-Develop and implement paid media strategies across various platforms (e.g. Google Ads, Meta.) to achieve specific marketing objectives and KPIs- Design and execute conversion focused campaigns across Google's diverse advertising platforms, optimising bids, ad creatives, and targeting strategies.- Manages accounts from E-commerce, lead generation verticals and run campaigns on Google (PMax, Shopping, Search, Display & YouTube), Meta Ads (conversions, catalogue sales, advantage shopping) and Klaviyo (Email campaigns and flows).- Utilise Meta Ads Manager to run conversion-focused campaigns, including dynamic product ads, catalog sales campaigns and advantage+ shopping campaigns.- Set up campaigns from strategy down to implementation of tracking codes (ie pixel, conversion, remarketing, 3rd party call tracking) via Google Tag Manager.-Manage budgets and allocate resources effectively to drive results and maximise ROI-Conduct market research and analyse data to inform decision-making and optimisation efforts-Continuously monitor, analyse and report on campaign performance to ensure they are meeting targets and making data-driven decisions-Collaborate with cross-functional teams (e.g. creative, content, analytics, etc.) to ensure cohesive and effective campaigns- use of Zapier > Klaviyo for seamless lead flow.- Creating and maintaining positive, long-term relationships with clients to build trust.- Acting as a point of contact for clients to address any digital management queries or concerns.- Writing reports on digital advertising campaign performance on a monthly or weekly basis.- Analyse and churn data out of GA4, platforms (Google ads / Meta) and e-commerce platform such as Shopify.

- Led high-funnel marketing strategies and performance across all digital marketing programs, including paid channels, for hotels located in APAC and ANZ. - Managed monthly advertising budgets between $30k and $120k and optimized paid media campaigns through Google PPC, LinkedIn, Facebook/Instagram, hotel metasearch, and paid media (TripAdvisor, Google Display, Sojern etc). - Assessed existing paid advertising initiatives for areas of improvement, and developed a paid ad strategy for all channels. - Managed marketing budgets and maximize the return on investment (ROI).

o Strategic planning and management of PPC and Online Media Campaigns for hotel properties.o Conducts online keyword research to develop campaign strategies and proposals.o Analyzes campaign performance data to optimize and improve performance.o Consults directly with client as the subject matter expert for Search Engine Marketing.o Run and analyze performance reports via Google Analytics and Data Studio.

- Led search and paid social campaigns for top tier clients with an annual budget of 200,000 to 300,000. - Responsible for drafting, creating digital media plans and implementing paid media strategy. - Collaborate with the media planners to execute seamless and result driven campaign.- Manages 70 campaigns for several markets within Asia Pacific including Australia and New Zealand.- Optimize campaigns and monitor performance focusing on the campaign's goal KPI - CPC, CPL, ROI, Revenue and more.- Regular meeting the client and present campaign performance and optimization goal and strategies.- Develop presentation deck for the monthly performance global meeting and participate in our thought leadership meeting wherein we share updates and campaign wins.- Utilizing DoubleClick for search and come up with search strategies that can be applied to improve performance.- Run A/B test / experiment for the campaign to identify the efficient and effective strategy.- Participates in quarterly and annual media strategy meeting with the Marketing Directors.

- Execution of PPC management in different platforms/channels (Google Adwords, Yahoo Bing, Facebook Advertising) for our clients (APAC region accounts). - Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.- Develops keyword lists and selects landing pages, then submitting for client approval.- Implement keyword management and bidding strategy utilizing Marin, Google Adwords, and DoubleClick Search.- Monitor, revise and optimize campaign ads, keywords, sitelinks as necessary. - Perform Ad hoc duties as assigned.- Evaluate campaign progress based on the KPI/goal and provide insight to recommend iterative improvements.

Developing Google Adwords campaign strategies for small- to medium-sized businesses who are new to running Google Adwords (at that time - before it became Google Ads). Set up the campaigns from in depth research and analysis of keywords (CPC, Impressions), writing ad copies, extensions to implementing it live.Day to day monitoring and optimisations of the account to achieve campaign goal and objective.