Berkley Egenes

Berkley Egenes Email and Phone Number

Chief Marketing Officer | Chief Growth Officer at Xsolla | Video Games, Esports, Sports & Entertainment Marketing Leader @ Xsolla
Berkley Egenes's Location
Los Angeles Metropolitan Area, United States, United States
Berkley Egenes's Contact Details
About Berkley Egenes

Creator of successful data-driven partnerships, collaborations and campaigns for brands and organizations to elevate their awareness, perception and experience in the market place. Entrepreneurial spirit for creating insights-based integrated content storytelling and engaging creative programming to drive quantifiable and qualified results in the global economy. OBJECTIVESSolve business challenges with data-driven opportunities Create measurable integrated multi-platform campaigns Change brand & product perceptions in the marketplaceEstablish & maintain long standing valued relationships Create authentic & engaging content experiencesGenerate revenue through new channels Develop partners with talent, brand ambassadors & playersExpand upon revenue targets while minimizing expense Create measurable integrated multi-platform campaigns Design unique & creative experiences for end-user interactions EXPERTISE & CORE COMPETENCIES• Over two decades in brand marketing, partnership development and strategic integrated consumer engagements• Expertise in esports, video games, sports, entertainment, mobility, telecommunications, consumer packaged goods, food & beverages, consumer electronics, virtual & augmented reality, artificial intelligence, machine learning, and healthcare• Brand ambassador negotiations and management for sports/entertainment/lifestyle/video gaming personalities • Imaginative approach to campaign ideation, effective program management, efficient creative delivery• Proven ability to develop and maintain long-term partner relationships• Strive in fast-paced and dynamic environments• Demonstrated ability to grow annual revenue, exceed profitability targets, minimize costs• Content producer of live action and animated commercials, branded video content, lifestyle photography • Media strategy and planning for spot/broadcast television, SEO/SEM, digital & online media, OOH• Digital web/CRM creation and social management - Shopify, Sprout Social, Craft CMS, Adobe AEM, Drupal, Magento, Mailchimp, Hubspot• Multicultural campaign development with Hispanic and African American consumers

