Berkley Egenes Email & Phone Number

Sherman Oaks, Ca, Us

KEY RESPONSIBILITIESGenerating profitable growth strategies and global marketing plans for the Xsolla brand and suite of solutions, generating and delivering lead generation programs to deliver measurable results for our organization, managing global integrated B2B lead generation campaigns, B2C user acquisition and retention programs, creating, building and scaling our direct-to-consumer offerings and brand, developing clear and simple product roadmaps aimed at generating incremental value by solving key challenges for our video game partners, acting as a voice for the company as an ambassador and advocate for video game equality, loyalty, trust and access for developers and users. Led the creation of content strategies, planning and brand integrations of 80 Level (https://80.lv/) the industry leading global digital content publishing network connecting video game companies, talented individuals, and creative organizations for mutual benefit. Who are we?Xsolla a global video game commerce company with a robust and powerful set of tools and services are designed specifically for the video game industry. What do we do?As an innovative leader in game commerce, our mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers around the world. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Tokyo, Beijing, Montreal, Kuala Lumpur, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, Pearl Abyss, NCSoft, and more. Serving only the video game industry, our products and solutions work seamlessly to solve the complexities of funding, launching, marketing and monetization video games around the world.

Sherman Oaks, Ca, Us

KEY RESPONSIBILITIESGenerating profitable growth strategies and plans for Xsolla's global suite of products and solutions, managing global integrated B2B lead generation campaigns, creating and delivering best-in-class events and experiential marketing campaigns, partnering with the global business development team in effort to integrate key accounts, developing product roadmaps with the business owners to create solutions that solve challenges for our clients, measuring results against KPIs, OKRs and key company-wide initiatives.

Sherman Oaks, Ca, Us

KEY RESPONSIBILITIESCreating and delivering brand awareness and acquisition campaigns for our monetization and commerce solutions including Payments, Anti-fraud, Subscriptions, In-Game Store, Launcher, Login, Site Builder and Buy Button, launching new solutions and feature updates quarterly during our release weeks and measuring campaigns for optimization and return on investment, building new brands and solutions and co-creating with content syndication partners like 80 Level.

Newport Beach, California, Us

We are professional services company who assist partners to identify the best solutions and talent to optimize technology investments that drive business benefits, reduce risks and minimizes cost.Welcome to the Human Side of Technology. We have the best people with the right experience to move your business forward. PARTNERSNew Directions for Women - Consulting on brand messaging, integrated digital marketing, media planning/buying, and ROI/KPI trackingCalifornia Cardiac Solutions - Establishing brand messaging in preparation for investor fundingKEY RESPONSIBILITIESConsult with and advise innovative organizations, start ups, and companies to solve business challenges, efficiently scale brands, and drive business results through intelligent marketing and business strategy. Integrate strategies and business development services for esports, sports, consumer products, content platforms, digital/social technologies, mobile platforms, augmented reality, virtual reality, artificial intelligence and digital banking.

Atlanta, Georgia, Us

Acquired in April 2020 by Skillshot Media in Atlanta, GA. Ghost Gaming is driven by challenging convention and doing things on our terms. We are a Southern California-based Esports organization focused on cultivating & managing the best-in-class talent/creators and building a global brand with engaging content & strong partnerships.PARTNERSMTN DEW AMP GAME FUEL, Microsoft, Twitter, YouTube, DXRacer, SCUF Gaming, 2K Sports, Logitech, Sports Illustrated, CNBC, Dexerto, Cheddar esports, ESPN, Thrillist/Now This, Helix esports Gaming CenterKEY RESPONSIBILITIESBuilding and scaling a world-class brand, Integrated marketing strategy and planning, Partnership sales, Partnership activation and co-branded integrations, Player/Creator brand integrations, Content and social media strategy, Grassroots and youth program events, Team and player-specific merchandise creation, Creative direction and Advanced analytical measurementKEY METRICSGenerated revenue opportunities and content partnerships for Ghost Gaming and the players/creators; with Twitch, MTN DEW AMP GAME FUEL, 2K Sports, Barstool Sports, Dexerto, Sports Illustrated, CNBC, ESPN, Twitter, Helix eSports Gaming Center, SCUF Gaming, DXRacer, Logitech, AMD and several othersCreated a multi-channel integrated marketing campaign for the first ever Fortnite World Cup across Ghost Gaming owned, paid and earned channels that generated over 10MM+ views & engagements and 135MM+ impressions on the Sports Illustrated, CNBC Fast Money, Twitter Gaming, ESPN esports, Dexerto, Cheddar esports, Barstool Sports Gametime, Twitch, Fortnite Competitive, Twitch, YouTube and Thrillist Now This channelsGrew the social media metrics across all channels by 235% in 9 months with specific growth on Twitter (112%), YouTube (435%) & Instagram (393%); #6 Most mentioned esports organization on Twitter (July 2019).Managed the team merchandise line and online store while creating co-branded player/creator merchandise that sold out online

