Berlin P. Lopez's Location
Las Vegas, Nevada, United States, United States
Berlin P. Lopez's Contact Details
Berlin P. Lopez work email
- Valid
- Valid
Berlin P. Lopez personal email
n/a
About Berlin P. Lopez
Recognized 2019 30 under 30 Emerging Leader by California Travel Association Former marketing professional with experience working in non-profit destination marketing for leisure and corporate groups.Now working as an Analyst for Mindgruve, a global marketing agency.
Berlin P. Lopez's Current Company Details
Self-Employed
UGC Social Media Manager
Las Vegas, NV, US
Berlin P. Lopez Work Experience Details
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Ugc Social Media ManagerSelf-EmployedLas Vegas, Nv, Us
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Ugc Social Media Manager & Content Creator | Vibrant Lifestyle ContentBerlin Like The City Jan 2020 - PresentAs a UGC Social Media Manager, I create vibrant lifestyle content in food, fashion, and travel. I manage brand contracts, craft content that aligns with brand guidelines, and analyze performance to deliver impactful results. My work blends creativity with strategy, driving brand visibility and engagement through authentic and engaging storytelling. It has been featured in advertisements for businesses across multiple industries including technology, politics, and fashion.
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AnalystMindgruve Jul 2022 - May 2023San Diego, California, UsAs an Analyst, I created and maintained client-facing and internal dashboards using Google Data Studio and Tableau. I prepared weekly, monthly, and quarterly reports, responded to ad hoc requests, and provided actionable data-driven insights. I measured the impact of marketing campaigns, cleaned data with Tableau Prep, and presented insights during client meetings, addressing questions effectively. Additionally, I set up Google UA accounts and migrated old GA accounts to UA, ensuring a smooth transition and optimized data tracking. -
Content Marketing CoordinatorFreedom Forever Jan 2021 - Jun 2021Temecula, California, UsI collaborated with the marketing team to develop customer-facing campaigns. I managed and authored content for our Freedom Forever blog. Topics included company news and branch openings, solar news, and how solar works. I helped implement marketing best practices within the renewable energy industry. Duties included the following:• Authored strategic copy on company news and renewable energy topics to improve PR efforts• Identified opportunities for content development based on data and analytics• Worked with legal team to limit liability of marketing campaigns and website • Project manager for customer-facing campaigns, keeping team members accountable for deadlines• Researched and recommended technology and software that best fits company needs• Executed quality assurance, review and approve email and website content -
Marketing ManagerVisit Temecula Valley Jul 2018 - Apr 2020Temecula, California, UsI managed the development and implementation of on-going and seasonal marketing programs that target both leisure and group meeting audiences. I developed partnerships with local, regional, and state partners to enhance marketing strategy in leisure and corporate travel markets. Duties included the following:•Expanded lodging promotions to increase awareness according to seasonality •Oversaw seasonal promotional campaigns for leisure markets•Developed new incentive programs for meeting group markets•Collaborated with marketing team on brand development and collateral creation •Managed monthly reporting on sales and marketing efforts to include economic impact•Developed and fostered relationships with lodging partners, tourism leaders, and organizations•Collaborated with marketing and sales teams to develop a targeted sales strategy -
Communications CoordinatorVisit Slo Cal Jan 2018 - Jul 2018San Luis Obispo, California, UsI worked directly with VP of Marketing and our domestic and international public relations agencies to implement proactive communications strategy. I managed public relations reporting and managed media visits. Duties included the following:•Oversaw 34 media visits to increase destination exposure•Advanced the new “#SOSLOCAL” local brand ambassador marketing strategy•Coordinated digital media requests from local, domestic, and international publications•Collaborated with domestic and international public relations (PR) agencies on media strategy•Created media alert templates used for external partner communications•Managed Digital Asset Management (DAM) and advise media on access and use of images•Serve as point-person to compile PR and communications data and details for monthly, quarterly, and annual reports•Tracked PR results and information in customer relationship management (CRM) system -
Information SpecialistSan Luis Obispo Chamber Of Commerce Sep 2017 - Jul 2018San Luis Obispo, Ca, UsAs the primary greeter, I served as a representative for San Luis Obispo and its surrounding communities, and engaged with 100-200 daily visitors and 1,000+ Chamber members. I connected visitors to multiple experiences that help showcase what San Luis Obispo has to offer. Additionally, I coordinated communications with key partners, and members of the Tourism Business Improvement District. -
Tourism InternCity Of San Luis Obispo Oct 2017 - Dec 2017San Luis Obispo, Ca, UsI provided administrative support to the Tourism Manager, coordinated communications with members and partners, and compiled information for tourism development projects. Duties included the following:• Marketing research and implementation• Development of promotional strategies for programs and events• Coordinating communications with members and partners• Organization support of trade and media requests and familiarization tours• Community and constituent engagement -
Marketing And Pr InternVisit Temecula Valley Jun 2017 - Sep 2017Temecula, California, UsI worked closely with the Director of Marketing and Director of Public Relations to develop promotional strategies, such as brand activations and marketing campaigns. I coordinated communications with members, partners, and the TBID to solicit participation in marketing and promotional campaigns. Additionally, I was tasked with gathering data from Media Familiarization trips, Membership, and other departments to update our customer relationship management (CRM) system. I Strengthened the content on our website through the content management system (CMS) to improve tracking, increase traffic, improve user experience, and reduce bounce rate.
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Peer LeaderCalifornia Polytechnic State University-San Luis Obispo Oct 2015 - Jun 2016San Luis Obispo, Ca, UsI acted as a representative for the Center for Leadership and the Dean of Students office at events and mixers. I operated the center's social media accounts (Twitter, Hootsuite, Facebook, and Instagram), and participated in marketing initiatives. I led and faciliated Leadership Workshops for students from various backgrounds, and planned large-sclae events for the campus community. The center had a staff expansion, and I participated in the recruitment and interviewed sixteen new Peer Leader candidates for the upcoming school year. -
Food/Catering LeadCal Poly Gender Equity Center Sep 2015 - Mar 2016I managed a $1,500 budget to provide catering and food services for Cal Poly’s OWN event. I contacted and negotiated with vendors to ensure goals and expectations were met. Additionally, I helped market the first-time production to over 600 attendees, double the expected attendance. On the day of the event, I served as the main contact for setup and delivery; I also led a group of ten volunteers to help with food setup and overall event success.
Berlin P. Lopez Skills
Social Media
Marketing
Event Management
Leadership
Teamwork
Team Building
Team Leadership
Event Planning
Project Management
Microsoft Office
Customer Service
Adobe Photoshop
Microsoft Word
Adobe Illustrator
Microsoft Excel
Microsoft Powerpoint
Prezi
Berlin P. Lopez Education Details
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Northeastern UniversityGlobal Studies And International Relations -
California Polytechnic State University-San Luis ObispoAnd Tourism Administration
Frequently Asked Questions about Berlin P. Lopez
What company does Berlin P. Lopez work for?
Berlin P. Lopez works for Self-Employed
What is Berlin P. Lopez's role at the current company?
Berlin P. Lopez's current role is UGC Social Media Manager.
What is Berlin P. Lopez's email address?
Berlin P. Lopez's email address is be****@****ley.com
What schools did Berlin P. Lopez attend?
Berlin P. Lopez attended Northeastern University, California Polytechnic State University-San Luis Obispo.
What skills is Berlin P. Lopez known for?
Berlin P. Lopez has skills like Social Media, Marketing, Event Management, Leadership, Teamwork, Team Building, Team Leadership, Event Planning, Project Management, Microsoft Office, Customer Service, Adobe Photoshop.
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