Beril Afsar
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Beril Afsar Email & Phone Number

Partner, Marketing Consultancy and Training at 100 WATTS CONSULTING
Location: Scarsdale, New York, United States 14 work roles 3 schools
1 work email found @100wattsconsulting.com LinkedIn matched
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Current company
Role
Partner, Marketing Consultancy and Training
Location
Scarsdale, New York, United States
Company size

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Beril Afsar is listed as Partner, Marketing Consultancy and Training at 100 WATTS CONSULTING, a with 3 employees, based in Scarsdale, New York, United States. AeroLeads shows a work email signal at 100wattsconsulting.com and a matched LinkedIn profile for Beril Afsar.

Beril Afsar previously worked as Adjunct Faculty, MBA Program, Marketing Department, Pricing at Nyu Stern School Of Business and Adjunt Faculty, Department of Marketing & International Business at Baruch College. Beril Afsar holds Bachelor Of Science (Bsc), Hotel Business Administration from Cornell University.

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Email format at 100 WATTS CONSULTING

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{first}.{last}@100wattsconsulting.com
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Profile bio

About Beril Afsar

I am a consumer-obsessed, agile leader with ability to influence, build consensus and operate in matrix teams to drive results in fast paced change environments. I have extensive experience and proven success across markets (MEA, EU, USA), industries (CPG, Telecom, Banking) and various disciplines of the marketing mix, especially product and pricing.My seven years at Vodafone is a perfect reflection of this, where I have been instrumental in Vodafone Turkey's U-turn with market share growth for 16 consecutive quarters. During this time, I have led tens of key product launches from idea generation through go-to-market Most recently, I have been immersing myself in technology startups, especially in Fintech, as a way to quench my curiosity, i.e., I worked as a loyalty marketing consultant at Marcus by Goldman Sachs, and partnered with Blockchain and AI start-ups to market their services. At the moment, I enjoy sharing my marketing knowledge, built through years of extensive experience:1) by designing and delivering marketing skills development training for marketing team members of Fortune 500 companies as a partner at 100 Watts Consulting, and 2) by teaching Marketing and Pricing to undergraduate and MBA students at renowned business colleges as a member of their adjunct faculty

Listed skills include Strategy, Business Strategy, Marketing Management, Telecommunications, and 16 others.

Current workplace

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100 WATTS CONSULTING
100 Watts Consulting
Partner, Marketing Consultancy and Training
Scarsdale, NY, US
Employees
3
AeroLeads page
14 roles

Beril Afsar work experience

A career timeline built from the work history available for this profile.

Partner, Marketing Consultancy And Training

Current

New York

Infusing marketing expertise to improve business performance either indirectly via training or directly by consulting.

Oct 2018 - Present

Adjunt Faculty, Department Of Marketing & International Business

New York, New York

Taught Fundamentals of Marketing both at undergraduate and graduate levels in the Zicklin School of Business at Baruch College.

Jan 2019 - Dec 2021

Customer Marketing And Experience Consultant, Marcus

New York, Ny

Led strategy, project road-map and creative execution for one of the top priority Customer Experience & Engagement KPIs to enable healthy portfolio growth.

Mar 2019 - Jun 2019

Mobility Segment Lead, Global Enterprise

New York

Hand-picked and brought over from Vodafone Turkey a year after Vodafone Americas launch to accelerate US mobility entry. • Led mobility segment by driving key business decisions for Customer Experience, Pricing Strategy, Product/Offer Roadmap and Prioritization, Device Portfolio and Marketing Communication.• Re-defined entry strategy - target segmentation, product market fit, value proposition – in the first 100 days. Then established a new Go-toMarket plan with new creatives and digital media plan.• Re-designed mobility team organizational structure in target market and subject matter expertise areas to increase efficiency and productivity.• Improved the offer platform: "Faster-To-Yes" enhancing pricing flexibility and execution simplicity to accelerate customer acquisition. It was approved by the local executive team as well as the global counterparts and was widely accepted by the Sales, Finance, and Marketing teams.• Built consensus across local and global matrixed teams on new products and price plans for the Americas, increasing pipeline by 20%.