MERIDIUN is an omni-channel mobile technology company enabling enterprises to deliver seamless experiences anywhere, anytime. A SaaS based data-driven content platform, engages with consumers, monetizes your content, and analyzes user interactions for retail, healthcare and travel/transportation sectors through the use of augmented reality (AR), artificial intelligence (AI) and financial technologies. We enable enterprises to connect and curate data-driven experiences that inspire consumer purchases, promote employee productivity, increase efficiencies, create loyalty and deliver revenue.PARTNERSTractor Supply Store, Barnes & Noble, Oracle, SitchAI, Synnex, BlueStar KEY RESPONSIBILITIES Marketing Strategy, Brand Development, Creative Direction, Channel Marketing, Public Relations, Agency Management, Partner Marketing & Delivery, Concept Development, Research and Data-Driven Insights, Experiential Marketing and Partner Management.KEY METRICSDeveloped company marketing strategy, go-to-market plan for introducing new products, and external facing public relations with Shop.Org, Orange County Business JournalEstablished channel partner relationships, client roadmaps, and new business concept development to efficiently scale the brand

Acquired by Apple in May 2020. Virtual reality company that delivers seamless unstitched 3D live sports, music & entertainment experiences globally. NextVR's patented technology delivers unparalleled experiences to provide fans with extraordinary access and profound immersion. PARTNERSNBA, NFL, Live Nation, WWE, NBC, International Champions Cup, Golden Boy Promotions, HBO, Wimbledon, Fox Sports, Oculus, Google, PlayStation, MicrosoftKEY RESPONSIBILITIESMarketing Strategy, Brand Development, Integrated Marketing, Creative Direction & Partnership ManagementKEY METRICSCreated, delivered and measured the NextVR marketing plans through immersive design, messaging, concept ideation, creative direction & production, social integration, data integration, A/B testing, app design, digital & traditional advertising traffickingLed the strategic planning and marketing efforts for the organization with QBR updates to the internal executive team and external senior level executives at broadcast partners to demonstrate successes, failures and lessons learnedNegotiated & managed agency relationships resulting in a 46% cost reduction for creative campaigns, digital advertising, targeted social ad placements, digital & traditional advertising and measurement tracking aimed at driving awareness & acquisitionFully integrated data-driven insights processes and tools to continuously evolve the marketing efforts for the brand driving a 55% increase in YOY viewership and fan engagement in the virtual reality app experienceSuccessfully expanded NBA partnership with institutional media advertising on NBA TV, ESPN, TNT, NBA.com and social channels to increase viewership with fans by 2.6x and the NFL content viewership by 2.5x with new content opportunities and activations

Irvine, California, Us

The hybrid agency that creates second nature experiences for a connected world. Envoy is a digitally native integrated agency that specializes in designed experiences and business-centric initiatives woven into a single solution. We call these branded platforms. PARTNERSAlcatel, VIZIO, Lindora, Kareo, Amazing Grass, 5.11 TacticalKEY RESPONSIBILITIESAccount Strategy, Executive Relationship Management, Campaign Development & Project Management, Commercial Production for Linear Television, On-line media & OOH, New Business Development, Analytics Tracking, Media Agency ManagementKEY METRICSGrew agency net revenue 197%+ in 18 months on the Alcatel account by securing services for strategic planning, concept design services and media consultation as the lead strategy & creative agency.Launched Alcatel’s flagship Idol 4 smartphone product "The Perfect Amount of Unreal" campaign at Cricket Wireless, T-Mobile, Amazon and Best Buy that doubled revenue. Campaign featured digital video creation, custom lifestyle photography, digital media & OOH asset design and spot media integration. Campaign delivered 285M impressions, 30M video views, 88% VCR, 865K new consumers to the e-commerce platform.Released Alcatel's Idol 3 smartphone aimed at securing a carrier and overall brand growth. The "Unlocked" campaign secured Cricket Wireless and drove overall brand growth by 68% in NA through digital media, digital e-commerce platform, on-line video and social media across all channels.Delivered the Kareo EHR EHR medical practices platform website including creative development, online animated video production and photography to demonstrate the simplified Kareo value proposition.Kicked off the launch plan for the largest cast VIZIO display campaign through an in-depth creative experience, UX, photography content production and AFI sponsorship integration. Campaign delivered a 212% increase in Black Friday Sales, 3x e-commerce sales and 40%+ increase average order size.

