Infusing marketing expertise to improve business performance either indirectly via training or directly by consulting.

Taught Fundamentals of Marketing both at undergraduate and graduate levels in the Zicklin School of Business at Baruch College.

Led strategy, project road-map and creative execution for one of the top priority Customer Experience & Engagement KPIs to enable healthy portfolio growth.

Hand-picked and brought over from Vodafone Turkey a year after Vodafone Americas launch to accelerate US mobility entry. • Led mobility segment by driving key business decisions for Customer Experience, Pricing Strategy, Product/Offer Roadmap and Prioritization, Device Portfolio and Marketing Communication.• Re-defined entry strategy - target segmentation, product market fit, value proposition – in the first 100 days. Then established a new Go-toMarket plan with new creatives and digital media plan.• Re-designed mobility team organizational structure in target market and subject matter expertise areas to increase efficiency and productivity.• Improved the offer platform: "Faster-To-Yes" enhancing pricing flexibility and execution simplicity to accelerate customer acquisition. It was approved by the local executive team as well as the global counterparts and was widely accepted by the Sales, Finance, and Marketing teams.• Built consensus across local and global matrixed teams on new products and price plans for the Americas, increasing pipeline by 20%.

Accountable for topline results of full portfolio of products: fixed and mobile, voice and data, domestic and roaming, heading a team of twenty-five.• Led 4G/LTE launch: Achieved 4G device/SIM/service penetration highest among all operators at launch thanks to 360 integrated go to market plan: with superior product portfolio, attractive trial campaigns, differentiating marketing communication.• Commercial lead of the $100M Transformation Program, leading a cross-functional team of senior directors to upgrade billing, charging and CRM platforms for 10M customers. • Improved Vodafone Turkey's rank in data service revenue growth from last to 1st place over a year. Achieved 92% YOY exceptional data revenue growth ahead of market thanks to user engagement improvements behind behavioral analytics on social media and web usage.• Launched and grew RED premium product line to become the leading premium mobility line in Turkey via growth marketing campaigns and simple-to-use product design.• Grew customer acquisition through smartphone campaigns to 1.5M per annum level, while gaining $30M budget savings; thanks to innovative campaign launches via Agile development• Doubled the prepaid ARPU by converting 80% of prepaid subscribers from pay-as-you-go plans to monthly plans - thanks to Conjoint analysis fine-tuned pricing and Agile expedited time to market.

Accountable for voice & text, domestic & roaming topline result and instrumental in Vodafone Turkey’s business turnaround; heading a team of twelve• Innovated game-changing Hybrid product, utilizing the main mobile telecom consumer insight of "need to put a stop to bill-shock". Launched Hybrid plans behind an integrated marketing campaign, which accelerated prepaid-to-postpaid conversion and new postpaid customer acquisition. Hybrid plans grew to be 33% of total postpaid subscriber base with best retention, NPS and bad-debt rates.• Introduced progressive payment and refill options for prepaid to ensure continuous customer engagement and revenue growth: S.O.S credit extension at zero-balance - reimbursed by next refill; auto-refill via debit or credit card at threshold balance or by regular intervals

Consultant to CMO, Fixed Voice Business Defined fixed voice business strategy. Established a customer retention management guideline to turnaround the rapidly losing incumbent in a challenging competitive environment.

Developed marketing strategy. Initiated and led key strategic projects; heading a team of sixteen.• Identified opportunities and threats; led related cross-functional projects such as Mobile Number Portability regulation formation, competitive entry defense, mobile marketing business development.• Led all pricing decisions and marketing communications to balance price perception and profitability.• Oversaw company Customer Value Management program: major segmentation project with quick wins in Customer Care and Retention.• Owned the Annual Operations Planning & Reporting strategies, activities, revenue and cost budgets.

Managed the two leading prepaid brands in Turkey, HazırKart and Muhabbet Hat; leading a team of twelve.

Responsible for offshore customer insights generation, new product launch across Europe and market research and advertising agency relationship management with two direct reports.

Product Management, Consumer Banking