As a Head of RTB, I am responsible for several key areas essential to the success of our team and the satisfaction of our clients and partners.• Team Development: I am responsible for the development of the entire team, sharing knowledge, and organizing training sessions. I ensure that the team is constantly informed about the latest trends and techniques in the field.• Supervision: I provide support to junior colleagues and assist in handling more complex client projects. My goal is to… Show more As a Head of RTB, I am responsible for several key areas essential to the success of our team and the satisfaction of our clients and partners.• Team Development: I am responsible for the development of the entire team, sharing knowledge, and organizing training sessions. I ensure that the team is constantly informed about the latest trends and techniques in the field.• Supervision: I provide support to junior colleagues and assist in handling more complex client projects. My goal is to ensure the high quality and efficiency of the team's work.• Solution Design and Implementation: I design and subsequently implement solutions for various (often non-standard) situations tailored to our clients' needs. My aim is to provide innovative and effective solutions that precisely meet our clients' requirements.• Innovative Approach: I approach campaign planning and tender proposals innovatively. I bring new ideas and strategies that help our clients achieve their goals. Show less

• Programmatic specialist and digital marketing account• Providing workshops and training on RTB, GMP, Adform• External cooperation with clients and digital agencies• Planning online campaigns and strategies• Strategic planning, setting, managing, optimize and reporting on the performance of RTB campaigns• RTB advertising for most of the types of field (electronics, cosmetics, FMCG, news, finance and banking, B2B)• Mentoring & consulting activity• Audit of RTB… Show more • Programmatic specialist and digital marketing account• Providing workshops and training on RTB, GMP, Adform• External cooperation with clients and digital agencies• Planning online campaigns and strategies• Strategic planning, setting, managing, optimize and reporting on the performance of RTB campaigns• RTB advertising for most of the types of field (electronics, cosmetics, FMCG, news, finance and banking, B2B)• Mentoring & consulting activity• Audit of RTB campaigns • Experience with campaign management in most countries on the CEE market Show less

• Senior Programmatic Consultant• GMP Project Manager for Red Media & Publicis Groupe • RTB campaigns for strategic and international clients Nestlé and DeLonghi• Integration of Google Marketing Platform into agency strategy• Daily working in DV360, Campaign Manager, Adform (DSP&DMP), Data Studio, Google Analytics, Google Analytics 360, Teads Ad Manager• Testing news of programmatic of advertising through DV360• Using GMP for RTB, Youtube via DV360, Programmatic… Show more • Senior Programmatic Consultant• GMP Project Manager for Red Media & Publicis Groupe • RTB campaigns for strategic and international clients Nestlé and DeLonghi• Integration of Google Marketing Platform into agency strategy• Daily working in DV360, Campaign Manager, Adform (DSP&DMP), Data Studio, Google Analytics, Google Analytics 360, Teads Ad Manager• Testing news of programmatic of advertising through DV360• Using GMP for RTB, Youtube via DV360, Programmatic Guaranteed and direct buying in Czech and Slovakia market for DeLonghi campaigns • Move and fully integrate more than 12 clients from Adform DSP (or Google Ads) to DV360 during 6 months• Training RTB team members and encourage knowledge sharing and education in GMP & RTB Basic• Planning and implementation strategies across RTB campaigns and Youtube campaigns in DV360• Overall responsibility for setting up processes and goals in GMP• Active use of Adform DMP for RTB campaign strategies• Using Adform DMP through RTB campaigns in DSPs such as DV360 and Adform• Active meaningfull work with available and created audiences from campaigns across RTB campaign for the client• Communication with media houses and publishers• Addressing financial profitability and strategic use of GMP Show less

• Strategic planning, setting, managing, optimise and reporting on the performance of RTB campaigns• Building programmatic strategies for your business and clients across sectors • Working on Youtube and RTB campaigns for the four largest categories of Philips CZ&SK (Oral Healthcare, Lumea, Philips Beauty)• Focus towards set KPIs (New Customers, Revenue, Cost Per Acquisition) and optimising towards • New features implementation (formats, bid strategy, audiences)•… Show more • Strategic planning, setting, managing, optimise and reporting on the performance of RTB campaigns• Building programmatic strategies for your business and clients across sectors • Working on Youtube and RTB campaigns for the four largest categories of Philips CZ&SK (Oral Healthcare, Lumea, Philips Beauty)• Focus towards set KPIs (New Customers, Revenue, Cost Per Acquisition) and optimising towards • New features implementation (formats, bid strategy, audiences)• Everyday work in DSP DV360 and Adform• RTB campaigns for clients: MND, Marks & Spencer, Lindex Show less

• Creating PPC marketing strategy for Czech market• Manage and optimize Ads and Sklik PPC campaigns• Regular optimization of campaigns based on KPI• Suggest text for search campaign• Participate in the preparation and implementation of online performance strategies

• Content creation, management and updating of product texts• Creative writing• Collaboration on website content (visual and graphic design of the website)• Copywriting• Support of the marketing department

• Personnel administration, work with HR database and management of personal files of employees• Administration related to recruitment or termination of employment• Work with internal data in the personnel system• Support of the human resources department• Updating the employee database