Sep 2016 - Jul 2017

Head / Vp Of Products & Pricing, Consumer Unit

Istanbul, Turkey

Accountable for topline results of full portfolio of products: fixed and mobile, voice and data, domestic and roaming, heading a team of twenty-five.• Led 4G/LTE launch: Achieved 4G device/SIM/service penetration highest among all operators at launch thanks to 360 integrated go to market plan: with superior product portfolio, attractive trial campaigns, differentiating marketing communication.• Commercial lead of the $100M Transformation Program, leading a cross-functional team of senior directors to upgrade billing, charging and CRM platforms for 10M customers. • Improved Vodafone Turkey's rank in data service revenue growth from last to 1st place over a year. Achieved 92% YOY exceptional data revenue growth ahead of market thanks to user engagement improvements behind behavioral analytics on social media and web usage.• Launched and grew RED premium product line to become the leading premium mobility line in Turkey via growth marketing campaigns and simple-to-use product design.• Grew customer acquisition through smartphone campaigns to 1.5M per annum level, while gaining $30M budget savings; thanks to innovative campaign launches via Agile development• Doubled the prepaid ARPU by converting 80% of prepaid subscribers from pay-as-you-go plans to monthly plans - thanks to Conjoint analysis fine-tuned pricing and Agile expedited time to market.

Jun 2011 - Jul 2016

Head Of Voice Products, Consumer Unit

Istanbul

Accountable for voice & text, domestic & roaming topline result and instrumental in Vodafone Turkey’s business turnaround; heading a team of twelve• Innovated game-changing Hybrid product, utilizing the main mobile telecom consumer insight of "need to put a stop to bill-shock". Launched Hybrid plans behind an integrated marketing campaign, which accelerated prepaid-to-postpaid conversion and new postpaid customer acquisition. Hybrid plans grew to be 33% of total postpaid subscriber base with best retention, NPS and bad-debt rates.• Introduced progressive payment and refill options for prepaid to ensure continuous customer engagement and revenue growth: S.O.S credit extension at zero-balance - reimbursed by next refill; auto-refill via debit or credit card at threshold balance or by regular intervals

Feb 2010 - May 2011

Consultant To Cmo

Istanbul

Consultant to CMO, Fixed Voice Business Defined fixed voice business strategy. Established a customer retention management guideline to turnaround the rapidly losing incumbent in a challenging competitive environment.

Feb 2009 - Jan 2010

Vp / Head Of Strategic Planning Division

Istanbul

Developed marketing strategy. Initiated and led key strategic projects; heading a team of sixteen.• Identified opportunities and threats; led related cross-functional projects such as Mobile Number Portability regulation formation, competitive entry defense, mobile marketing business development.• Led all pricing decisions and marketing communications to balance price perception and profitability.• Oversaw company Customer Value Management program: major segmentation project with quick wins in Customer Care and Retention.• Owned the Annual Operations Planning & Reporting strategies, activities, revenue and cost budgets.

Dec 2001 - Jan 2006

Brand Director Prepaid

Istanbul, Turkey

Managed the two leading prepaid brands in Turkey, HazırKart and Muhabbet Hat; leading a team of twelve.

Aug 2000 - Dec 2001

Assistant Vp / Resident Vp - Marketing Services For International Personal Banking (Ipb)

London, United Kingdom

Responsible for offshore customer insights generation, new product launch across Europe and market research and advertising agency relationship management with two direct reports.

Feb 1999 - Jul 2000

Resident Vice President

Product Management, Consumer Banking

Aug 1995 - Jan 1999
3 education records

Beril Afsar education

Certification, Digital Marketing Analytics

Mit Sloan School Of Management Online Campus
FAQ

Frequently asked questions about Beril Afsar

Quick answers generated from the profile data available on this page.

What company does Beril Afsar work for?

Beril Afsar works for 100 WATTS CONSULTING.

What is Beril Afsar's role at 100 WATTS CONSULTING?

Beril Afsar is listed as Partner, Marketing Consultancy and Training at 100 WATTS CONSULTING.

What is Beril Afsar's email address?

AeroLeads has found 1 work email signal at @100wattsconsulting.com for Beril Afsar at 100 WATTS CONSULTING.

Where is Beril Afsar based?

Beril Afsar is based in Scarsdale, New York, United States while working with 100 WATTS CONSULTING.

What companies has Beril Afsar worked for?

Beril Afsar has worked for 100 Watts Consulting, Nyu Stern School Of Business, Baruch College, Goldman Sachs, and Vodafone.

How can I contact Beril Afsar?

You can use AeroLeads to view verified contact signals for Beril Afsar at 100 WATTS CONSULTING, including work email, phone, and LinkedIn data when available.

What schools did Beril Afsar attend?

Beril Afsar holds Bachelor Of Science (Bsc), Hotel Business Administration from Cornell University.

What skills is Beril Afsar known for?

Beril Afsar is listed with skills including Strategy, Business Strategy, Marketing Management, Telecommunications, Management, Marketing, Team Management, and Product Marketing.

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