flow, determined disposal strategies, quantified turnover and liability.Responsible for all merchandising, from initial fabric/model selection to pricing and final editing for all DK product categories.

Director of Sales, Calvin Klein Men's Collection -Tailored Clothing and Sportswear.Managed $15.0MM domestic business -key account base included Saks, Neiman Marcus, Barney's, Bergdorf Goodman.

New York, New York, Us

Director of Sales, CK Sportswear. Account base included Saks, Bloomingdales, Barney's, Bergdorf Goodman and 25+ specialty stores ($7.2MM annual sales). Merchandising Director, Women’s Collection/CK.Planned and installed in-store shops and environments. Implemented shop concepts with concentration on merchandise presentation and visual esthetics.Motivated and educated store personnel through seminars and interactive clinics. Trained and supervised in-store sales specialists.