Lead the Innovation & Renovation strategy for Kellogg Europe for the Balance & Health portfolio of brands including Special K, All-Bran, Cornflakes, Rice Krispies and newly launched W.K. Kellogg. Responsible for creating a 5 year pipeline of validated ideas in identified growth areas leveraging consumer insights to create winning concepts, food, packaging and go to market strategies. Stakeholder management to ensure strategies and growth from innovation approved by global team and Country GMs.

Brand steward for the Digestive wellness Brands (All-Bran, Bran flakes & Fruit and Fibre) for Europe leading the brand equity and vision. Creating and executing a 3 year strategic growth plan for core markets across Europe in close collaboration with the regions and cross functional partners to ensure insights driven plans connected with consumers.

Partnered with the General Manager in agreeing the direction of the commercial growth strategy and plans for the Irish cereal and snacks business (Wholesome and Savoury). Led a high performing marketing department to define and execute quality Marketing strategies and plans across the portfolio including marketing communication, media planning, sponsorships, consumer promotions, digital marketing and PR with responsibility for a budget of $15M. Led the annual planning cycle, worked closely with… Show more Partnered with the General Manager in agreeing the direction of the commercial growth strategy and plans for the Irish cereal and snacks business (Wholesome and Savoury). Led a high performing marketing department to define and execute quality Marketing strategies and plans across the portfolio including marketing communication, media planning, sponsorships, consumer promotions, digital marketing and PR with responsibility for a budget of $15M. Led the annual planning cycle, worked closely with the sales team to develop local pricing and promotions recommendations, develop shopper insights and implement the category vison. Show less

Partnered with the General Manager in the overall development of the commercial growth strategy and direction of the business units. Led the development of all regions marketing strategies and plans and sought buy in from distributors and Joint Venture partners. Managed and developed each regions marketing team and insight & planning resource. Responsible for Agency (advertising, media, promotions, PR) partnerships and effectiveness.