I see myself as a creative, innovative yet strongly data-driven person in the marketing world. While it may come across as standard marketing rhetoric initially, what truly distinguishes me and offers a valuable advantage is my hands-on background with digital tracking, web analytics and e-commerce.My unique position in the marketing world is based on the fact that I have done each of the following key digital marketing areas as my main job:- Performance Marketing- Web Analytics- eCommerce- Branding- Conversion Rate OptimizationEach area has been an important stepping stone that has allowed me to dive deep, gain comprehensive insights and ultimately enable me to be influential from a bird's eye view as a marketing lead.