Atlanta, Ga, Us

Integrated sports, marketing, management and entertainment agency, with expertise in client representation, corporate and consumer marketing, creative development, digital services and media production. 2006-2014 PROMO Top Shop by Chief Marketer Magazine. PARTNERSKellogg's, Anheuser-BuschKEY RESPONSIBILITIESAccount Planning, P&L Management, Client Strategy & Brand Planning, Concept Development, Creative Direction, Digital & e-commerce Strategy, Analytical Measurement, Sports & Lifestyle Partner Development, Brand Ambassador Management & NegotiationsKEY METRICSDeveloped strategic account marketing plans aimed at achieving revenue and profitability targets, ensuring client retention and developing new business opportunitiesCreated Kellogg’s Snacks promotional strategy during sports-focused time periods generating double-digit average sales lift, 75MM+ impressions through in-store and online programsProduced and co-directed over 20+ photo and video productions with endorsed talent for brand campaigns, online branded content, and in-store POPDeveloped “Mom” targeted Snacks brand campaign with digital, social, media & in-store execution for growing into the largest Kellogg content and digital conversion platformShaped Kellogg’s Racing sponsorships, NASCAR entitlement and digital platform with loyalty program generating 3.9M+ product redemptions in first 2 monthsDesigned Kellogg’s Twitter MLB social advocate surprise & delight campaign yielding 2x KPI results, 351K+ earned impressions and nearly 100 engagementsNegotiated and managed sports & lifestyle property and brand ambassador relationships with the NFL, NBA, MLB, USOC, NASCAR, FC Barcelona, Disney-Pixar, Ford, American Red Cross & Food Network, Hank Aaron, Troy Aikman, Jerry Rice, Jerome Bettis, Kristi Yamaguchi, David Robinson and othersSupported award winning Kellogg’s Frosted Flakes HBCU program campaign targeting African-American consumers with on-site, in-store POP and digital activations

Atlanta, Ga, Us

Atlanta, Ga, Us

Start-up fashion forward women’s golf, tennis and active lifestyle apparel company. KEY RESPONSIBILITIESConsulted on marketing strategy and launch plan for Spring 2008 fashion line. Developed integrated marketing plans and creative development for the digital platforms, ad campaigns and print collateral. Negotiated and managed property partnerships and evaluated potential LPGA players for brand ambassadorship.

Daytona Beach, Florida, Us

Auto racing sports property that markets, produces, broadcasts and sanctions multi-series stock car events in the US KEY RESPONSIBILITIESBusiness Development Consultation, Concept Development, Market Research, Presentation DevelopmentKEY METRICSConsulted on new business development opportunities in the effort to expand category sponsorships and to secure long-term renewal agreements for property & race teamsProvided sponsorship marketing services and experiential support at-track and in partner marketsContributed to ideation and concept development of an online partner portal for NASCAR sponsors, agencies and suppliers

Armonk, New York, Ny, Us

Multinational technology and consulting firm that is a leading manufacturer of computer hardware and software offerings, infrastructure, hosting and consulting services. PARTNERSCVS, Ahold USA, A&P, Spartan Stores, Hy-Vee, Inc., BigY, Weis MarketsLed territory sales and consulting efforts for a leading self-checkout technology, support services and marketing at key retailers. Managed and delivered new customized technologies for retail clients that would meet their individual needs and ROI targets.

Armonk, New York, Ny, Us

Led cross functional development team responsible for the implementation for development of strategic portal based applications and go-to-market strategy. Patent filed: Web services based portlet catalog - method for determining a portlet for inclusion in a portal for an industry specific business role.

Armonk, New York, Ny, Us

PARTNERWalmart Stores, Inc. (Argentina, Brazil, Canada, China, Germany, Japan, Korea, Mexico, United Kingdom, United States)KEY RESPONSIBILITIESAccount Management, Business Development, Exceeding Sales Quota, Problem Resolution, Client Relationship Management, Executive ReportingKEY METRICSManaged the global account and sales management in 9 countries in North & South America, Europe and Asia delivering triple-digital (125%) revenue growth internationallySignificantly improved client satisfaction while managing system conversions for client mergers in the UK and Japan while negotiating, managing and delivering comprehensive $80MM+ retail system conversionsDelivered integrated multi-geography store maintenance services contracted valued at over $70MM across 9 countries

Mba, Consumer Marketing And Sports Business

Bba, Marketing And International Business