Berlin Yan Email & Phone Number

Singapore

Singapore

Financial Analytics & Planning, Strategy & FinanceCustomer Analysis and Insights• Develop, generate and analyse portfolio, sales, customer data for Management and Business to execute cross-selling, retention and service opportunities• Work closely with Business by providing data-driven insights to identify gaps and opportunities• Partner Business in developing business strategies and directions• Provide customer product holding metrics as KPI targets and tracking for Business and ManagementCampaign Management • Oversee and manage the database marketing campaigns for the Bank which involve data-mining to campaign execution process. • Provide post campaign analyses and data insights for Business to drive campaign effectivenessProject Management Support• Coordinate and manage a variety of cross-functional projects under the direction of Department Head/ Division Head• Work closely with External consultants on strategic transformation projects and coordinate internally with key stakeholders to manage project progress and timeline• Work with Head Office(HO) to ensure alignment with the overall strategic vision• Support organisational change initiatives and the implementation in HO and CountrySecretariat Support• Provide secretariat support to Singapore Management Committee, managing secretarial works including preparation of meeting resolutions, documents, meetings minutes and announcements for the entities under Maybank Singapore• Liaise with external/internal auditors, regulators and internal stakeholders to ensure that all statutory records are kept updated and provided on a timely basisON SECONDMENT (2009 – 2010)Lehman Brothers Minibond Crisis• Customer Management ExperienceBUSINESS ANALYST (2007 - 2008)Markets & Business Analysis, Corporate OfficeBUSINESS ANALYST (2004 - 2007)Retail Marketing Management, Markets & Business Analysis, Retail Financial Services

Bachelor Of Business, Business, Management, Marketing (Double Degree)

Education record