Berkley Egenes's Current Company Details
Xsolla

Xsolla

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Chief Marketing Officer | Chief Growth Officer at Xsolla | Video Games, Esports, Sports & Entertainment Marketing Leader
Berkley Egenes Work Experience Details
  • Xsolla
    Chief Marketing & Growth Officer
    Xsolla Dec 2023 - Present
    Sherman Oaks, Ca, Us
    KEY RESPONSIBILITIESGenerating profitable growth strategies and global marketing plans for the Xsolla brand and suite of solutions, generating and delivering lead generation programs to deliver measurable results for our organization, managing global integrated B2B lead generation campaigns, B2C user acquisition and retention programs, creating, building and scaling our direct-to-consumer offerings and brand, developing clear and simple product roadmaps aimed at generating incremental value by solving key challenges for our video game partners, acting as a voice for the company as an ambassador and advocate for video game equality, loyalty, trust and access for developers and users. Led the creation of content strategies, planning and brand integrations of 80 Level (https://80.lv/) the industry leading global digital content publishing network connecting video game companies, talented individuals, and creative organizations for mutual benefit. Who are we?Xsolla a global video game commerce company with a robust and powerful set of tools and services are designed specifically for the video game industry. What do we do?As an innovative leader in game commerce, our mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers around the world. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Tokyo, Beijing, Montreal, Kuala Lumpur, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, Pearl Abyss, NCSoft, and more. Serving only the video game industry, our products and solutions work seamlessly to solve the complexities of funding, launching, marketing and monetization video games around the world.
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  • Xsolla
    Chief Marketing Officer
    Xsolla Oct 2022 - Nov 2023
    Sherman Oaks, Ca, Us
    KEY RESPONSIBILITIESGenerating profitable growth strategies and plans for Xsolla's global suite of products and solutions, managing global integrated B2B lead generation campaigns, creating and delivering best-in-class events and experiential marketing campaigns, partnering with the global business development team in effort to integrate key accounts, developing product roadmaps with the business owners to create solutions that solve challenges for our clients, measuring results against KPIs, OKRs and key company-wide initiatives.
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  • Xsolla
    Vice President Marketing
    Xsolla Mar 2020 - Sep 2022
    Sherman Oaks, Ca, Us
    KEY RESPONSIBILITIESCreating and delivering brand awareness and acquisition campaigns for our monetization and commerce solutions including Payments, Anti-fraud, Subscriptions, In-Game Store, Launcher, Login, Site Builder and Buy Button, launching new solutions and feature updates quarterly during our release weeks and measuring campaigns for optimization and return on investment, building new brands and solutions and co-creating with content syndication partners like 80 Level.
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  • Maiven8
    Principal Consultant
    Maiven8 Feb 2018 - Present
    Newport Beach, California, Us
    We are professional services company who assist partners to identify the best solutions and talent to optimize technology investments that drive business benefits, reduce risks and minimizes cost.Welcome to the Human Side of Technology. We have the best people with the right experience to move your business forward. PARTNERSNew Directions for Women - Consulting on brand messaging, integrated digital marketing, media planning/buying, and ROI/KPI trackingCalifornia Cardiac Solutions - Establishing brand messaging in preparation for investor fundingKEY RESPONSIBILITIESConsult with and advise innovative organizations, start ups, and companies to solve business challenges, efficiently scale brands, and drive business results through intelligent marketing and business strategy. Integrate strategies and business development services for esports, sports, consumer products, content platforms, digital/social technologies, mobile platforms, augmented reality, virtual reality, artificial intelligence and digital banking.
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  • Ghost Gaming
    Chief Marketing Officer | Head Of Marketing
    Ghost Gaming Jan 2019 - Sep 2019
    Atlanta, Georgia, Us
    Acquired in April 2020 by Skillshot Media in Atlanta, GA. Ghost Gaming is driven by challenging convention and doing things on our terms. We are a Southern California-based Esports organization focused on cultivating & managing the best-in-class talent/creators and building a global brand with engaging content & strong partnerships.PARTNERSMTN DEW AMP GAME FUEL, Microsoft, Twitter, YouTube, DXRacer, SCUF Gaming, 2K Sports, Logitech, Sports Illustrated, CNBC, Dexerto, Cheddar esports, ESPN, Thrillist/Now This, Helix esports Gaming CenterKEY RESPONSIBILITIESBuilding and scaling a world-class brand, Integrated marketing strategy and planning, Partnership sales, Partnership activation and co-branded integrations, Player/Creator brand integrations, Content and social media strategy, Grassroots and youth program events, Team and player-specific merchandise creation, Creative direction and Advanced analytical measurementKEY METRICSGenerated revenue opportunities and content partnerships for Ghost Gaming and the players/creators; with Twitch, MTN DEW AMP GAME FUEL, 2K Sports, Barstool Sports, Dexerto, Sports Illustrated, CNBC, ESPN, Twitter, Helix eSports Gaming Center, SCUF Gaming, DXRacer, Logitech, AMD and several othersCreated a multi-channel integrated marketing campaign for the first ever Fortnite World Cup across Ghost Gaming owned, paid and earned channels that generated over 10MM+ views & engagements and 135MM+ impressions on the Sports Illustrated, CNBC Fast Money, Twitter Gaming, ESPN esports, Dexerto, Cheddar esports, Barstool Sports Gametime, Twitch, Fortnite Competitive, Twitch, YouTube and Thrillist Now This channelsGrew the social media metrics across all channels by 235% in 9 months with specific growth on Twitter (112%), YouTube (435%) & Instagram (393%); #6 Most mentioned esports organization on Twitter (July 2019).Managed the team merchandise line and online store while creating co-branded player/creator merchandise that sold out online
