The HITRUST CSF is a common security framework containing controls for GDPR, HIPAA, PCI-DSS, HITECH, NIST and many others including local and federal laws and acts. I work with executive leadership for a Southwest Search client to educate them on the process and requirements for HITRUST, estimate a budget, selecting an auditing firm and preparing for their audit. For my current assignment, I am managing a $4,000,000 budget and working with all areas of the organization from legal to manufacturing to design policies, standards and procedures that meet the requirements for the client's HITRUST CSF while educating the organization to ensure security awareness when conducting their day to day duties.

• HITRUST subject matter expert working with HITRUST Auditors and executive management to design an Certification Path to meet client requirements within budget. Process involved review/updating current policies, creating new policies and procedures, and recommending security changes to ensure compliance with HITRUST. The organization was told the process would take 2 - 3 years however we became certified 1 year after starting the certification process. • Worked with customers to design and implement online portals for their employees to order branded marketing materials at negotiated prices. Ensured site meets all necessary security requirements for PCI, PHI, HIPAA and HITRUST when necessary. Managed development efforts to create company portals following approved design and workflow. • Security Officer/Compliance Officer ensuring the timely review and approval by management of all policies. Managed bi-annual RISK assessment meetings to identify risks and determine what actions are needed to mitigate these risks. Designed training around HIPAA, Network Computing, Facility Access, Sexual Harassment and Harassment in general to be completed be each employee annually. • Infrastructure architect negotiated contracts on internet and data to reduce costs while improving performance. Implemented a private cloud for sensitive business and customer data in a SOC 2 compliant facility.• Efficiency Expert that designed and created an integrated manufacturing dashboard that reduce paper and allowed each area of manufacturing to see what jobs were do and in which order. The dashboard also allowed executive management and customer service representatives to view the location of any job in the manufacturing process.

• Hired to provide market strategy and insight pertaining to SEO, SMO and PPC for an e-commerce site that had been operational for 6 months but only had < 3K in revenue. Agreed to auto renewing contract provided an 8% year over year increase in sales was achieved. During the 2 years I managed the site sales were up %366 the first year and 31% the second year with conversation rates over 2.5% which is high considering the site only sold women’s pants in 6 styles. • Reviewed the site content, flow, tagging and spoke with executive management on their vision for the site. Over the course of the contract, used google analytics data to promote products, success of email campaigns, customer journey through the site and overall sales and conversion rates. • Designing new customer experience for the site based on usertest.com reviews of the site and other sites selling similar products. Redesigned the site content, layout and experience based on user feedback and best marketing practices. Once the site was redesigned registered the site with Google, Bing and Yahoo to ensure they are listed and scanned appropriately by the respected BOTS and BOT permissions. • Re-designed the shipping process to establish Slimsation as a brand and not an Amazon type ordering experience. The design included using a white box with tissue paper wrapper, the box also contained a signed thank you note, their invoice and a special surprise. The packaging was received with rave reviews by bloggers and clients alike ordering from the site. • Created an email marketing calendar of days and ideas on subject lines and content to use for email promotions. Some of our ideas were creative and funny and provided significant sales results. Once of our best was Alien Abduction day to promote a green pant we offered. They daily sales from that email was well over 4K.

• Managed integration of marketing data and marketing strategies with executives and business owners of national and global organizations to meet their KPI goals by recommending new strategies to organically grow their consumer databases and new ways to use the data the collect. • Managed integration of secured ETL, EDI data transfers between multiple client agency partners following security guidelines for PIP, PII data. This included defining automation of these processes and identifying the notification process upon success or failure of the process. • Architected and managed data elements of client migrations from Sales Force Marketing Cloud (SMFC) to Watson Campaign Automation (WCA). This included re-architecting SFMC AMPscripts using internal database servers to push the data into child tables within WCA to be used by the email template. • Designed API architecture used by global restaurant chain for their members rewards program. The API design allows for profile updates, awarding points, deducting points, new member signup and optin/optout of sms/email within Oracle MICROS.• Designed optimal customer experiences with SFMC landing pages by working with our clients. This was achieved by learning about the client’s databases and what access could be granted through RestAPI calls to prepopulate the user’s information on web forms for known customers. • Managed security audits from our clients for compliance with their security levels. Ensured all questions were answered and proper supporting documentation was provided to the client in a timely fashion. Conducting meetings with the security teams afterwards for any additional questions to schedule onsite tours if needed to complete a security audit.

• Designed and Created Module based email creation program that allows users without HTML experience to select and modify pre created modules to build a marketing email. Once created the system interacts with an email vendor such as (Exact Target or Silver Pop) to publish and send a test message. • Participated in audit of internal processes to identify ways to be more efficient, introduced Kanban and Kaizen to stream line the workflow. • Worked with team on implementing process maps to identify waste and improve efficiency. • Developed SQL Server scripts to migrate SPSS analytic scripts into a more manageable process flow for the database team.• Worked with the database team to add checks and balances for automated processes to improve uptime and reduce SLA failures.

