Berkeley Shoemaker Email & Phone Number

Naples, Florida, US

• Design print ready advertisements for local media outlets, as well as create all in house marketing materials for the spa, golf course, restaurant outlets and resort
• Develop and fully plan site and media visits including full itineraries, travel arrangements, amenities and reservations
• Asist with the daily operations of the Sales & Marketing office, receive and direct leads to appropriate managers and prepare/distribute proposals, contracts and addendums

• Manage and design all marketing initiatives including advertisements, postcards, events, e-blasts and social media
• Photograph, organize and keep track of current/incoming inventory, over 10,000 antiques in stock
• Coordinate and keep record of restoration of pieces between 14 different restorers

• Managed and designed all marketing materials for the resort and spa including brochures, monthly newsletters, e-blasts, social media, web graphics and posters, while maintaining the Ponte Vedra Inn & Club’s brand.
• Generated advertisements for major publications like USA Today, Southern Living, The Knot, Time Magazine and various local publications
• Maintained both the resort and member websites to ensure accuracy and reflect current events
• Executed a complete redesign of all wedding marketing materials as well as the implementation of wedding specific Facebook pages and Pinterest accounts
• Completed a number of freelance design projects after relocating in September 2013

Matthews, North Carolina, US

• Created two strategic campaigns to reach Harris Teeter's goals of increasing enrollment and understanding of e-VIC, their online couponing program
• Designed the creative aspects of both campaigns including team logo, prototypes for each concept (print ads, new loyalty card, in-store promotion, web design), message maps, PowerPoint layout and the leave behind
• Held brainstorming sessions to determine the creative direction of each campaign as well as the specific creative aspects
• Earned first place among three other teams competing for Harris Teeter’s business

Stamford, Connecticut, US

Elon, NC, US

• Designed an information packet, website banner, brand extension elements and sidewalk spot for different local companies (website banner was chosen for final product)
• Assisted teams with a number of projects that include website design, print design, video production, social media development, print and broadcast advertising and brand positioning

• Produced marketing and PR content, as well as developed a strategy to increase awareness and media coverage
• Photographed classes, events and the farm for print pieces and the website
• Observed rehabilitation classes to generate content for various media outlets

Greensboro, NC, US

• Carried out projects that include competitive analyses, content creation, banner and SEO creation, web analytics, blog writing and creative design
• Provided assistance for product launches by creating any necessary marketing materials and brainstorming ideas

Burlington, NC, US

• Designed a PR strategy to reach goals of increasing awareness and participation in the area
• Integrated news releases, brochures, website updates and sign design into the PR strategy

• Managed the store's opening and closing, essentially running the store on my own most of the time
• Managed merchandise, as well as inventory
• Formulated a plethora of floor designs and visual displays to attract and enhance customer traffic
• Recognized by both customers and managers for exceptional customer service

• Designed and assembled invitations
• Interacted with clientele on a daily basis, both creating designs for invitations, gifts, and holiday cards as well as practicing customer service with walk-in customers
• Worked on large projects which include The Winter Wine Festival, and various other events held throughout the year