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-Creating and executing digital marketing strategies of HangiKredi. (SEM, Meta, Retargeting, Display, APP Install & Engagement)-Setting all digital business KPI's from traffic to lead (Session, CR, CTR, ROAS, Lead etc.)-Managing Digital and CRM budget-Developing effective CRM campaigns and communication strategies that align withcompany and category KPIs-Developing effective data-driven CRM strategies-Segmentation for customer data-Establishing strategic… Show more -Creating and executing digital marketing strategies of HangiKredi. (SEM, Meta, Retargeting, Display, APP Install & Engagement)-Setting all digital business KPI's from traffic to lead (Session, CR, CTR, ROAS, Lead etc.)-Managing Digital and CRM budget-Developing effective CRM campaigns and communication strategies that align withcompany and category KPIs-Developing effective data-driven CRM strategies-Segmentation for customer data-Establishing strategic collaborations to get more traffic and lead-Lead 8 people (Managers, executives and specialists) Show less

İstanbul, Türkiye

İstanbul, Türkiye

• Works with Group Category Director, Instock & Marketplace management to achieve/over achieve monthly/annual revenue targets of Sports & Outdoor and decide for the whole sales strategies both Retail and Marketplace business.• Manager of 12 people in categories (Category managers, executives and operation team)• Producing KPI's and following them on a weekly, monthly and quarterly basis and reporting results to the Management.• Manage vendor and merchant relations, negotiations and… Show more • Works with Group Category Director, Instock & Marketplace management to achieve/over achieve monthly/annual revenue targets of Sports & Outdoor and decide for the whole sales strategies both Retail and Marketplace business.• Manager of 12 people in categories (Category managers, executives and operation team)• Producing KPI's and following them on a weekly, monthly and quarterly basis and reporting results to the Management.• Manage vendor and merchant relations, negotiations and annual contracts.• Establishing and keeping up to date the Supplier ratecard, i.e. commercial volume, trade terms, delivery track record – lead Retail and Marketplace teams for improvement areas• Lead and direct Retail & Marketplace team members to establish assortment plan, including optimum product mix, and on-site experience to drive funnel.• Lead and direct Retail & Marketplace teams to set category strategy, including price positioning, point of view, key brands, assortment focus.• Closely working with marketing teams and act as a single point of lead for categories marketing activities. • Closely monitor consumer trends, buying habits and product trends and lead Instock / Marketplace management to enhance buying decisions. Show less

-Accelerate customer acquisition and adoption of Hepsiburada platform, through a proactive, data-driven approach. Responsible for improving the prospect and customer experience on platform. -To map out customer shopping journey and to identify real barriers for customers. Provide solutions and actions to overcome barriers.-Responsibilities include site merchandising campaign planning, optimizing ongoing campaigns, creating marketing content, campaign production, and reporting. Ongoing… Show more -Accelerate customer acquisition and adoption of Hepsiburada platform, through a proactive, data-driven approach. Responsible for improving the prospect and customer experience on platform. -To map out customer shopping journey and to identify real barriers for customers. Provide solutions and actions to overcome barriers.-Responsibilities include site merchandising campaign planning, optimizing ongoing campaigns, creating marketing content, campaign production, and reporting. Ongoing analysis of campaign performance by audience segment, as well as regular reports on key campaign metrics.-Analyse and interpret all marketing data such as; traffic, CRM, SEO, AdWords and give strategic direction to category-Works closely with Director, Instock & Marketplace management to achieve/over achieve monthly/annual revenue targets of dedicated category-Manage platform; decide on carousel, banners, daily offers, daily and monthly campaigns in order to achieve category targets. Closely monitor and analysis results of marketing investment and continously optimize investment decisions.-Create a plan that reaches category's key demographic and encourages them to use our services, building customer trust and driving additional purchasing on Hepsiburada. Understand our customers deeply, know their motivations and interest, and translate that knowledge into compelling, meaningful content. -Establish assortment plan, including optimum product mix, and on-site experience to drive funnel efficiencies.-Set site and category strategy, including price positioning, point of view, key brands, assortment focus.-Provide ongoing analysis and reporting of sales and margin drivers, identifying root causes and opportunities to drive incremental growth.-Ensure effective SKU based CR optimizations; sub-category CR & Visit, e-mail marketing optimization.-Closely monitor bi-weekly trading reports, bi-monthly deepdive reports and sales & advertising reports Show less

Responsible for marketing management strategies of Affluent and Private Banking segment customers in Finansbank. Designing marketing activities and developing new business models to increase succes level of marketing and sales strategies. Main targets are to increase the profit of those segments in the bank, increase cross sell value among Affluent and Private Banking segment customers, and increase the customer satisfaction. Developing campaigns for customers in order to maximize their… Show more Responsible for marketing management strategies of Affluent and Private Banking segment customers in Finansbank. Designing marketing activities and developing new business models to increase succes level of marketing and sales strategies. Main targets are to increase the profit of those segments in the bank, increase cross sell value among Affluent and Private Banking segment customers, and increase the customer satisfaction. Developing campaigns for customers in order to maximize their experience with Finansbank’s products. Leading the campaign management and strategies to increase profitability of customers. Designing strategic sales implementations with sales management for special relationship managers who serve the Affluent and Private segment customers. Show less

Portfolio Management

İstanbul, Türkiye

Makine Mühendisliği

Gemi İnşaatı Ve Deniz Bilimleri Fakültesi

Education record