Berit Morse

Berit Morse Email and Phone Number

Vice President of Business Development @ Ingredient
Saint Paul, MN, US
Berit Morse's Location
Greater Minneapolis-St. Paul Area, United States
Berit Morse's Contact Details

Berit Morse personal email

n/a

Berit Morse phone numbers

About Berit Morse

Lead developing and implementing ideas that solve problems and help people thrive. As a marketer, I connect people to brands, unlocking new opportunities for growth and uniting people through a common purpose. As a change management practitioner, I captain teams through change to drive stakeholder adoption and new ways of working. As a leader of people, I energize teams, build connections, and unlock potential. My colleagues praise my good judgment, relationship savvy, unwavering integrity, thoughtful honesty, and sincere empathy for each other and the people we endeavor to win over.My experience spans: • Disciplines: change management, brand strategy, marketing strategy, communications, loyalty marketing, campaign development, partnerships, experiential marketing, shopper marketing, new product launches, promotions, licensing, capability development, and talent and leadership development• Structures: large, highly-matrixed organizations requiring collaboration and partnership with multiple functions to define work and drive forward; small companies and teams with minimal resources, requiring all-hands-on-deck and entrepreneurial mindset; agency engagements requiring agility to shift and adapt to changing needs, from creator and thinker to doer and advancer; consulting leadership requiring intellectual integrity, comfort challenging the status quo, and thoughtful stakeholder engagement• Collaborators: consumers, influencers, and retailers; executive leadership teams; vertical leaders; PNL owners; subject matter experts; external agencies, suppliers, and partners; volunteers