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  • Meridiun
    Vice President Of Marketing
    Meridiun May 2018 - Jan 2019
    MERIDIUN is an omni-channel mobile technology company enabling enterprises to deliver seamless experiences anywhere, anytime. A SaaS based data-driven content platform, engages with consumers, monetizes your content, and analyzes user interactions for retail, healthcare and travel/transportation sectors through the use of augmented reality (AR), artificial intelligence (AI) and financial technologies. We enable enterprises to connect and curate data-driven experiences that inspire consumer purchases, promote employee productivity, increase efficiencies, create loyalty and deliver revenue.PARTNERSTractor Supply Store, Barnes & Noble, Oracle, SitchAI, Synnex, BlueStar KEY RESPONSIBILITIES Marketing Strategy, Brand Development, Creative Direction, Channel Marketing, Public Relations, Agency Management, Partner Marketing & Delivery, Concept Development, Research and Data-Driven Insights, Experiential Marketing and Partner Management.KEY METRICSDeveloped company marketing strategy, go-to-market plan for introducing new products, and external facing public relations with Shop.Org, Orange County Business JournalEstablished channel partner relationships, client roadmaps, and new business concept development to efficiently scale the brand
  • Nextvr
    Strategic Marketing & Brand Development
    Nextvr Mar 2017 - Feb 2018
    Acquired by Apple in May 2020. Virtual reality company that delivers seamless unstitched 3D live sports, music & entertainment experiences globally. NextVR's patented technology delivers unparalleled experiences to provide fans with extraordinary access and profound immersion. PARTNERSNBA, NFL, Live Nation, WWE, NBC, International Champions Cup, Golden Boy Promotions, HBO, Wimbledon, Fox Sports, Oculus, Google, PlayStation, MicrosoftKEY RESPONSIBILITIESMarketing Strategy, Brand Development, Integrated Marketing, Creative Direction & Partnership ManagementKEY METRICSCreated, delivered and measured the NextVR marketing plans through immersive design, messaging, concept ideation, creative direction & production, social integration, data integration, A/B testing, app design, digital & traditional advertising traffickingLed the strategic planning and marketing efforts for the organization with QBR updates to the internal executive team and external senior level executives at broadcast partners to demonstrate successes, failures and lessons learnedNegotiated & managed agency relationships resulting in a 46% cost reduction for creative campaigns, digital advertising, targeted social ad placements, digital & traditional advertising and measurement tracking aimed at driving awareness & acquisitionFully integrated data-driven insights processes and tools to continuously evolve the marketing efforts for the brand driving a 55% increase in YOY viewership and fan engagement in the virtual reality app experienceSuccessfully expanded NBA partnership with institutional media advertising on NBA TV, ESPN, TNT, NBA.com and social channels to increase viewership with fans by 2.6x and the NFL content viewership by 2.5x with new content opportunities and activations
  • Envoy
    Marketing Director
    Envoy Aug 2014 - Mar 2017
    Irvine, California, Us
    The hybrid agency that creates second nature experiences for a connected world. Envoy is a digitally native integrated agency that specializes in designed experiences and business-centric initiatives woven into a single solution. We call these branded platforms. PARTNERSAlcatel, VIZIO, Lindora, Kareo, Amazing Grass, 5.11 TacticalKEY RESPONSIBILITIESAccount Strategy, Executive Relationship Management, Campaign Development & Project Management, Commercial Production for Linear Television, On-line media & OOH, New Business Development, Analytics Tracking, Media Agency ManagementKEY METRICSGrew agency net revenue 197%+ in 18 months on the Alcatel account by securing services for strategic planning, concept design services and media consultation as the lead strategy & creative agency.Launched Alcatel’s flagship Idol 4 smartphone product "The Perfect Amount of Unreal" campaign at Cricket Wireless, T-Mobile, Amazon and Best Buy that doubled revenue. Campaign featured digital video creation, custom lifestyle photography, digital media & OOH asset design and spot media integration. Campaign delivered 285M impressions, 30M video views, 88% VCR, 865K new consumers to the e-commerce platform.Released Alcatel's Idol 3 smartphone aimed at securing a carrier and overall brand growth. The "Unlocked" campaign secured Cricket Wireless and drove overall brand growth by 68% in NA through digital media, digital e-commerce platform, on-line video and social media across all channels.Delivered the Kareo EHR EHR medical practices platform website including creative development, online animated video production and photography to demonstrate the simplified Kareo value proposition.Kicked off the launch plan for the largest cast VIZIO display campaign through an in-depth creative experience, UX, photography content production and AFI sponsorship integration. Campaign delivered a 212% increase in Black Friday Sales, 3x e-commerce sales and 40%+ increase average order size.
