Bernadette Haight Email & Phone Number

Fully responsible to design and develop training programs for all business channels. Decreased employee turnover by 80%Supported consceutive marketing campaigns to promote new product lines and develop sales measurement tools to monitor results. Redesigned customer loyalty program which resulted in a 62% increase in customer loyalty scores and increased cross sold products 30% in a 6 month period.

Led Northern California team of four delivering all sales, service, product, policy, systems, and new hire orientations training Full responsibility for research, design, and deployment of all sales, product, and policy training programs Collaborated with management teams in establishing business practices for over 60 Retail Mortgage Consultants. Substantially improved productivity and directly impacted increase in loan volume production. Developed new marketing strategies and new business development plans. Increased market share by 12% Supported national conversion and integration training projects during World Savings and Wachovia merger. Facilitated sessions nationally.

Successfully opened two Bay Area offices for new retail lending division. Fully responsible for the recruitment, hiring and development of sales force and support departments. Developed Innovative Sales Plan which initiated 40M in loan production within a six month period in 2006 Pioneered program to share sales best practices with retail sales forces that was adopted nationally. Credited for multiple successful public relation campaigns in the local communities

Managed Northern California Community Loan with four District Loan Origination Management team leaders Led Sales Management team ranked as # 2 in Nation for top performing District Managers. Consistently exceeded loan sales volume plan for four consecutive years. Delivered 151% of loan production sales plan.Pioneered the Retail Bank Partnership sales and product development program. Program was subsequently adapted nationally.