Experienced executive with over 20 years of strategic and operational management, specializing in sales and marketing within leading IT, consulting, and fintech sectors. Proven track record of driving business growth, expanding into new markets, and achieving substantial revenue increases, including a x5 growth in sales volume. Skilled in business development, strategic planning, and team leadership, with a talent for optimizing processes and fostering high-performing teams. Passionate about finding innovative solutions and maximizing profitability while inspiring teams to surpass goals and achieve success.
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Company ExecutiveGomining Feb 2022 - Present -
Chief Executive OfficerHse Consulting Company Feb 2020 - Jun 2022• Developed a business and sales strategy for b2b / b2g market, set up sales department and transformed operations, increased revenue in 3 times and raised the profitability• Conducted negotiations with C-level executives of large enterprises with a turnover $10bln/year; built trusted long-term relationships with partners• Managed financial activities: created and monitored the company's budget execution (P&L, Cash Flow), development and implemented of internal policies and regulations, optimized costs, managed financial risks • Developed a product portfolio: 5 new types of consulting services for key market players, 2 types of SaaS products• Implemented a project management office for products delivery, which raised overall effectiveness by 20%, increased number of projects in 3 times, efficiency of resource allocation by 30%• Coached and mentored team 200+, conducted team strategic session. created individual development plans, OKR enabling to raise team motivation and responsibility
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Business Development DirectorDeloitte Nov 2016 - Feb 2020• Increased sales of consulting services and digital products in 3 times within 1 year • Created portfolio of digital product and services enabled by Big Data analytics for banking, retail, manufacturing industry• Negotiated with the top management of large enterprises, signed deals and implemented 10+ successful projects with clients• Managed projects: developed roadmaps, cost calculation, resource planning, change, quality and risk management, tracking key metrics: project KPIs, profitability, deadlines • Created and managed a team of 35 people: project managers, consultants, analysts, implemented OKR• Developed and implemented business processes of operational management (P&L, business unit-economics), raised project profitability by 20%• Delivered presentation and master classes in 50+ professional workshops and industry events -
Director Of Business DevelopmentMacquarie Group Feb 2015 - Nov 2016Sydney, Australia• Developed and implemented a business development and capital raising strategy within APAC region with key clients in the region from $150 million/year• Signed agreements for strategic projects execution with the major market players: European Bank for Reconstruction and Development, Bank of America, Commonwealth bank, which allowed to increase project financing by 180% per year• Within 8 months developed and implemented a strategy for expansion of product portfolio, which allowed us to increase revenue by 25% per year• Organized and hosted 10 conferences for key partners in the region• Optimized and implemented business processes for contracts execution which reduced labor costs by 10% per year -
Director Of Business DevelopmentOnetwotrip Nov 2012 - Dec 2014• Developed a business development and sales strategy for 2 years for Europe, USA markets• Within 1-year negotiated with large e-comm, FMCG, travel companies and signed 100+ agreements including Barclay (UK), Chase (USA), Visa, MasterCard that allowed to increase revenue by 3 times $120 million, which allowed to expand market share to 60% of local market• Launched 10 new e-comm services, organized and managed service certification by international organizations FirstData, Chase Paymentech• Delivered presentation and master classes in 20+ international e-commerce exhibitions and conferences in USA, Germany, UK, France• Developed a cross partner scheme and signed agreements with 15 partners, which allowed to increase sales of services by 20% per year• Developed business plan, which allowed to attract investment $15+mln -
Director Of Business DevelopmentSberbank-Technology Jan 2010 - Nov 2012• Developed sales & marketing strategy, negotiated 100+ deals, and reached profit of $5mln during the 1st year• Developed a product portfolio of 4 digital products for the banking industry, created P&L, the business indicators for the project• Created from scratch a sales and support team and managed a team of 35 people, managed the hiring process and conducted interviewsNew high tech start-up project: launched sales and marketing operations from scratch for innovative product:- developed a sales and marketing strategy in Europe, Asia (South Korea, Taiwan, Singapore, Hong Kong)- negotiated with 100+ key clients and during 6 months signed contracts for $6 million- created and managed a distribution network, which allowed to increase sales by 35% per year- raised $2 million investments for the development of a new product -
Product ManagerKaspersky Lab Jan 2008 - Jan 2010• Implemented a product strategy for IT security solutions, which allowed to increase sales in the European market by $25M per year• Developed and executed a product strategy within European market, which allowed to increase sales by 1.5 times a year:• Optimized processes of testing IT products, which reduced product launch time by 15% and customer support calls by 25% per year
Frequently Asked Questions about Elena Berliz
What company does Elena Berliz work for?
Elena Berliz works for Gomining
What is Elena Berliz's role at the current company?
Elena Berliz's current role is Strategic Growth Leader.
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