Corporate CommunicationsDigital MarketingContent MarketingSocial Media ManagementWebsite Management

Brand creation & brand strategy, reputation management, above and below the line communication, media planning, content management, social and digital media management, digital marketing and sales, big data marketing, events & sponsorship, market research, intellectual property.Marka yaratma & marka stratejisi oluşturma, itibar yönetimi, çizgi üstü ve çizgi altı iletişim, medya planlama, içerik yönetimi, sosyal ve dijital medya yönetimi, dijital pazarlama ve satış, büyük veri pazarlama,… Show more Brand creation & brand strategy, reputation management, above and below the line communication, media planning, content management, social and digital media management, digital marketing and sales, big data marketing, events & sponsorship, market research, intellectual property.Marka yaratma & marka stratejisi oluşturma, itibar yönetimi, çizgi üstü ve çizgi altı iletişim, medya planlama, içerik yönetimi, sosyal ve dijital medya yönetimi, dijital pazarlama ve satış, büyük veri pazarlama, events & sponsorluk, pazar araştırmaları, fikri haklar. Show less

-Corporate Communications -Event Management-Social Media Managament-Digital Marketing-Brand Management

Start-up for 4 youthcentric projects: Youth Pay - E-Wallet. Youthcell - Mobile Virtual Network Operator Youthouse - Student Housing. Youth Store - Student oriented retail shops in 16 campuses.

Project leader of the Digital Marketing tool 1DMP.In charge of sales and marketing of the programmatic advertising tool DMP.

Marketing CommunicationsDigital Marketing & Social MediaProduct ManagementDirect SalesCustomer Value Management

YAPI KREDI BANK, Istanbul, TR -Turkey’s 4th largest private bank and affiliate of Unicredit.Brand Communications and Digital ManagerLed Brand Management and Digital Brand Management team of 7 (2 direct reporting supervisors and 5 specialists) reporting to the Vice President of Corporate Communications. Founder of Digital Brand Management team in Yapi Kredi responsible from all digital and social assets of the bank.Responsible from Yapi Kredi (mother brand), Retail Banking… Show more YAPI KREDI BANK, Istanbul, TR -Turkey’s 4th largest private bank and affiliate of Unicredit.Brand Communications and Digital ManagerLed Brand Management and Digital Brand Management team of 7 (2 direct reporting supervisors and 5 specialists) reporting to the Vice President of Corporate Communications. Founder of Digital Brand Management team in Yapi Kredi responsible from all digital and social assets of the bank.Responsible from Yapi Kredi (mother brand), Retail Banking, Private Banking, ADK, Corporate & Commercial Banking, Culture&Art, affiliates (leasing, factoring, invest, asset management), UEFA sponsorship, Yapi Kredi Nuvo (Direct banking).Selected ResponsibilitiesDeveloping 360 degree communication plans and advertising strategies.Ensuring the consistency of the brands' messages delivered in line with the general strategy through all channels.Creating an efficient work flow between Yapi Kredi and third parties.Forecasting and monitoring communication budget.Media relations and media planning.Events and activities.Intellectual properties (Copyrights, domain names)Brand, reputation and advertising researches.Guidence, coordination and performance of the brand communication team. Creator of -Vadaa Corporate Responsibility- program.Responsible from the social media assets: 11 brands, having 39 accounts in 7 mediums. Tone of communication, content strategy, crisis management, account security, number of followers, advertisement, innovative executions and projects, social media monitoring and reporting.Digital media: Responsible from the digital assets: website strategy, content, advergames, SEO, SEM, domains, mobile migration. Involved in more than 10 website creation and launch. Show less

YAPI KREDI BANK, Istanbul, TR -Turkey’s 4th largest private bank and affiliate of Unicredit.Brand SupervisorResponsible from all ATL&BTL and digital communication of Yapi Kredi payment cards family reporting to Brand Communications Manager. (Worldcard, Adios, Adios Premium, Crystal, Business, Taksitçi, Play, TLcard)Selected Responsibilities:Involved in relaunch of all credit card brands. (Repositioning, creative guidelines, websites etc.)Forecasting and monitoring cards'… Show more YAPI KREDI BANK, Istanbul, TR -Turkey’s 4th largest private bank and affiliate of Unicredit.Brand SupervisorResponsible from all ATL&BTL and digital communication of Yapi Kredi payment cards family reporting to Brand Communications Manager. (Worldcard, Adios, Adios Premium, Crystal, Business, Taksitçi, Play, TLcard)Selected Responsibilities:Involved in relaunch of all credit card brands. (Repositioning, creative guidelines, websites etc.)Forecasting and monitoring cards' communication budget.
Media planning.
Events and activations.Digital communication and social media activities.
Responsible from guidance, coordination and performance of the credit cards team. Show less

TBWA/ISTANBUL, Istanbul, TR – Leading advertising network agency. Director, 6/2008 to 1/2009Supervisor, 6/2004 to 6/2008Executive, 6/2001 to 6/2004Requires a total understanding of the clients’ objectives, market conditions and industry in order to provide right strategy and communication support. Client services person in charge of ATL&BTL advertising activities (local and international). Selected Responsibilities:Coordination
of Beko's international… Show more TBWA/ISTANBUL, Istanbul, TR – Leading advertising network agency. Director, 6/2008 to 1/2009Supervisor, 6/2004 to 6/2008Executive, 6/2001 to 6/2004Requires a total understanding of the clients’ objectives, market conditions and industry in order to provide right strategy and communication support. Client services person in charge of ATL&BTL advertising activities (local and international). Selected Responsibilities:Coordination
of Beko's international communication activities within network agencies. (Russia, Poland, Ukraine, Kazakhstan, Romania, France, Spain, Israel) Clients: Beko, Beko International, Regnum, Adidas, IMKB, JTI, Alarko Involved in newbiz projects (Petrol ofisi, Mavi&Yeşil, Tuborg) Show less