Berkeley Baker Email & Phone Number

Hilton Head Island, Sc, Us

Go to girl for technology leaders!Marketing consultant for a number of companies focused on short-term, high-impact engagements.As you can see, I’ve worn a lot of different hats. As a marketer, I’ve run the gamut. From developing messaging and strategy, to managing the outbound efforts of a cross-functional, results-driven programs team, while supporting sales with enablement tools and a constant stream of new business prospects, ultimately managing and tracking campaign effectiveness (ROI) to present to executives. You name it, I’ve done it. I’m extremely motivated, organized, and disciplined – you have to be in today’s world – and, it’s important to note, I never missed a deadline.While my official title has been Director / "Head of...", in reality, I was known as the person who could do everything. Hats I’ve worn include go-to-market strategist, product launch extraordinaire, demand gen driver, lead nurturer, and my favorite – Campaign Den Mom (earned for driving the herd from executives to data analysts). I’ve worked with small and large teams where everyone had to pitch in, and I thrived on the excitement of being involved at every level of every project (roll up the sleeves and get the job done).Working with people (teams) is my passion, metrics and reporting is my bread and butter. Keeping on top of projects and making sure all parts get to the finish line at the same time is one thing I do best. I’ve learned to budget my time and my assets, and most importantly, I’ve learned to be flexible and get things done.Specialties:√ AI and Machine Learning√ Strategic Marketing√ Partner/Channel Marketing√ Account Based Marketing√ Multi-Channel Marketing√ End-to-End / Integrated Marketing√ Demand Generation√ Segmentation and Customer Profiling√ Customer Journey and Relationship Marketing√ Buyers Personas√ Database Marketing √ Online / Social Media√ Lead Funnel Measurement√ Marketing Analytics, Metrics, and Reporting√ Sales Enablement

Seattle, Wa, Us

The community for B2B community builders. https://www.gocommunitybuilt.com/

Nashville, Tn, Us

A private community of LinkedIn creators working together to grow our audience and create income online.

New York, Us

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM.

Atlanta, Georgia, Us

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Burlington, Vt, Us

The leading community for modern B2B marketing: @joinDGMG

Sunnyvale, Ca, Us

JFrog aims to enable continuous updates through Liquid Software, empowering developers to code high-quality applications that securely flow to end-users with zero downtime. The world’s top brands, such as Amazon, Facebook, Google, Netflix, Uber, VMware, and Spotify, are among the 6,000+ companies that already depend on JFrog to manage binaries for their mission-critical applications. JFrog is a global company and a proud sponsor of the Cloud Native Computing Foundation [CNCF].Responsible for building and executing marketing plans and initiatives for US strategic accounts and public sector. Focused on supporting the Strategic and Public Sector Sales Teams: 10 reps and 110 accounts, with programs and pipeline generation activities.• Build regional marketing motions and processes while evangelizing marketing functions and mentoring global new hires. • Focused accounts were a mix of existing and net new; my responsibility was to design one-to-one and one-to-few ABM campaigns to drive opportunity expansion and net new pipeline. • Develop and execute executive programs. Determining the right level of content for C-level targets and the right venue to engage in relevant conversations. • Collaborated with company executives on annual customer advisory and user group events. Including managing executive meetings, curating gifts, registration, and post-event execution.

Sunnyvale, California, Us

Illumio, a cybersecurity leader delivering segmentation solutions, prevents the spread of breaches inside data center and cloud environments. Enterprises such as Morgan Stanley, BNP Paribas, Salesforce, and Oracle NetSuite use Illumio to reduce cyber risk and achieve regulatory compliance. The Illumio Adaptive Security Platform® uniquely protects critical information with real-time application dependency and vulnerability mapping coupled with segmentation that works across any data center, public cloud, or hybrid cloud deployment on bare-metal, virtual machines, and containers.A member of a world-class team of experts responsible for field and channel marketing covering APAC, Americas West, and Federal. Focused on delivering opportunities, pipeline, and revenue acceleration through a targeted account-based sales model. Supporting Illumio's direct and indirect sales motions leveraging the complete marketing stack.- Delivered GTM strategies focused on lead generation targeting high-profile enterprises/strategic accounts by industry vertical, territory, and persona.- Developed demand generation and field marketing strategies to align with sales revenue goals. Metric-focused KPI’s reverse-engineered from sales quotas.- Responsible for “to partner and through partner” channel marketing focusing on multi-touch integrated campaigns that facilitate partner execution of new logo acquisition, install base expansion, and general company/product awareness.- Worked with channel and direct sales teams to develop and deliver joint ABM programs into the marketplace for broader product awareness and adoption (C-Level seminars, user groups, technical seminars/demos, industry/regional conferences, email, direct mail, and more).- Leveraged Marketing Operations (MOPS) to track and monitor the complete marketing stack on program effectiveness in building successful ABM strategies to ensure optimal program performance and ROI.- Drove expansion of ABM globally and down market.

