Highly accomplished Chief Marketing Officer who designs and deploys large-scale global B2B and B2C marketing strategies and programs that deliver record top- and bottom-line results for Fortune 500 companies. A transformational influence, adept at conceiving and leading marketing programs that leverage brand attributes to elevate revenue, profit and market position. Proficient in managing large-scale global marketing teams and initiatives, having run marketing strategy, go-to-market campaigns for Hitachi Vantara, HP, IHS, and Argus Media. Skilled in deploying all contemporary marketing tools to achieve industry-leading ROI. Possesses unique blend of analytics, creativity and strategy along with business savvy, collaborative approach and bias for action to deliver record results in key performance areas. Revenue Growth: Drove record setting sourced 3-year pipeline, MQL’s and revenue at Hitachi Vantara. Generated $976M in incremental revenue via Channel Marketing at Compaq. At Hewlett-Packard (HP) created first-of-their-kind global partnerships generating $140.3M in new revenue. At IHS built groundbreaking global $36M ecommerce channel and new lead management for international markets increasing sales 29% and revenue $10.4M. At Argus increased new revenue $22.7M, leads 38% and close rate 58%. Digital Transformation: Created customer websites at Argus, IHS and HP. At Argus site increased traffic 22%, lead volume 29%, organic search ranking 27% and decreased bounce rate 19%. Led HP’s foray into digital marketing. Pioneered customer help forums decreasing costs $18M per year. Operational Excellence: Decreased media costs $84M through global media buying during HP and Compaq merger. Negotiated $1.05B in companywide marketing contracts and lowered fees $55.5M, secured $8.7M in agency refunds.Competencies: Marketing, Strategy, Advertising, Media, Digital, SEO, SEM, PPC, Search, Events, Tradeshows, Brand, Lead Generation, Demand Generation, eCommerce, Website, CRM, Campaign Design and Execution, PR, Partnerships, Communications, Marcom, Social Media, BI, CRM, Technology, Product Marketing, Product Management, Online Marketing, Marketing Automation, International Marketing, Management, Marketo, Eloqua, Hubspot, Vidyard, DOMO, Birst, ON24, Adobe InDesign and Photoshop, Salesforce, NetSuite, Tableau, IBM Websphere Commerce, Magenta, AnalytiX, Tridion, SiteCore, JIRA, Google Analytics and Adwords, Database Marketing, Statistical Modeling, Segmentation, Sales
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Vice President Global Revenue, Digital And Field MarketingHitachi Vantara Mar 2021 - Jun 2024Santa Clara, California, UsRecruited to this privately held $4B subsidiary of Hitachi -a global technology products and services leader. Responsible for 70+ person global revenue and field marketing organization and reporting to the Global CMO. Fixed multi-year hardware division marketing performance. Two-year marketing performance improvement: 205% increase in marketing generated bookings, 204% increase in sourced pipeline, 119% increase in MQL’s, 58% reduction in cost per MQL. Drove consuting marketing by creating 62 global events generating over 2.000 customer intereactions. Increased 2-year MQL production by 18% Created high performance Channel and Alliance Marketing Team which over-achieved MQL targets 138%, sourced pipeline in excess of 400%, sourced revenue by 63% Introduced and implemented customer data analytics, look-a-like customer targeting, propensity to buy and RFM segmentation across global demand generation campaigns which increased pipeline production, decreased marketing costs, and improved funnel velocity 12% Consolidated global media strategy, purchasing and metrics saving organization 9% in costs/fees. -
Chief Marketing OfficerMarketing Dna, Llc Jan 2019 - Jan 2021Consulting company focused on marketing strategy development, digital marketing, ecommerce, website development, search, social, operations, advertising, media, staff augmentation, training, demand, creative, MQL and SQL lead generation. Analysis, review and recommendations on marketing transformation and organizational alignment. Development of both short and long-term marketing strategies. Developed grounds up lead generation strategy and recommendations for PE backed retail electricity provider. Developed new strategy and execution plan for revamped company website, paid search, email, direct response channel and brand recognition. Drove marketing to raise $57M in funding for Venture Capital company aligned to four vertical market projects.. Worked with privately held industry-leader in the commercial and retail automobile accessory manufacturing and retail. Developed company-wide search strategy, website redesign, messaging, eCommerce strategy and media. Provided management and leadership training to newly hired Head of Marketing and organization. Developed new eCommerce business with 3,400 creative designs, eCommerce platforms, search and marketing.
