• Responsible for overall visual aspects of brand communication materials both online and offline from conceptualization, development and implementation of guidelines and branding deliverables with strategic design thinking.

• Identify the client’s short and long-term business goals in order to provide tailored solutions of their needs.• Responsible for overall visual aspects of brand communication materials both online and offline from conceptualization, development and implementation of guidelines and branding deliverables with strategic design thinking.• Manage the strategy implementation through conducting evaluation reports.• Manage risks and strategically plan for mitigation• Supervise and manage the design work of everyone in the team to ensure quality and accuracy.

Responsible to meet the design objectives of our client and creative director. Working along with the senior designers to manage the design layout of corporate collaterals and graphics creation.

Assist the team with art direction and execution in a wide range of illustration styles and visual imaging, proficiency in digital painting and vector illustrations. Constructed ideas and concepts for designing brand identities and guidelines based on mood boards with creative and strategic thinking. Collaborated with the creative team of the creative supervisor, junior art director, account manager, web designer, and motion designer to organize and develop large-scale projects.

Managed the development of creative graphics solutions through visual communication in illustrations and layout designs. In a role to design the implementation of a visual interface for the company's in-house marketing campaign using social media platforms, such as Facebook, Instagram, and blog post to engage broader audiences. Designed logos, infographics, editorial publications, social media campaigns, event collaterals, and online advertisements based on client marketing objectives and communication needs. Managed significant clients account such as Liz Arden, and Singapore based company, government bodies, associations, such as Changi, Liz Arden, SMU, THK, SHHK, and Grassroot Organisation (GROs) & People's Association (PA).

Collaboration work with Banyan Tree Hostels & Resorts creating a brochure representing their milestone of services and association with 50 nationalities.

Project collaboration with the artist, Deborah McKellar. Trained in manual printing skill, such as silkscreen and block printing and implemented on canvas or other fabric materials. Experienced in creating prints of merchandise for home needs.

Independently managed editorial works for branding projects. Developed editorial works for commercial event promotions. Assisted and provided Illustrations series for commercial event purposes.

Designing Editorial Works for event commercial promotions. Responsible to create illustration series for 'The Brat' cafe.