Ux Designer
Copenhagen, Capital Region, Denmark
A part of a UX/UI team in the Marketing department, responsible for several customer facing platforms.As a lead on 3Shape's corporate website, I analyzed and optimized the main user journeys and the overall user experience of the platform. I designed components, and optimized pages and user flows through data-driven decision making. Together with a data analyst, we built a data strategy for quantitative UX analysis, which served as the groundwork for the lead scoring model for the corporate website, and was adapted to all other 3Shape platforms in the ecosystem.Later, I worked with a team of diverse stakeholders to redesign 3Shape's Community platform. The focus was to align the platform with the newest brand guidelines and digital CVI, and to improve usability of the search and navigation on the platform. As the Lead UX Designer for the project, I worked closely with a PO/PM, two UX/UI designers, a front end developer, two back end developers, and several business stakeholders for content structuring and expert feedback. The project was driven by the design process, entailing user research, ideation, prototyping, user testing, and delivering the solution. Before launching, I was responsible for running a beta testing program with customers to catch bugs and usability issues.