- Planning and executing cold calling campaigns to promote products or services and generate leads.- Managing calls from existing and potential customers, addressing inquiries, and providing solutions.- Training teams on effective sales techniques, objection handling, and closing deals over the phone.- Identifying potential customers from a call list, qualifying leads, and nurturing them through follow-ups.- Crafting effective telemarketing scripts and continuously refining them to improve engagement and success rates.- Using Customer Relationship Management (CRM) systems to track calls, interactions, and customer data.- Tracking key performance indicators (KPIs) such as call volume, conversion rates, and agent productivity to optimize campaigns.- Recruiting, onboarding, and training telemarketing agents to enhance their communication and sales skills.- Ensuring that telemarketing activities meet regulatory standards (e.g., Do Not Call (DNC) lists) and company policies.- Analyzing customer data to segment audiences for more personalized and relevant outreach.- Training agents on techniques to cross-sell related products or upsell premium services during calls.- Managing outsourced telemarketing services and collaborating with external vendors to scale operations.

- Led the development of a comprehensive strategic business plan, focusing on market positioning, growth strategies, and key performance targets, alongside a 12-month cash flow forecast.- Spearheaded a cultural shift toward high performance, motivating and managing the workforce to meet ambitious growth objectives.- Played a key role in driving profitability, targeting a 25% profit margin on a monthly turnover of S$1.8M across centers at Hill Street, Raffles Town Club, Royal Brothers, and Roxy Square.- Planned the expansion of Body Contours through a licensing program, positioning the brand for international growth.- Cultivated talent and ensured staff development aligned with strategic business goals.- Worked closely with the Group CEO and Deputy CEO to meet and exceed performance targets.- Led ad hoc projects, contributing to the broader success of the group.

- Spearheaded PR, branding, and business communication strategies across the Asia Pacific, ensuring alignment with regional marketing activities and business objectives.- Developed and implemented standard operating procedures and workflow processes for communications and project management.- Formulated regional marketing strategies, collaborating with in-country teams to create and execute tailored marketing plans.- Acted as the custodian of Tegma’s branding guidelines, ensuring consistency across the APAC region.Identified market opportunities, driving cross-selling initiatives within the OMG Group, and explored new product acquisitions.- Managed relationships with advertising agencies, media outlets, and product principals to enhance brand visibility.- Reported directly to the Regional Managing Director.

- Led the rebranding efforts, transforming Select Catering into Select Group Limited and securing its listing on SGX.- Managed an annual A&P budget of S$200,000, developing innovative marketing strategies that elevated brand awareness across multiple outlets.- Established strong media relationships, securing consistent coverage and enhancing brand visibility through strategic partnerships and promotions.- Drove successful marketing campaigns for multiple brands, including Lerk Thai and Stamford Catering, expanding market share and customer loyalty.

- Managed a team of 13 across A&P, customer service, and project management, driving corporate branding and marketing initiatives.- Oversaw a S$5 million A&P budget, executing island-wide campaigns for Yun Nam Hair Care, London Weight Management, and New York Skin Solutions.- Expanded retail footprint, securing prime retail locations and achieving significant brand awareness through media collaborations.- Delivered exceptional business growth, opening six new outlets within 12 months and exceeding monthly sales targets.

- Led the branding and PR efforts for St. Gregory Spa, Si Chuan Dou Hua, and Tian Fu Teahouse, overseeing media relations and marketing strategies.- Crafted media strategies, press releases, and promotional materials, securing positive media coverage in leading outlets such as Business Times, CNA, and Straits Times.- Drove rebranding campaigns for Tian Fu Teahouse, positioning it for greater market success.- Collaborated with external partners on promotional campaigns, while managing marketing budgets and cross-company partnerships.- Reported to the COO and played a key role in business development and brand management initiatives.

- Managed sales and marketing for three leading European beauty brands, driving a 50% increase in turnover through effective marketing strategies.- Launched successful product campaigns and brand awareness initiatives, securing full participation from beauty professionals and end-users.- Expanded the company’s market presence by building strong relationships with media and external partners, resulting in significant market share growth.