Building the next headless commerce platform continuously intelligent and born to scale.

Leads the delivery of technologies and solutions to boost analytics capabilities and enable data-driven transformations.

Led the Customer Analytics capability in Middle East and Africa, focusing on business development and delivery of key engagements helping organizations monetize their data assets.Supported Cyber Analytics practice in Middle East and Africa, incorporating Big Data and Machine Learning capabilities into cybersecurity offerings and engagements.

Founding Partner and Analytics Leader of Forte Consultancy Group, the umbrella parent company of three individually unique entities that leverage each other to further drive and deepen know-how towards ultimately ensuring client needs are fully addressed in the most efficient and effective manner possible:Forte Consultancy One of the MENA region's largest independent management consulting companies, Forte Consultancy supports leading companies in the EMEA region develop their marketing, sales, customer care, and analytics capabilities.Forte WaresForte Wares provides marketing and sales analytics-related product and service bundled solutions to companies that cannot avail of the high budget, difficult to implement, exhausting to maintain analytics-related offerings in the marketplace.Forte Experts Forte Experts provides directly or through partner companies subject expert consultant resources for the addressing of various issues businesses commonly face, with a particular focus on long-term engagements.

Participated and led projects across 4 continents as a consultant/project manager/SME with specialty in customer analytics and fact-driven stategies, propositions and actions.Turkey (Telecom) - Churn prediction, value, behavior and needs based segmentation, customer retention organization, processes, campaigns and technologyTurkey (Telecom) - Churn prediction, customer profitability analysis, segmentation, strategies, campaigns and actions for customer retentionQatar (Telecom) - Value, behavior and needs segmentation, customer segment reporting, retention and growth strategies and actionsSouth Africa (Telecom) - Value, behavior and needs segmentation and customer churn predictionSouth Africa (Telecom) - BI department assessment and roadmap, enterprise dashboardsUSA (Technology) - Business reports and scenario analysis tool for assessment and simulation of retention strategies and offersUAE (IT Services) - ITIL compliant service desk processes, technology and organizationTurkey (Finance) - Value, behavior and needs based customer segmentation and potential value analysis, allocation of corporate targets and plans to business unitsSaudi Arabia (Finance) - Operational performance reporting, consumer and corporate finance product process reengineering, corporate cross-sales modelsTurkey (Conglomerate) - Customer data mart, information sharing strategies between companies of the groupTurkey (Energy) - Customer centric capabilities including customer treatments and offers, processes and information technologiesKuwait (Retail) - Customer data strategy, customer valuation, life-stage and life-style based segmentationUAE (Free Zone) - Profitability analysis and segmentation, strategies and actions to attract new investors; retain and grow existing ones

Worked as a contractual business analyst in strategic planning and product design for systems integration and telecommunications solutions business lines.

Participated as a contractual member in design and implementation of a material management portal for after-sales items.