Creative & Content Marketing Lead, Ux Designer
* Led and managed the creative and content marketing team to maintain a consistent brand image across all channels, including the e-commerce website, social media, owned and paid channels and collaborations.* Contributed innovative ideas for new product/marketing projects and played a key role in the entire branding process, ensuring adherence to brand standards and voice.* Analyzed customer and audience data and converted these data insights into brand, campaign, social media and content marketing strategies.* Developed marketing, brand, and social media strategies aligned with company OKRs and KPIs.* Oversaw special projects, content, and design strategies for owned and paid media in both English and Turkish.*Prepared, managed, and maintained monthly calendars for campaigns, social media, email, and app notifications.* Managed influencer collaborations and developed new project ideas in line with brand strategy.*Periodically analyzed and interpreted data from social media, e-commerce websites, campaigns, advertising, and influencer collaboration strategies, utilizing it in the development of new strategies.* Designed key visuals for campaigns, social media, and marketing channels across platforms.* Led the improvement of Hipicon's Web and App UI/UX, developing CRO-driven user experiences for all platforms.*Provided UI/UX designs for e-commerce website, Partner Brand’s CMS Panels , and Hipicon’s internal CMS Panels screens.* Oversaw the development of the new Hipicon app from inception to code delivery, focusing on enhancing user experience, developing engaging features, preparing project roadmaps, and supervising the app's design process.*Taking on a leadership role within the team regarding digital product matters and collaborating closely with the marketing team to enhance customer satisfaction and increase sales on digital products.* Ensured the suitability of all creative outputs (visual and written) until publishing.