• Responsible for formulating and executing a strategic plan to guide the direction of the e-commerce business.• Determined operations priorities, defining system requirements and content design, and supervising development efforts in order to implement systems and processes to support business requirements, including rolling updates and enhancements. • Developing an annual budget for e-commerce function, identifying sales and efficiency goals, and defining metrics to evaluate success.• Direct management of products and product development, marking activities and sales process amid at increasing profits through new business development and customer retention. • Oversight of internal and external systems and vendors that provide key functionality for e-commerce business to ensure key capabilities are prioritized, sequenced and delivered to meet business goals. • Supervisory responsibilities including, planning/assigning/directing work, and evaluating key participants to ensure cohesive team that is able to function efficiently.• Maintain awareness of changes in the competitive landscape, opportunities for expansion, and any potential internal or external concerns.

• Managed the QA department using Agile Project Management techniques, Specification by Example, Kanban, ATTD and Continuous Delivery to facility stable code releases to the datacenter. • Managed developers for our B2B site PrintPlace.com refactor making font and back-end changes to improve the performance of the site based on Root Cause Analysis and external unit testing from usertest.com. • Managed developers and an outside vendors writing custom code for new B2C site ModernGreetings.com. Use MVP to prioritize tasks and Kanban to ensure the developers did worked on 1 defect or story at a time reducing the possibility of scope creep.• Managed IT / Helpdesk for three manufacturing facilities and collocation datacenter. Improved perception of the IT/Helpdesk department by Implementing processes and procedures used in day to day activities. Reduced turnaround times and IT costs by standardizing workstations and printers used within the organization allowing IT to use image techniques to quickly deploy machines and troubleshoot workstations and printers. • Reversed engineered application to fully understand its hardware resources and potential bottlenecks. This information was invaluable when doing maintenance and pushing out code to fully understand the overall impact of small changes on the environment. • Performed migration of primary collocation datacenter from a managed datacenter to Private Cloud saving the company 36K annually while expanding their internet presence. • Managed conversion of bare metal Dell servers to Virtual Images on Clustered Hyper-V 2008 R2 host servers. Also managed conversion of VMWARE ESXI virtual machines to Windows Hyper-V.• Worked with Marketing Director to ensure site and blog sites meet SEO requirements and assisted in creating reports on analytics of the site based on Google Analytics and Site Catalysts. • Worked with CFO to create SQL reports from the ecommerce database for Sales Tax, Revenue, Liability and auditing.

• Project lead in key infrastructure upgrades for 2 large Harte-Hanks customers. Designed release timelines, project plans, roll-back plans and oversaw the QA and testing process pre/post upgrade. • Document and implemented policies in relation to the corporate and public network security from firewall rules, password expiration and internet policies to monthly Microsoft Windows update policy and procedures.• Planned, coordinated, and supervised all activities related to design, development, and implementation of the client*s information systems and software applications.• Managed the implementation of new tape backup strategy in conjunction with disaster recovery and security policy planning in a multi-functional matrixed resource environment.• Managed the migration of datacenter communications from legacy Cisco hardware to new Cisco hardware and firewalls. • Researched, document and planned the integration of spam filtering to reduce spam being received and processed by Harte-Hanks mail systems. • Managed SAN environments, improved system performance by strategically modify LUN configurations for optimized performance with high volume SQL Server databases. • Created Virtual QA and UAT infrastructure within the datacenter for product testing and faster responses to customer related issues. The environments were created on existing hardware with existing software licenses; no additional capital budget was needed to complete this project.

• Managed architecture, design and implementation of primary data center from the base up that has successfully passed security audits from Bank of America, KPMG, Accenture, Bearing Point, and American Express while being built 40% under budget. • Renegotiated ISP contract reducing the cost of bandwidth from $25 per MB to $10 MB saving the company saving the company $108K dollars annually.• Participated in the completion of required security questionnaires for RFPs and provided tours to potential customers following datacenter guidelines and procedures. The security questionnaires and datacenter tours were key components to establishing contracts with Bank of America and American Express bringing in revenue for Ignite. • Managed, planned, implemented primary center migration plan to move primary data center to new co-location with little impact on the customer experience.• Implemented and maintained the company’s Business Continuity Plan and Computer Incident Response Team (C.I.R.T.) ensuring procedures were reviewed quarterly and tested annually. • Negotiated bulk computer purchase from Dell for contract providing the company over $250K in instant profits from the sale of same machines to customer as a managed desktop solution.• Document and implemented policies in relation to the corporate and public network security from firewall rules, password expiration and internet policies to windows update monthly update policy and procedures.• Designed, developed and implemented SQL Stored procedures, DTS/SSIS packages to handle data being passed by VBS, and web applications to databases improving job performance of Network Operations, and Customer Support. • Successfully created a process to upgrade 16 production SQL servers from SQL 2000 to SQL 2005 ensuring consistency in the installation and configuration of SQL Server and integrity of customer sensitive data.