Berit Becker Email & Phone Number

Ellsworth, Me, Us

Ellsworth, Maine, United States

Maine, United States

I was tasked with creating a new payment model for weekly hub operations and developed a new system to streamline the order fulfilment protocol. I ensured ongoing and consistent communication with stakeholders for effective collaboration. This was a hybrid position with hands-on management at different hubs in the Downeast region on the day of order fulfilment and a remote component covering administrative tasks, team meetings and internal and external communication. In the summer of 2023, Farmdrop participated in a business accelerator program which I was invited to join to contribute my entrepreneurial and communications perspective.

Maine, United States

Germany

As a strategic communications coach, I contributed to the success of organizations Germany, by adeptly fostering meaningful connections with diverse audiences, particularly focusing on engaging Generation Z through digital platforms.To that end, I formulated and facilitated bespoke in-person and online workshops that seamlessly integrated traditional communication strategies with design thinking methodology for Caritas Germany. The objective was to streamline messaging and articulate a compelling value proposition. These workshops delved into the influential role of social media, serving as a gateway to facilitate and elevate substantive exchanges with younger demographics.Additionally, I developed an Online Course Pilot Program tailored for journalists. This program was meticulously designed to empower journalists with in-depth insights into brand strategy, user experience design, and the nuances of Generation Z's news consumption patterns.MY APPROACH TO GEN Z NEWS FORMATS:• I disagree with the dominant narrative of a general disconnect between publishers and Gen Z in Germany. Instead, I believe what is necessary is a shift to engage with this audience successfully. Publishers need to look at what Gen Z expects from news and understand them as the heterogeneous generation.• What’s more, I argue that the narrative around digital journalism is often one-sided, focusing on the shift of power towards audiences and platforms. • We need a more nuanced approach that considers shifting news cultures, external but also internal aspects such as journalists’ self-image and perception of news and journalism in Germany and how those impact production processes.

Berlin Area, Germany

I have adeptly devised and executed comprehensive communication and marketing strategies tailored to festivals. Clients in my portfolio encompass the Performing Arts Festival Berlin and Webfest Berlin.My expertise spans a wide array of key areas, including:Public Relations (PR)MarketingSearch Engine Advertising (SEA) CampaignsMedia Planning and BuyingCultivation of Media PartnershipsCrafting and Implementing Content StrategiesFormulating Growth StrategiesDeveloping Digital Communication StrategiesRigorous Strategy EvaluationStrategic Utilization of Social MediaImplementing Social Media MarketingEnhancing Brand AwarenessStrategic BrandingEditorial ConsultingThis extensive skill set has enabled me to orchestrate impactful and results-driven campaigns, contributing to the success and growth of both festivals.

Berlin

In my role, I spearheaded the curation of programs and events for Europe's first Australian and New Zealand Film Festival in Berlin. This involved the comprehensive responsibility of developing and executing communication strategies, editing and creating PR and marketing collateral, managing all media relations and advertising initiatives, as well as engaging volunteers. Furthermore, I actively collaborated with partners and sponsors, contributing significantly to the successful fundraising efforts for the festival.This multifaceted experience underscores my comprehensive skill set in film programming, project management, team leadership, and strategic development within the film festival industry.Key areas of expertise and accomplishments include:Film programming and acquisition for the festivalEstablishing and maintaining partnerships with various stakeholders Devising and implementing comprehensive communication and marketing strategiesDeveloping new program sections and events to enhance the festival's offeringsOverseeing the entire event management process, ensuring seamless executionServing as a project manager, leading a dedicated team towards shared goalsCultivating media partnerships and securing sponsorships for sustained supportManaging social media channels to enhance online presence and engagementCoordinating the creation of PR collateral and marketing materialsContributing to the establishment of a local network of filmmakers from New Zealand and AustraliaTaking a lead role in website development, incorporating effective keyword strategies and SEO techniquesContributing to the festival's branding initiatives to enhance recognition and appeal.

Berlin

I facilitated and supervised media coverage for various productions, including Blue Man Group Berlin, on a local, national, and international level. My responsibilities included organizing TV shoots and interviews for radio, print, social and online media as well as managing external social media agencies. Additionally, I was accountable for managing budgets, which ranged around € 200K.

Berlin

I led the promotion and coordination of the successful German premieres for international documentaries in both Berlin and Hamburg. These tasks encompassed strategic public relations, meticulous event management, and efficient project management from start to finish across different time zones.

Berlin

I established and executed the foundation's first regular series of film events in Berlin and Hamburg and orchestrated impactful film screenings tailored to students. On a different occasion, the foundation collaborated with Oxfam Germany e.V. and the Federal Ministry for Economic Cooperation and Development (BMZ) to be able to run a national documentary film roadshow through seven German cities that I managed independently. Key responsibilities in the role of Program Editor included:Film selection for eventsRights clearance processesLogistics and guest speaker managementProject management oversightPublic speaking / Event moderationHolistic project developmentVenue BookingThese multifaceted tasks required a blend of organizational prowess, strategic thinking, and effective communication skills, contributing to the success of each event and program.

New Delhi, India

I was responsible for general project management tasks within the Cultural Department to support the organisation of travelling and local cultural projects. Tasks included but weren't limited to:Independent CMS and website content updatesEditing PR collateralTranslation from English to GermanConducting researchFollowing my internship, I took on a brief role as artist support for Dance Theatre Wuppertal Pina Bausch at the National Theatre Festival. In this capacity, my responsibilities included:

Berlin

I managed, coordinated and assigned all guided tours for the museum's newly opened permanent exhibition in a team of two. Together, we oversaw an annual volume of approximately 2900 tours. We created systems to effectively organise and optimise the work schedules for a team of approximately 25 tour guides. Additionally, I supported event planning efforts, analysed booking trends to be able to optimise our offer to different segments of visitors, and ensured the highest standards of customer service.

Mba

Master Of Arts (M.A.)

Study Abroad