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  • Cse
    Director, Marketing
    Cse Mar 2011 - Jul 2014
    Atlanta, Ga, Us
    Integrated sports, marketing, management and entertainment agency, with expertise in client representation, corporate and consumer marketing, creative development, digital services and media production. 2006-2014 PROMO Top Shop by Chief Marketer Magazine. PARTNERSKellogg's, Anheuser-BuschKEY RESPONSIBILITIESAccount Planning, P&L Management, Client Strategy & Brand Planning, Concept Development, Creative Direction, Digital & e-commerce Strategy, Analytical Measurement, Sports & Lifestyle Partner Development, Brand Ambassador Management & NegotiationsKEY METRICSDeveloped strategic account marketing plans aimed at achieving revenue and profitability targets, ensuring client retention and developing new business opportunitiesCreated Kellogg’s Snacks promotional strategy during sports-focused time periods generating double-digit average sales lift, 75MM+ impressions through in-store and online programsProduced and co-directed over 20+ photo and video productions with endorsed talent for brand campaigns, online branded content, and in-store POPDeveloped “Mom” targeted Snacks brand campaign with digital, social, media & in-store execution for growing into the largest Kellogg content and digital conversion platformShaped Kellogg’s Racing sponsorships, NASCAR entitlement and digital platform with loyalty program generating 3.9M+ product redemptions in first 2 monthsDesigned Kellogg’s Twitter MLB social advocate surprise & delight campaign yielding 2x KPI results, 351K+ earned impressions and nearly 100 engagementsNegotiated and managed sports & lifestyle property and brand ambassador relationships with the NFL, NBA, MLB, USOC, NASCAR, FC Barcelona, Disney-Pixar, Ford, American Red Cross & Food Network, Hank Aaron, Troy Aikman, Jerry Rice, Jerome Bettis, Kristi Yamaguchi, David Robinson and othersSupported award winning Kellogg’s Frosted Flakes HBCU program campaign targeting African-American consumers with on-site, in-store POP and digital activations
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  • Cse
    Account Manager
    Cse Apr 2007 - Mar 2011
    Atlanta, Ga, Us
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  • Cse
    Account Executive
    Cse Mar 2006 - Mar 2007
    Atlanta, Ga, Us
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  • Green Tee Apparel
    Marketing Consultant
    Green Tee Apparel Oct 2007 - Dec 2009
    Start-up fashion forward women’s golf, tennis and active lifestyle apparel company. KEY RESPONSIBILITIESConsulted on marketing strategy and launch plan for Spring 2008 fashion line. Developed integrated marketing plans and creative development for the digital platforms, ad campaigns and print collateral. Negotiated and managed property partnerships and evaluated potential LPGA players for brand ambassadorship.
  • Nascar
    Partnership Marketing
    Nascar May 2005 - Oct 2005
    Daytona Beach, Florida, Us
    Auto racing sports property that markets, produces, broadcasts and sanctions multi-series stock car events in the US KEY RESPONSIBILITIESBusiness Development Consultation, Concept Development, Market Research, Presentation DevelopmentKEY METRICSConsulted on new business development opportunities in the effort to expand category sponsorships and to secure long-term renewal agreements for property & race teamsProvided sponsorship marketing services and experiential support at-track and in partner marketsContributed to ideation and concept development of an online partner portal for NASCAR sponsors, agencies and suppliers
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  • Ibm
    Sales Specialist - Retail Store Solutions
    Ibm Jan 2004 - Jun 2004
    Armonk, New York, Ny, Us
    Multinational technology and consulting firm that is a leading manufacturer of computer hardware and software offerings, infrastructure, hosting and consulting services. PARTNERSCVS, Ahold USA, A&P, Spartan Stores, Hy-Vee, Inc., BigY, Weis MarketsLed territory sales and consulting efforts for a leading self-checkout technology, support services and marketing at key retailers. Managed and delivered new customized technologies for retail clients that would meet their individual needs and ROI targets.
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  • Ibm
    Business Consultant - Extreme Blue Program
    Ibm Sep 2003 - Dec 2003
    Armonk, New York, Ny, Us
    Led cross functional development team responsible for the implementation for development of strategic portal based applications and go-to-market strategy. Patent filed: Web services based portlet catalog - method for determining a portlet for inclusion in a portal for an industry specific business role.
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  • Ibm
    Senior Global Client Representative
    Ibm May 1999 - Aug 2003
    Armonk, New York, Ny, Us
    PARTNERWalmart Stores, Inc. (Argentina, Brazil, Canada, China, Germany, Japan, Korea, Mexico, United Kingdom, United States)KEY RESPONSIBILITIESAccount Management, Business Development, Exceeding Sales Quota, Problem Resolution, Client Relationship Management, Executive ReportingKEY METRICSManaged the global account and sales management in 9 countries in North & South America, Europe and Asia delivering triple-digital (125%) revenue growth internationallySignificantly improved client satisfaction while managing system conversions for client mergers in the UK and Japan while negotiating, managing and delivering comprehensive $80MM+ retail system conversionsDelivered integrated multi-geography store maintenance services contracted valued at over $70MM across 9 countries
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Berkley Egenes Skills