Santa Clara, California, Us

Palo Alto Networks is the next-generation security company, leading a new era in cybersecurity by safely enabling applications and preventing cyber breaches for thousands of organizations worldwide. Managed field and channel marketing activity for Federal and State, Local, and Education (SLED). Responsibilities:- Developed strategic marketing plans and go-to-market strategy with Regional Vice Presidents and Sales Managers to achieve revenue goals while maintaining corporate initiatives. - Executed integrated marketing programs that target customers in the various stages of the buying cycle that include awareness, lead generation, and closing activities (C-Level campaigns, print / online advertising, newsletters, blogs, and social media).- Acted as the marketing liaison between sales and corporate marketing, product marketing, & product management.- Worked with channel and direct sales teams to develop and deliver joint sales programs/campaigns into the marketplace for broader product awareness and adoption (C-Level seminars, user groups, technical seminars/demos, and industry conferences).

Santa Clara, California, Us

Managed field and channel marketing activity for Americas West and LATAM. Responsibilities:- Developed strategic marketing plans and go-to-market strategy with Regional Vice Presidents and Sales Managers to achieve revenue goals while maintaining corporate initiatives. - Executed integrated marketing programs that target customers in the various stages of the buying cycle that include awareness, lead generation, and closing activities.- Acted as marketing liaison between sales and corporate marketing, product marketing, & product management.- Worked with channel and direct sales team to develop and deliver sales programs/campaigns into the marketplace for broader product awareness and adoption. (C-Level seminars, user groups, technical seminars/demos, and industry conferences).

King Of Prussia, Pa, Us

Qlik is a leader in data discovery delivering intuitive solutions for self-service data visualization and guided analytics.Joined as part of IPO marketing leadership team. Managed global marketing campaigns for QlikView 10 and influenced revenue increase of 40% during 2011. Qlik was one of the top-performing IPOs of 2010 and ranked #3 in the Forbes Fast Tech 25 in 2012.Responsibilities:- Lead the outbound efforts of a cross-functional, results-driven campaign team targeting Business Intelligence market. - Identification and acquisition of new sources and activities to generate qualified leads. - Ensured consistent communication with field marketing to drive successful global programs. - Analyzed key program metrics such as audience demographics, offer relevance, and execution effectiveness.- Monitored lead opportunity value by campaign themes, focus and regional execution.- Reviewed qualitative research on industry benchmarks and trends to develop future campaign marketing strategies.

Austin, Texas, Us

Oracle is a provider of Enterprise Resources Planning software. Oracle E- Business Suite is a software solution for SMBs and for enterprises.Managed the global marketing campaigns for Oracle Database and Oracle Exadata, helping extend Oracle’s share of RDBMS market to almost 50% and established Oracle Exadata as “the fastest growing new product in Oracle’s history” (Quote from Oracle CEO Larry Ellison).Responsibilities:- Managed the execution of key marketing activities to drive product awareness and lead generation. - Focused activities on existing customer and new prospect priorities in order to support Database & Exadata sales targets.- Launched Oracle RAC database then Oracle Grid database, which later served as the data foundation for Oracle's AI offering.- Supported sales teams with enablement tools and constant stream of new business prospects. - Balanced campaign budget across emarketing, online advertising, Google keywords and other demand generation vehicles- Delivery of detailed analysis of campaign effectiveness and reporting metrics. - Assisted with internal and external evangelism of all related programs to ensure successful global adoption.

Continuing Studies Program Focused On Sales, Finance, And Strategy For Marketers.

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