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Istanbul, Turkey

-Agency Management: We specialize in bridging the gap between brands and agencies, ensuring that your marketing and business objectives are met precisely and quickly. Under our Agency Management services, we offer a comprehensive suite of solutions including Media Strategy, Media Planning & Buying, and Pitch Management. As a consultant, not as an agency, we position ourselves as pivotal connectors, facilitating a seamless workflow and communication channel between your brand and the right agency partners.-Training & Workshop: We provide trainings and workshops to introduce you to media basics and a solid foundation for understanding the media landscape. Whether you are looking to expand your knowledge or gain new skills, our programs are designed to help you succeed in the ever-evolving world of media.-Research & Analytics: We offer data-driven Research & Analytics, tailoring our services to meet your specific needs and ensuring strategies align with consumer trends for informed business and marketing decisions.

Istanbul, Turkey

Leading the annual strategy development and execution while identifying media-driven solutions to address business challenges.Creating annual media plans and determining optimal investment levels across all communication channels to facilitate client business growth and development.Cultivating a 'trusted advisor' relationship and fostering robust collaboration both within the agency and with clients, with a continuous focus on enhancing the quality of strategic thinking and ideas for the client's business.Taking on the role of a leader across all communication agencies to ensure the seamless execution of all initiatives.Leading integrated project management and strategic planning in alignment with the agency's objective of establishing a robust analytical foundation.Nurturing the capabilities and expertise of department members through mentorship and hands-on education.Employing tools and industry best practices to harness insights for crafting impactful communication strategies and concepts.Staying updated on technology and innovations to integrate them with brand strategies, ultimately making an impact on specified objectives.

Istanbul, Turkey

Leading the annual strategy development and execution while identifying media-driven solutions to address business challenges.Creating annual media plans and determining optimal investment levels across all communication channels to facilitate client business growth and development.Cultivating a 'trusted advisor' relationship and fostering robust collaboration both within the agency and with clients, with a continuous focus on enhancing the quality of strategic thinking and ideas for the client's business.Taking on the role of a leader across all communication agencies to ensure the seamless execution of all initiatives.Leading integrated project management and strategic planning in alignment with the agency's objective of establishing a robust analytical foundation.Nurturing the capabilities and expertise of department members through mentorship and hands-on education.Employing tools and industry best practices to harness insights for crafting impactful communication strategies and concepts.Staying updated on technology and innovations to integrate them with brand strategies, ultimately making an impact on specified objectives.

Istanbul, Turkey

Collaborated closely with account teams within the agency to craft data-driven strategies that facilitate effective and ongoing communication.Defined requirements and provided guidance to account teams in the process of translating data sets into a comprehensive view of consumer behavior.Worked in conjunction with data scientists to establish success metrics and translated them into data requirements, technical specifications, and use cases.Utilized data in the development of models and communication planning applications.Converted customer data into actionable insights capable of steering marketing strategies and igniting the creative ideation process.Provided consultancy services to clients, assisting them in defining their business needs and presenting potential solutions through data analysis.Identified novel opportunities and fostered relationships with prospective clients, actively contributing to new client acquisition efforts and participating in new business pitches.

Istanbul, Turkey

Assumed a leadership role in formulating the agency's responses to client briefs, consistently delivering clear strategies and best-in-class planning expertise.Played a pivotal role in internal thought leadership and team process enhancement, resulting in improved work quality and increased team efficiency. Additionally, provided mentorship to junior team members, fostering motivation and growth.Established robust relationships between clients and creative agencies, promoting seamless integration and driving superior results. Infused a creative approach into media planning across diverse disciplines.

Istanbul, Turkey

Managed day-to-day strategic media planning activities for high-profile accounts, including Evyap, Skoda, Avon, Zara, Massimo Dutti, BIC, WWF, and Greenpeace.Served as a digital media planning ambassador, overseeing digital teams to ensure the successful delivery of client objectives.Established and nurtured client relationships by demonstrating an in-depth understanding of both the industry and the client's business.Achieved financial goals for client accounts by effectively managing the scope of work.Led the strategic planning process while serving as a valuable resource for agency associates.Identified opportunities for professional development and provided guidance to staff members to help them progress in their careers.Negotiated with media partners to secure cost-effective purchases and optimize ad placements.Contributed to new business pitches and initiatives to expand the agency's client portfolio.

Istanbul, Turkey

Managed multiple client accounts effectively, including global accounts such as Avon, Skoda, EA, Zara,Haribo and Massimo Dutti.Provided day-to-day oversight of assigned accounts, ensuring the progression and timely, on-budget delivery of client campaigns, reports, and projects.Negotiated with media partners to secure the most cost-effective purchases and optimal ad placements.Acted as a bridge between various departments, closely collaborating with Digital, OOH, and Data & Analytics teams to develop and present media plans that align with the client's business objectives and strategies.Oversaw the client billing process to ensure accuracy, with a focus on following up on receivables and payments.

Istanbul, Turkey

Brought a wealth of experience to various industries, including Cosmetics, Automotive, Airlines, Retail, and Jewelry.Led the management of global accounts, overseeing brands such as Avon, Emirates, and Skoda.Maintained regular contact with global offices and clients, engaging in briefings, debriefings, conference calls, and presenting media plans, along with providing strategic insights.Specialized in identifying target audiences and conducting thorough analyses of their characteristics, behaviors, and media consumption habits.Utilized extensive research and data analysis using industry-specific resources.Evaluated campaign effectiveness consistently to inform future strategic initiatives.Possess expertise spanning various media channels, including TV, Print, and Out-of-HomeCollaborated closely with both local and global creative agencies, vendors, and worked in tandem with Digital and OOH departments to meet client-set deadlines.

Professional Certificate Of Digital Marketing And Integrated Communications, Digital Communication And Media/Multimedia

Courses: - Designing a Social Media Strategy - Branding for Competitive Advantage - Content Marketing - Marketing Experience, Analytics.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Strategic Marketing & Brand Management

Bachelor Of Arts (Ba), Business Administration And Management, General