Projecting an authentic personal brand style is your most powerful marketing tool. Take control!Whether you like it or not, prospective clients will decide if they wish to do business with you before you even open your mouth. What you say only counts for 7% of what’s initially attractive about you. How you say it, what you wear and how you make people feel about you is of far greater importance.However, many executive women struggle with self confidence relating to how they dress. Instead of being authentic and true to self, they opt for copying someone else. This is because they are confused, they try to be all things to everyone, and their wardrobe is a mess. Creating a successful personal brand style takes time, but with thoughtful analysis, taking in to consideration three skills, this can be achieved with ease. The three skills to master: 1. Know who you are, apply your values and dress accordingly2. Know who your ideal client is and what they are looking for in you3. Know what your business values are and how to maintain these with integrityThese three, very important image skills, have to look and feel authentic and congruent. Otherwise there may be risk of you damaging you personal as well as your business brand. Before you came across my profile, you may already have considered appointing a personal stylist and perhaps been in two minds whether it’s of value? If you have already thought the thought, you are there - ready to invest in you!So, what do you want, where does your wardrobe let your brand down?Let’s start by finding out how well your wardrobe is working for you, by taking the Confidence Calculator assessment here:https://www.2b-inspired.org/the-assessment Speak soon.