Berk İlter Email & Phone Number

İstanbul, İstanbul, Tr

İstanbul, Türkiye

● Leading the digital activity for Kiehl's brand, ensuring alignment across all online campaigns and website.● Managing the e-commerce activation strategy, including SEM/SEO and consumer CRM for effective lead generation and activation.● Coordinating with digital agencies to optimize online consumer journeys, boosting consumer experience across all digital touchpoints.● Driving digital content management on owned websites and client platforms, ensuring seamless brand consistency.

Istanbul, Turkey

• The main point of contact in the market for any digital feature, functionality and platform request that is in the scope of the eCommerce Channel.• Acting as a matter and knowledge expert of the digital ecosystem (technically, functionally and commercially). Acting as the digital link between all market departments and HQ functions to support the deployment of new eCommerce features, functionalities and platforms.• Raising market needs in term of new digital features and functionalities.• Ensuring qualitative & timely implementation of new eCommerce features, functionalities and platforms leveraging project management frameworks and testing protocols.• Maintaining all eCommerce roadmaps (IAP, OP, Global + Local Campaigns...) and follow up with dedicated owners to ensure resources, timing and effort are properly considered and allocated to ensure project success.• The local counterpart for the Global eCommerce Team to guarantee a qualitative point of contact in the market for any digital project, resulting in seamless coordination, qualitative implementation and top-notch collaboration.• Spotting local opportunities within the digital landscape in term of additional features and functionalities that would positively impact eCommerce main KPIs.

Istanbul, Turkey

• Acting as the eCommerce representative in all global and local projects definition, planning and execution initiatives to ensure the efficacy and consistency of all experiences delivered on digital boutiques.• Ensuring full alignment and effective activity planning with the identified eCommerce stakeholders in all relevant market's teams.Collaborate with the eCommerce Merchandising Coordinators and plan their activities according to the defined OP and OMP.• Ensuring a best-in-class B2C & B2B customer experience & performance through the assessment and optimization of eCommerce channels (mobile & desktop) in the fields of search, eMerchandizing, catalog management, personalization, brand content, services & compliancy.• Collaborating with HQ colleagues and Global Agencies for developments and integrations specific to nespresso.com and Nespresso Mobile App. Executing the eCommerce Project Porfolio in collaboration with eCommerce Merchandising coordinators, ensuring proper project management to cover in time and quality all project's aspects, from pre-alignment with HQ counterparts and effort pre-assessment to local set-up, test, final publishing and post-mortem analysis.• Supporting and guiding market's business & cross-functional teams to leverage ecommerce technologies by raising awareness on innovative tools & features.Coordinate according to required Market Acceptance Tests (both front-end and back-end) in collaboration with local IS stakeholders for all digital boutiques as per OP plan.• Coordinating and managing delivery of digital projects, leveraging & supporting external agencies to ensure timely delivery and quality of digital assets while aligning closely with technical & brand guidelines.• Supporting incident management for any major issue (global/local) affecting conversion rate, new member’s activation or availability of the products or the platforms.

Istanbul, Turkey

Responsible for maintaining, developing and digital operations on the websites for Turkey, Germany, Cyprus and UAE. Key responsibilities are;• Management of site content including a graphic image library and product catalog.• Product development to launch on websites.• Management and implementation of promotional campaigns.• Management of CMS, working with developers and editors to ensure it's meeting the needs of the company.• Responsibility for overseeing the content that appears on the websites.• Optimizing and enforcing standardization of eCommerce processes.• Inspecting landing pages, product information, checkout options, and all other pertinent website-related systems to ensure their visual appeal, accuracy, and ease of use.• Assisting with decisions about promotions such as discounted offers and affordable bulk packages.• Ensuring that payment options and promotional tabs are configured correctly.• Teaming up with SEO Specialists to increase the online presence of websites.• Analyzing sales-related data to predict future sales and concomitant stock requirements.

İstanbul Province

● Responsible for managing digital operations and ensuring smooth website functionality.● Operated to maximize the customer satisfaction before and after sales.● Represented eCommerce Operations in weekly Digital Asset Alignment meetings.

Master Of Arts - Ma, Marketing Communication

Bachelor'S Degree, American Culture And Literature