Integrated Marketing Digital Marketing Marketing Strategy Sponsorship Marketing Digital Strategy Sports Marketing Social Media Marketing Social Media Interactive Marketing Mobile Marketing Relationship Marketing Seo Online Advertising Sem Content Marketing New Media Crm Customer Insight Project Management Concept Development Go To Market Strategy Media Production Google Analytics New Business Generation Telecommunications Consumer Insights Content Development Retail Marketing International Sales International Marketing Digital Media Brand Management Product Marketing Leadership Consumer Marketing Content Distribution Networks Paid Search Strategy Branded Entertainment Brand Development Business Development E Commerce Artificial Intelligence Video Games Business Strategy Management Client Services Presentation Skills Virtual Reality Augmented Reality Esports Influencer Marketing Identifying New Opportunities Lifestyle Marketing Client Relations Creative Problem Solving Advertising Strategy Online Marketing Consumer Goods Marketing Online Branding Organic Growth Strategies Campaign Strategies

Berkley Egenes Education Details

  • University Of Notre Dame - Mendoza College Of Business
    University Of Notre Dame - Mendoza College Of Business
    Consumer Marketing And Sports Business
  • Texas A&M University
    Texas A&M University
    Marketing And International Business

Frequently Asked Questions about Berkley Egenes

What company does Berkley Egenes work for?

Berkley Egenes works for Xsolla

What is Berkley Egenes's role at the current company?

Berkley Egenes's current role is Chief Marketing Officer | Chief Growth Officer at Xsolla | Video Games, Esports, Sports & Entertainment Marketing Leader.

What is Berkley Egenes's email address?

Berkley Egenes's email address is be****@****hoo.com

What is Berkley Egenes's direct phone number?

Berkley Egenes's direct phone number is +194938*****

What schools did Berkley Egenes attend?

Berkley Egenes attended University Of Notre Dame - Mendoza College Of Business, Texas A&m University.

What skills is Berkley Egenes known for?

Berkley Egenes has skills like Integrated Marketing, Digital Marketing, Marketing Strategy, Sponsorship, Marketing, Digital Strategy, Sports Marketing, Social Media Marketing, Social Media, Interactive Marketing, Mobile Marketing, Relationship Marketing.

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