Berkley Bradley Email & Phone Number

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

• Performed all aspects of customer management including driving net sales, budgeting, forecasting, and business planning for the CPG/FMCG distribution channel with major grocery and home improvement banners• Conducted competitive market analysis to develop a robust business development plan, roadmap, and sales strategy to secure new business, client referrals, and market penetration strategies; ensured overall alignment with corporate objectives by outlining expectations for sales and gross margin• Researched and developed innovative product development functions, including devising and implementing sales strategies, collaborative marketing strategies, product development strategies, promotion planning, and performing contract negotiations• Managed all brand aspects of the products from visual identity, strategy, positioning, pricing, product placement, financial, business analysis management, and marketing activations in garden centers• Partnered and grew relationships with sales managers, supply chain, operations, store managers, and buyers to provide recommendations on distribution gaps, sales forecasting, and inventory managementKey Highlights:• Developed profitable business plans for multiple national CPG accounts, resulting in significant YOY growth in all accounts.• Exceeded 2021 Sales targets with achievements of 115% in all categories

Toronto, Ontario, Canada

• Led key national accounts within Kraft Heinz's by maintaining long-term relationships in a competitive marketplace across multiple channels• Performed all aspects of customer management including driving net sales, trade management, budgeting, forecasting, P&L management, analytics, customer supply chain, and business planning for the assigned customers and brands• Conducted competitive market analysis to develop a robust business development plan, roadmap, and sales strategy to secure new business, client referrals, and market penetration strategies; ensured overall alignment with corporate objectives by outlining expectations for sales and gross margin• Developed and grew relationships with key decision-makers at the customer to understand account goals/strategies and collaborate to build their businessKey Highlights:• Developed unique business plans for 4 major customers across multiple channels (Grocery/Dollar/Wholesale)• Managed $2M+ promotional trade spend and ensured delivery of financial forecasts.• Pursued internal and external whitespace opportunities with existing customer base to cross-sell and upsell products

Toronto, Ontario, Canada

• Led a major Trade Spend benchmarking/restructuring project with National Account Managers to develop sophisticated trade spend tracking tools, reports, and dashboards• Spearheaded a large customer analytics project to determine the total size of the business broken down by customer, to display year-over-year growth• Maintained A/R balances under 30 days due for multiple national accounts; implemented reporting standardization and template creation for major national customer accounts

Toronto, Ontario, Canada

• Managed the various aspects of sales, brand & category, and executed scale marketing plans.; maintained stock levels through daily in-store checks and ensured stock rotation was maintained to avoid short expiry• Assisted in the development and execution of marketing strategy working cross-functionally within the organization and with key stakeholders to align the strategic and tactical direction of the brand with the overall corporate strategy• Managed various brand aspects of the products from visual identity, strategy, positioning, pricing, product placement, business analysis, and messaging to in-store visibility, and merchandising • Acquired timely market Intelligence for new product development & existing product portfolio enhancement through direct consumer feedback, mystery shopping, and market audits

Diploma, Food And Beverage Management, 4.0 Gpa

Activities and Societies: Dean's Recognition Volunteer Program

Bachelor’S Degree