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Senior Vice President MarketingArgus Media Nov 2015 - Jan 2019London, England, GbRecruited to this U.K.-based privately held $1B global leader in commodity price reporting, consulting, conferences, data, and information, tasked with professionalizing marketing organization and achieving aggressive revenue targets in positioning company for acquisition and growth. Recruited, trained and led 22-person marketing team and seven-figure budget. Defined and executed go-to-market strategy including content, digital media, video, advertising, media, PR, and sales materials. Overhauled messaging. Drove engagement, brand loyalty, customer acquisition, and attrition reduction. Led product marketing, conference sales, database marketing, digital, and web initiatives. Implemented complete integrated customer ecosystem. ☛ Contributed marketing driven revenue in the eight figures. Increased subscription sales, close rate, leads 38% and retention rate. Led strategy and launch of upgraded global website. -
Vice President Of MarketingIhs Jan 2014 - Nov 2015London, United Kingdom, GbPromoted at this Fortune 1000 company with $2.8B annual revenue, specializing in information, content, software and consulting, tasked with unifying and leading global marketing reorganization through shared service model. Managed 36-person global team and multi-million-dollar budget. Redefined corporate branding. Focused sales training on cross-selling, upselling, and customer acquisition. Oversaw tele-sales, ecommerce, marketing automation, product marketing, digital marketing, SEO, social media, and marcom. Formulated ROI metrics dashboard. Consolidated marketing campaigns into Eloqua. Expanded global tele-qualification lead management.☛ Optimized call center sales despite declining market. Improved leads and incremental sales while slashing vendor expenses. Designed innovative lead management process in EMEA and APAC. -
Sr. Director, Digital, Web & Ecommerce MarketingIhs Jan 2011 - Dec 2013London, United Kingdom, GbRecruited by CEO to build eCommerce channel, reverse declining transaction business, and lead five-year strategy and execution for new B2B subscription-based business. Managed P&L and 28-person global team conducting digital strategy, execution, ground-up revision of core digital platforms, and monetization. Steered partnerships. Oversaw company-wide digital rights management, payment privacy zone, and content management system. Integrated demand gen across digital, search, web, and channel expansion. Repackaged product. Increased pricing, margins, and cross- and up-selling.☛ Boosted leads, incremental revenue and margin, valued well into six figures. Reduced decline in standards transactional business. Built eCommerce global sales channel.
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Sr. Director, Global Digital Strategy & Corporate MarketingHewlett-Packard Jan 2008 - Dec 2011Houston, Texas, UsHand-selected by CMO to conceive, vision and execute an industry-leading company-wide digital strategy. Led 55-member team focused on digital marketing, messaging, search, social platforms, and digital brand identity. Developed mobile platform, content, and campaigns. ☛ Boosted mobile channel revenue across thousands of retail sites in HPs initial foray into mobile business. Pioneered and rolled out major social platforms. Developed and executed 1st consumer help forums. -
Sr. Director | Chief Digital Product Owner – Corporate MarketingHewlett-Packard Jan 2011 - Nov 2011Houston, Texas, UsPromoted to lead redesign of ill-planned and delayed hp.com, a website generating hundreds of millions of dollars in revenue and hundreds of millions of unique monthly visitors covering enterprise, personal computer, service and support, imaging and printing products and services. Realigned project leadership, staff, and functional teams. Drove dynamic content. Managed personalization, metrics, mobile, and social components. ☛ Preserved eight figures in monthly at-risk revenue. Redirected strategy and recaptured six months of lost time. Skyrocketed lead generation.
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Sr. Director, Worldwide Media & MarketingHewlett-Packard Jan 2002 - Dec 2007Houston, Texas, UsArticulated vision and direction as marketing strategist for core Compaq / HP integration team to position HP as leading global technology brand. P&L oversight for 144-person international media agency and nine figure media spend. Negotiated $1B+ in marketing and media contracts. Reduced supplier base. Defined global media strategy and creative, drove execution, and measured performance. Directed marketing team integration and alignment. Instituted groundbreaking partnerships with MTV/Viacom, TIME Warner, LIFE.com, and Wikia. Directed global interactive alliances with CNET, MSN, Yahoo!, and Google.☛ Generated double-digit increases in brand awareness, consideration, and preference. Increased partnership revenue. Grew search budgets across Google, Yahoo! and MSN. Initiated centralized global media buying. Helped increase HP financial brand value and improved brand marketing ROI. Lowered fees secured agency refunds and eliminated duplicative services.Key Competencies Utilized: Marketing, Strategy, Advertising, Media, Digital, SEO, SEM, PPC, Search, Brand, Lead Generation, Demand Generation, Website, Campaign Design and Execution, email Marketing, Marcom, Social Media, Twitter, LinkedIn, Facebook, BI, Technology, Product Marketing, Online Marketing, Marketing Automation, International Marketing, Management, Google Analytics, Database Marketing, Sales Management, Conferences, Segmentation, Sales, Omni-Channel Marketing, Training and Skills Enhancement, Marketing Roadmaps, Content Development, Technology Execution, Project Management, Marketing Transformation, Operational Excellence, Revenue Growth, Customer Acquisition and Growth, Media Planning, Buying, Media Metrics, Partnerships, International Media, PR, Speaking, Creative, Design, Chief Marketing Officer, Marketing Communication, Vice President Marketing, Integrated Marketing
Scott Berg Education Details
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Wichita State UniversityMarketing -
Wichita State UniversityFinance And Economics
Frequently Asked Questions about Scott Berg
What is Scott Berg's role at the current company?
Scott Berg's current role is Retired Award Winning Global Chief Marketing Officer | B2B and B2C Revenue Driver | Technology | Digital | Automation | Search | Social | Creative | Media | MQL, SQL | Content | Branding | Metrics | eCommerce | Website.
What schools did Scott Berg attend?
Scott Berg attended Wichita State University, Wichita State University.
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