Berit Morse Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

• I help teams chase their ambitions.SERVICES:
• Consulting to solve problems, discover opportunities, and accelerate the pace of change
• Creating what’s next, from mission and team structure to strategy and ideas
• Building internal skills and expertise through training & workshopsPORTFOLIO:B. Marketing Solutions helps teams chase their ambitions. I help solve problems, discover opportunities, and accelerate the pace of change..
• Leading food marketing agency - expand agency capabilities and deepen account engagement: Developed brand strategy, consumer journey, and marketing and communications strategy for multiple brands; coached teams to.
• Global leader in specialized outdoor equipment - differentiate value proposition given onslaught of new competitors: Developed brand purpose, values, and narrative; crafted marketing strategy and consumer-first.

Minneapolis, Minnesota, United States

• Pinnacle is a boutique, woman-owned and operated consulting firm focused on the comprehensive implementation of change. As a Senior Consultant, I partner with our Fortune 500 clients and my colleagues to:
• Lead change management strategy and execution for manufacturing, consumer products, business services, and member-based organizations. Work ranges from sprints to multi-year projects supporting supply chain, research.
• Lead critical change management practices for our clients, including current state assessments; vision development and alignment; detailed solution design; stakeholder engagement strategy and plan; impact of change.
• Accountable for client engagement and overall project orchestration, including deepening client relationship; facilitating strategy and work sessions; driving collaboration across internal and client teams; ensuring.
• Partner with leadership team to identify, pitch, scope, and secure new business.

Greater Minneapolis-St. Paul Area

Led forward-looking vision and strategy to maximize consumer incentives spending and drive differential business performance for all U.S. brands. Directed annual incentives plans for 30+ brands and drove YOY improved performance by introducing differential strategies and planning. Negotiated supplier partnerships to create pricing and relationship.

Greater Minneapolis-St. Paul Area

Constructed learning and development programs for GMI's marketing community, including content development & training, retraining strategy and employee engagement; Developed support and service model for social media practice at General Mills to mitigate risk.

Greater Minneapolis-St. Paul Area

Lead brand and business strategy and planning; development and orchestration of consumer marketing across all demographic segments; customer activation; volunteer recruitment, training and retention; operations and fulfillment management; P&L management; innovation; long range planning.

Minneapolis

Responsible for strategic planning, idea development and execution of integrated and digital marketing for the Nature Valley brand. Scope included existing and new products, all consumer segments and all digital marketing efforts. Short time on brand driven by corporate restructure.

Led strategy, planning and orchestration of consumer marketing; retail customer activation; volunteer recruitment, training and retention; operations and fulfillment management; Website and email; social media; multicultural marketing; innovation.

Led strategy, planning and orchestration of consumer marketing; retail customer activation; volunteer recruitment, training and retention; operations and fulfillment management; Website and email; social media; multicultural marketing; innovation.

Minneapolis

Led development of new capabilities for retail customer teams.

Minneapolis

Led strategy, planning and orchestration of marketing communication initiatives for all Yoplait brands, including Original, Light, GoGurt, Trix, Yoplait Greek and Mountain High. Responsible for Save Lids to Save Lives brand loyalty program and Race for the Cure sponsorship.

Minneapolis

Led strategy, planning and execution of price promotion initiatives to increase efficiency and ROI.

Minneapolis

Developed price promotion plans for key brands, including Hamburger Helper and Old El Paso.

Minneapolis

Developed and executed promotion plans for Betty Crocker, Bisquick and Gold Medal Flour brands.

Minneapolis

Developed and executed promotion plans for Big G kid cereals including Cocoa Puffs, Reese’s Puffs, Cookie Crisp and Monsters Cereals

Minneapolis

Identified promotion opportunities with emerging eCommerce partners.

Orchestrated media relations, publicity events, content development and event sponsorships for consumer packaged goods companies.