Berit Morse's Current Company Details
Ingredient

Ingredient

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Vice President of Business Development
Saint Paul, MN, US
Website:
ingredient.mn
Employees:
56
Berit Morse Work Experience Details
  • Ingredient
    Vice President Of Business Development
    Ingredient
    Saint Paul, Mn, Us
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  • B. Marketing Solutions
    Founder & President
    B. Marketing Solutions Nov 2018 - Present
    Greater Minneapolis-St. Paul Area
    I help teams chase their ambitions.SERVICES:• Consulting to solve problems, discover opportunities, and accelerate the pace of change • Creating what’s next, from mission and team structure to strategy and ideas• Building internal skills and expertise through training & workshopsPORTFOLIO:B. Marketing Solutions helps teams chase their ambitions. I help solve problems, discover opportunities, and accelerate the pace of change. My clients range from start-ups to established organizations with various goals:• Leading food marketing agency - expand agency capabilities and deepen account engagement: Developed brand strategy, consumer journey, and marketing and communications strategy for multiple brands; coached teams to boost business acumen and strategic thinking; supported new business pipeline build.• Global leader in specialized outdoor equipment - differentiate value proposition given onslaught of new competitors: Developed brand purpose, values, and narrative; crafted marketing strategy and consumer-first campaign platform.• Fortune 500 company - drive growth in a sleepy category: Stewarded the development of annual communications, shopper marketing, and promotion strategy and plan.• Tech startup - secure partners to prove concept and accelerate investment: Created sell story to translate capability into undeniable value for CPGs, consumers, and retailers.
  • Pinnacle Performance Group
    Senior Consultant
    Pinnacle Performance Group Feb 2022 - Present
    Minneapolis, Minnesota, United States
    Pinnacle is a boutique, woman-owned and operated consulting firm focused on the comprehensive implementation of change. As a Senior Consultant, I partner with our Fortune 500 clients and my colleagues to:• Lead change management strategy and execution for manufacturing, consumer products, business services, and member-based organizations. Work ranges from sprints to multi-year projects supporting supply chain, research and development, data and technology, and merger and acquisition verticals.• Lead critical change management practices for our clients, including current state assessments; vision development and alignment; detailed solution design; stakeholder engagement strategy and plan; impact of change analysis; leader, manager, and end user communications and training; monitor and measurement planning for sustained change. • Accountable for client engagement and overall project orchestration, including deepening client relationship; facilitating strategy and work sessions; driving collaboration across internal and client teams; ensuring efficient project management and reporting practices; managing timeline and budget; problem-solving and thought partnership.• Partner with leadership team to identify, pitch, scope, and secure new business.
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  • General Mills
    Senior Manager, Brand Buildling Services, Incentives & Operations
    General Mills Feb 2017 - Nov 2018
    Greater Minneapolis-St. Paul Area
    Led forward-looking vision and strategy to maximize consumer incentives spending and drive differential business performance for all U.S. brands. Directed annual incentives plans for 30+ brands and drove YOY improved performance by introducing differential strategies and planning. Negotiated supplier partnerships to create pricing and relationship advantage. Built and deployed new capabilities to drive consumer and customer engagement. Rewired operations practices to ensure execution excellence, simplify work and minimize risk.
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  • General Mills
    Senior Manager, Marketing Communications, Learning, Development & Social Media Governance
    General Mills Jun 2016 - Jan 2017
    Greater Minneapolis-St. Paul Area
    Constructed learning and development programs for GMI's marketing community, including content development & training, retraining strategy and employee engagement; Developed support and service model for social media practice at General Mills to mitigate risk.
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  • General Mills
    Senior Manager, Loyalty Platforms, Box Tops For Education
    General Mills Jan 2015 - May 2016
    Greater Minneapolis-St. Paul Area
    Lead brand and business strategy and planning; development and orchestration of consumer marketing across all demographic segments; customer activation; volunteer recruitment, training and retention; operations and fulfillment management; P&L management; innovation; long range planning.
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  • General Mills
    Senior Manager, Integrated & Digital Marketing, Nature Valley
    General Mills Oct 2014 - Dec 2014
    Minneapolis
    Responsible for strategic planning, idea development and execution of integrated and digital marketing for the Nature Valley brand. Scope included existing and new products, all consumer segments and all digital marketing efforts. Short time on brand driven by corporate restructure.
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  • General Mills
    Senior Manager, Box Tops For Education
    General Mills Mar 2013 - Sep 2014
    Led strategy, planning and orchestration of consumer marketing; retail customer activation; volunteer recruitment, training and retention; operations and fulfillment management; Website and email; social media; multicultural marketing; innovation.
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  • General Mills
    Brand Manager, Box Tops For Education
    General Mills Jul 2012 - Mar 2013
    Led strategy, planning and orchestration of consumer marketing; retail customer activation; volunteer recruitment, training and retention; operations and fulfillment management; Website and email; social media; multicultural marketing; innovation.
  • General Mills
    Manager, Integrated Marketing, Shopper Communications
    General Mills Oct 2011 - Jul 2012
    Minneapolis
    Led development of new capabilities for retail customer teams.
  • General Mills
    Manager, Integrated Marketing, Yoplait
    General Mills Jan 2008 - Sep 2011
    Minneapolis
    Led strategy, planning and orchestration of marketing communication initiatives for all Yoplait brands, including Original, Light, GoGurt, Trix, Yoplait Greek and Mountain High. Responsible for Save Lids to Save Lives brand loyalty program and Race for the Cure sponsorship.
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  • General Mills
    Manager, Price Promotion, Baking & Snacks
    General Mills Sep 2004 - Dec 2007
    Minneapolis
    Led strategy, planning and execution of price promotion initiatives to increase efficiency and ROI.
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  • General Mills
    Assistant Manager, Price Promotion, Meals
    General Mills Mar 2003 - Aug 2004
    Minneapolis
    Developed price promotion plans for key brands, including Hamburger Helper and Old El Paso.
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  • General Mills
    Senior Planner, Promotion Marketing, Baking
    General Mills May 2002 - Mar 2003
    Minneapolis
    Developed and executed promotion plans for Betty Crocker, Bisquick and Gold Medal Flour brands.
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  • General Mills
    Planner, Promotion Marketing, Big G
    General Mills Jun 2001 - Apr 2002
    Minneapolis
    Developed and executed promotion plans for Big G kid cereals including Cocoa Puffs, Reese’s Puffs, Cookie Crisp and Monsters Cereals
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  • General Mills
    Planner, Promotion Marketing, Ecommerce
    General Mills May 2000 - May 2001
    Minneapolis
    Identified promotion opportunities with emerging eCommerce partners.
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  • Weber Shandwick Worldwide
    Account Executive
    Weber Shandwick Worldwide 1997 - 2000
    Orchestrated media relations, publicity events, content development and event sponsorships for consumer packaged goods companies.

Berit Morse Skills

Integrated Marketing Brand Development Marketing Management Digital Marketing Interactive Marketing Marketing Research Competitive Analysis Shopper Marketing Relationship Marketing Digital Strategy Social Media

Berit Morse Education Details

Frequently Asked Questions about Berit Morse

What company does Berit Morse work for?

Berit Morse works for Ingredient

What is Berit Morse's role at the current company?

Berit Morse's current role is Vice President of Business Development.

What is Berit Morse's email address?

Berit Morse's email address is be****@****ion.com

What is Berit Morse's direct phone number?

Berit Morse's direct phone number is +161272*****

What schools did Berit Morse attend?

Berit Morse attended St. Olaf College.

What are some of Berit Morse's interests?

Berit Morse has interest in Children.

What skills is Berit Morse known for?

Berit Morse has skills like Integrated Marketing, Brand Development, Marketing Management, Digital Marketing, Interactive Marketing, Marketing Research, Competitive Analysis, Shopper Marketing, Relationship Marketing, Digital Strategy, Social Media.

Who are Berit Morse's colleagues?

Berit Morse's colleagues are Tom Horgen, Hannah Jones, Neil Bertucci, Ellie Falk, Matt Palmer, Chyna Cheaney, Katie Hawkinson, Cppm.

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