Inbar Berlad Email & Phone Number

Israel

Petah Tikva Area, Israel

• Managing over 100 employees including team leaders, Data Scientists, statisticians and analysts, delivering analytics and machine learning services to enterprise organization.• Ownership of the largest revenue contributing division of the company, responsible for strategy, business development, performance and KPI's. bringing growth more than 10% each year.• Responsible for leading, developing, and implementing Big Data Solutions and integrating advanced analytics solutions• Initiating and leading implementation of innovative pertinent SW solutions of G-Stat Software for Big Data, Machine Learning and Predictive Analytics.• In depth knowledge of IBM Enterprise Management and marketing automation solutions such as IBM Watson Campaign Automation.• Comprehensive expertise in Tableau - a leading self-service BI solution in the world.

Petah Tikva Area, Israel

Israel

Natanya

• Designing Cellcom's One-to-One marketing strategy to improve retention, increase profitability and develop customer loyalty.• Targeting Campaigns and Maximizing customer revenues by using customer analytics data-mining models and trigger based campaigns (cross/up-sell, next best action, churn prediction, retention offers optimization, LTV segmentation , voice analytics and social networks..) • Managing in-bound and out-bound campaigns from end to end across variety of channels such as: newsletters, SMS, IVR, Telemarketing, CRM, web site, Wap, invoice etc

Natanya

- Develop direct marketing strategies and campaigns for increasing the value of existing customers using various delivery and response channels including direct mail, telemarketing, mobile marketing, email, and web.- Partner and collaborate with internal cross-functional teams to ensure direct marketing efforts support and represent customer segment, product, and brand objectives. - Identify and drive the implementation of best practices including testing methodologies, audits, list selection and procurement, contact frequency, models, segmentation, etc.

Petach Tikva

• Planning marketing activities, press relations, direct mail, and advertising. Organization of seminars, events and exhibitions.• Implemented a CRM system to allow sales, customer support, and marketing to make quick decisions on cross-selling and up selling opportunities to target marketing strategies to competitive positioning tactics.

Mba, Business Management Specializing In Marketing

Bachelors Degree, Business Administration -Specializing In Information Systems