Bernadett Dalary Email and Phone Number

- Created comprehensive Tone of Voice documents and effective social media strategy documents to amplify brand identity and engage the target audience.- Managed on-site interactive engagement content, fostering a sense of community and encouraging user interaction.- Developed a highly successful content strategy from scratch for a brand-new blog, aligning it with marketing objectives and audience interests.- Implemented SEO optimization techniques, with focus on improving organic search rankings and driving relevant traffic to the website.- Collaborated closely with SEO consultants, meeting all requirements for content optimization and enhancing overall website performance.- Crafted and executed captivating social media strategies resulting in increased brand awareness, engagement, and audience growth.- Produced engaging and shareable social media posts aligned with the brand's messaging and marketing campaigns.- Ensured all CRM, VIP, and other content adhered to the established tone of voice, editing and crafting materials for maximum impact.- Assisted the UX team to guarantee user-friendly and accessible content elements that aligned with the overall content strategy.

- Managing a team of 6 content editors across various markets in Europe, Canada, NZ and USA- Help motivate, plan and execute content and business strategies- Carry out quality assurance exercises to ensure all deliverables are on-brand and reflects each brief correctly- Creating engaging content- Supervise projects and provide constructive feedback to various stakeholders- Evaluate and manage production resources to enhance high productivity and allocations- Coordinate and execute content requests for B2B client stakeholders- Use our data to come up with fresh and creative content ideas- Analyse results and ensure KPI’s are achieved- Pro-actively carry out competitor research and industry analysis- Carry out content audits to make sure our content is relevant, compliant and up to date

- Working on the CasinoFever website, including updating all existing content, creating a content strategy, managing freelance writers, editing, and publishing on the website- 45% increase in MoM traffic from August to February- Average search position improved by 27% in 6 months- Website hit ATH GWR in the last 6 months

As part of the SEO team (later in the Social, Content and SEO team) launched and managed the BetVictor blog to support SEO. This included finding an agency to develop the blog, building a content strategy and managing in-house content, freelancers, influencers and other partnerships. Developing and running BetVictor's content distribution and amplification strategy across Twitter, Facebook and Instagram. Managing exciting content campaigns to increase BetVictor's visibility in the media and earn links for SEO. See some cool examples below!

Part of the Digital Acquisition Marketing team and primarily responsible for bridging the gap between Social Media, CRM, SEO and Media Buying. - Identifying outreach and acquisition opportunities within social media- Aligning social strategies and bridging the gap between our CRM Social Media, Media Buy and SEO teams- Ensuring consistent presence across social communication channels in the Acquisition team according to the campaign communication strategy- Delivery of Social Media campaigns across: video amplification, social seeding and influencers campaigns as well as any new acquisition activity channels in Social Media- Evaluating, proposing and implementing most suitable Social partners and platforms (with accountability for tracking)- Assisting and supporting Social Media acquisition with proposing new tests and approaches in line with the latest trends- Identifying accurate KPIs to measure Social performance and overall goals for Social strategies within the Acquisition team- Sharing best practices, knowledge, experience, results & test findings

My responsibilities include:• Working with the content team, to ensure that the content is in line with the best practices to support the social media advertising strategy to achieve the engagement, growth and acquisition KPI's and stay in line with the Unibet brand values• Ensuring that all content is distributed and amplified across all social channels (Instagram, Twitter, Facebook, YouTube) and when possible it is adapted to multiple markets• Creating and optimising Facebook, Twitter, YouTube and Instagram advertising (social advertising, DR campaigns and app install campaigns) • Managing acquisition and social advertising budgets and optimising spend based on the targets and KPI’s• Monitoring social performance across multiple markets and optimising the social activity to reach the targets in engagement rates, growth, SoV and Reach• Liaising with agencies on developing a complete strategy for social media advertising on Facebook, Twitter and Instagram and to adapt the strategy for multiple locations, languages and brands (Unibet, Maria Casino, Stan James)• Working with multiple markets to develop the best strategy for their local needs and localise the global strategy• Working with other internal teams to ensure all designs for landing pages, images, videos and advertising copies are in line with our strategy• Writing advertising copies to the UK and AU market• Compiling top line reports to keep the local teams updated on the progress of the ACQ campaigns• Regularly working with Facebook, Twitter and Google, which enables us to get direct feedback and always use the best advertising practices.• Advising the CRM department on how to implement social media advertising into customer activation, reactivation and retention• Engaging in dialogues with different parts of the business and answering questions about Social Media and the work of the department• working with the SEO team on campaigns to maximise their efforts with social outreach

Managing content on the website, email and SMS marketing campaigns to ensure the increased lifetime value of existing customer base.Adapting the centralized CRM plans for Hungary to help grow customer lifetime value Implementing segmented campaigns across Sportsbook, Casino, Poker and BingoAnalysing and monitoring the local market: competition, customer insight and trendsCo-ordinating outbound marketing activity by liaising with product teams, briefing data, copy and graphics requirements, setting up related bonuses and testing customer response mechanisms through the CRM interfaceManaging the Unibet sports betting blog and Facebook account. Content management, Facebook advertisement and acquisition through Facebook

Covering local sport, political and cultural events, writing requested articles, interviews and coming up with new ideas, editing the youth pages in the newspaper. As it was a small newspaper the job also included proofreading and photo editing.

office administration, tendering operation, mentoring volunteers, event organising

office administration in Excel and company system, card service phone line assitant and help support, telesales.