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Scott Berg is listed as Retired Award Winning Global Chief Marketing Officer | B2B and B2C Revenue Driver | Technology | Digital | Automation | Search | Social | Creative | Media | MQL, SQL | Content | Branding | Metrics | eCommerce | Website based in Greater Houston, United States, United States. AeroLeads shows a matched LinkedIn profile for Scott Berg.
Scott Berg previously worked as Vice President Global Revenue, Digital and Field Marketing at Hitachi Vantara and Chief Marketing Officer at Marketing Dna, Llc. Scott Berg holds Master Of Business Administration - Mba, Marketing from Wichita State University.
Highly accomplished Chief Marketing Officer who designs and deploys large-scale global B2B and B2C marketing strategies and programs that deliver record top- and bottom-line results for Fortune 500 companies. A transformational influence, adept at conceiving and leading marketing programs that leverage brand attributes to elevate revenue, profit and market position. Proficient in managing large-scale global marketing teams and initiatives, having run marketing strategy, go-to-market campaigns for Hitachi Vantara, HP, IHS, and Argus Media. Skilled in deploying all contemporary marketing tools to achieve industry-leading ROI. Possesses unique blend of analytics, creativity and strategy along with business savvy, collaborative approach and bias for action to deliver record results in key performance areas. Revenue Growth: Drove record setting sourced 3-year pipeline, MQL’s and revenue at Hitachi Vantara. Generated $976M in incremental revenue via Channel Marketing at Compaq. At Hewlett-Packard (HP) created first-of-their-kind global partnerships generating $140.3M in new revenue. At IHS built groundbreaking global $36M ecommerce channel and new lead management for international markets increasing sales 29% and revenue $10.4M. At Argus increased new revenue $22.7M, leads 38% and close rate 58%. Digital Transformation: Created customer websites at Argus, IHS and HP. At Argus site increased traffic 22%, lead volume 29%, organic search ranking 27% and decreased bounce rate 19%. Led HP’s foray into digital marketing. Pioneered customer help forums decreasing costs $18M per year. Operational Excellence: Decreased media costs $84M through global media buying during HP and Compaq merger. Negotiated $1.05B in companywide marketing contracts and lowered fees $55.5M, secured $8.7M in agency refunds.Competencies: Marketing, Strategy, Advertising, Media, Digital, SEO, SEM, PPC, Search, Events, Tradeshows, Brand, Lead Generation, Demand Generation, eCommerce, Website, CRM, Campaign Design and Execution, PR, Partnerships, Communications, Marcom, Social Media, BI, CRM, Technology, Product Marketing, Product Management, Online Marketing, Marketing Automation, International Marketing, Management, Marketo, Eloqua, Hubspot, Vidyard, DOMO, Birst, ON24, Adobe InDesign and Photoshop, Salesforce, NetSuite, Tableau, IBM Websphere Commerce, Magenta, AnalytiX, Tridion, SiteCore, JIRA, Google Analytics and Adwords, Database Marketing, Statistical Modeling, Segmentation, Sales
A career timeline built from the work history available for this profile.
Santa Clara, California, US
Recruited to this privately held $4B subsidiary of Hitachi -a global technology products and services leader. Responsible for 70+ person global revenue and field marketing organization and reporting to the Global CMO. Fixed multi-year hardware division marketing performance. Two-year marketing performance improvement: 205% increase in marketing generated.
Consulting company focused on marketing strategy development, digital marketing, ecommerce, website development, search, social, operations, advertising, media, staff augmentation, training, demand, creative, MQL and SQL lead generation. Analysis, review and recommendations on marketing transformation and organizational alignment. Development of both short.
London, England, GB
Recruited to this U.K.-based privately held $1B global leader in commodity price reporting, consulting, conferences, data, and information, tasked with professionalizing marketing organization and achieving aggressive revenue targets in positioning company for acquisition and growth. Recruited, trained and led 22-person marketing team and seven-figure.
London, United Kingdom, GB
Promoted at this Fortune 1000 company with $2.8B annual revenue, specializing in information, content, software and consulting, tasked with unifying and leading global marketing reorganization through shared service model. Managed 36-person global team and multi-million-dollar budget. Redefined corporate branding. Focused sales training on cross-selling.
London, United Kingdom, GB
Recruited by CEO to build eCommerce channel, reverse declining transaction business, and lead five-year strategy and execution for new B2B subscription-based business. Managed P&L and 28-person global team conducting digital strategy, execution, ground-up revision of core digital platforms, and monetization. Steered partnerships. Oversaw company-wide.
Houston, Texas, US
Hand-selected by CMO to conceive, vision and execute an industry-leading company-wide digital strategy. Led 55-member team focused on digital marketing, messaging, search, social platforms, and digital brand identity. Developed mobile platform, content, and campaigns. ☛ Boosted mobile channel revenue across thousands of retail sites in HPs initial foray.
Houston, Texas, US
Promoted to lead redesign of ill-planned and delayed hp.com, a website generating hundreds of millions of dollars in revenue and hundreds of millions of unique monthly visitors covering enterprise, personal computer, service and support, imaging and printing products and services. Realigned project leadership, staff, and functional teams. Drove dynamic.
Houston, Texas, US
Articulated vision and direction as marketing strategist for core Compaq / HP integration team to position HP as leading global technology brand. P&L oversight for 144-person international media agency and nine figure media spend. Negotiated $1B+ in marketing and media contracts. Reduced supplier base. Defined global media strategy and creative, drove.
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Scott Berg is listed as Retired Award Winning Global Chief Marketing Officer | B2B and B2C Revenue Driver | Technology | Digital | Automation | Search | Social | Creative | Media | MQL, SQL | Content | Branding | Metrics | eCommerce | Website.
Scott Berg is based in Greater Houston, United States, United States.
Scott Berg has worked for Hitachi Vantara, Marketing Dna, Llc, Argus Media, Ihs, and Hewlett-Packard.
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Scott Berg holds Master Of Business Administration - Mba, Marketing from Wichita State University.
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