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İstanbul, İstanbul, TR

İstanbul, Türkiye

• Leading the digital activity for Kiehl's brand, ensuring alignment across all online campaigns and website.
• Managing the e-commerce activation strategy, including SEM/SEO and consumer CRM for effective lead generation and activation.
• Coordinating with digital agencies to optimize online consumer journeys, boosting consumer experience across all digital touchpoints.
• Driving digital content management on owned websites and client platforms, ensuring seamless brand consistency.

Istanbul, Turkey

• The main point of contact in the market for any digital feature, functionality and platform request that is in the scope of the eCommerce Channel.
• Acting as a matter and knowledge expert of the digital ecosystem (technically, functionally and commercially). Acting as the digital link between all market departments and HQ functions to support the deployment of new.
• Raising market needs in term of new digital features and functionalities.
• Ensuring qualitative & timely implementation of new eCommerce features, functionalities and platforms leveraging project management frameworks and testing protocols.
• Maintaining all eCommerce roadmaps (IAP, OP, Global + Local Campaigns...) and follow up with dedicated owners to ensure resources, timing and effort are properly considered and allocated to ensure project success.
• The local counterpart for the Global eCommerce Team to guarantee a qualitative point of contact in the market for any digital project, resulting in seamless coordination, qualitative implementation and top-notch.

Istanbul, Turkey

• Acting as the eCommerce representative in all global and local projects definition, planning and execution initiatives to ensure the efficacy and consistency of all experiences delivered on digital boutiques.
• Ensuring full alignment and effective activity planning with the identified eCommerce stakeholders in all relevant market's teams.Collaborate with the eCommerce Merchandising Coordinators and plan their activities.
• Ensuring a best-in-class B2C & B2B customer experience & performance through the assessment and optimization of eCommerce channels (mobile & desktop) in the fields of search, eMerchandizing, catalog management.
• Collaborating with HQ colleagues and Global Agencies for developments and integrations specific to nespresso.com and Nespresso Mobile App. Executing the eCommerce Project Porfolio in collaboration with eCommerce.
• Supporting and guiding market's business & cross-functional teams to leverage ecommerce technologies by raising awareness on innovative tools & features.Coordinate according to required Market Acceptance Tests (both.
• Coordinating and managing delivery of digital projects, leveraging & supporting external agencies to ensure timely delivery and quality of digital assets while aligning closely with technical & brand guidelines.

Istanbul, Turkey

• Responsible for maintaining, developing and digital operations on the websites for Turkey, Germany, Cyprus and UAE. Key responsibilities are;
• Management of site content including a graphic image library and product catalog.
• Product development to launch on websites.
• Management and implementation of promotional campaigns.
• Management of CMS, working with developers and editors to ensure it's meeting the needs of the company.
• Responsibility for overseeing the content that appears on the websites.

İstanbul Province

• Responsible for managing digital operations and ensuring smooth website functionality.
• Operated to maximize the customer satisfaction before and after sales.
• Represented eCommerce Operations in weekly Digital Asset Alignment meetings.

Master Of Arts - Ma, Marketing Communication

Bachelor'S Degree, American Culture And Literature