Led the rapid change management transition from a 20+ year legacy loyalty scoring platform to a new customer experience platform within an 8-month timeframe. Managed logistics and presenters and developed training materials for over 100 webinars and Q&A sessions, ensuring a smooth and successful rollout across the organization.Managed vendor relationships to build an efficient ticketing and support system, streamlining user inquiries with knowledge articles and service-level agreements (SLAs). Collected and analyzed customer feedback from 10 channels—including customer feedback sessions, always-on surveys, and pulse surveys—to help the team make informed business enhancement decisions.Collaborated seamlessly and effectively with global teams, fostering alignment across departments and making a significant global impact. Managed communications with internal and external stakeholders, including C-level executives and partners, to ensure clear and consistent product messaging. Developed and delivered training materials—including videos, webinars, and job aids—to facilitate effective learning and adoption of the new platform.

Recruited to stand up customer marketing function, develop a content strategy to drive engagement across the customer life cycle, support Customer Success, and manage the product release and enhancement communications to clients.- Work closely with the Customer Success team to develop content and training aids to help drive customer adoption- Implement recurring webinar series segmented by customer type to educate and train customers on product usage and best practices- Conduct voice of customer research and in-the-field interviews to gather critical inputs to help improve customer onboarding and adoption- Monitor and track key engagement statistics used to help improve customer onboarding and user adoption- Oversaw the development and execution of the company's most extensive customer engagement campaign garnering open rates of 70% across e-mail communication and online training participation rates of 50%

Managing B2B customer retention programs, including:- Develop and implement customer onboarding and engagement programs across the customer journey.- Development and ongoing production of the voice of customer content - webinars, customer testimonials, video content, incentive programs, and email communications.

Top marketer, charged to drive growth, build the brand, engage members and tell the company's story. Developed and implemented go-to-market strategy, product positioning, and messaging. Designed sales enablement tools for products and services. Created engaging experience for customers including the launch of a successful suite of mobile Apps and other products. Managed budget and oversaw E-commerce performance, SEM/PPC/SEO, social media, email marketing, customer loyalty, and digital advertising. Integrated direct mail, videos, events, and television spots.

Provide strategic direction and marketing development support for clients including:Neustar, McLean, VA Product Marketing Consultant B2B cloud-based IT and Marketing solutions.Focused on providing sales enablement strategy and support, product positioning, messaging, and the development of key marketing and sales assets (webinars, product collateral, case studies, site content, email marketing, white papers, blogs, and solution sheets) for B2B cloud-based IT and Marketing solutions.Provided sales enablement strategy, product positioning, messaging, and content development of key marketing and sales assets: - Webinars, product collateral, case studies & email marketing. - Thought Leadership content, blogs, and solution sheets.AARP, Washington D.C. Metro Area Digital Marketing ConsultingMaximized online ad revenue by strategically creating and forecasting advertising plans and actively optimizing ad placements to support the AARP Digital Sales Team.

Led product positioning, integrated strategy and management for Travelocity Canada business. Developed and executed online strategy for delivery of marketing and messaging for Canadian market. Drove revenue, site traffic and expansion into new markets. Successfully managed 5 product lines and cross functional support efforts from IT, Sales, Email and Advertising. Managed strategy development and execution across all promotional channels (TV, Radio, Print, Email and Online). Played a key leadership role in growing revenue over 6 years. Developed compelling online marketing promotions that dramatically improved email open rates, click through rates and increased bookings. Created value add programs, managed site content, product placements and implemented product offerings to support B2B and B2C revenue growth. Developed marketing calendar and budget. Managed customer segmentation and implemented product life cycle programs. Evaluated campaign and site performance using Google Analytics and ComScore. Wrote content for promotional landing pages, email, display ads and consumer marketing promotions. Published monthly internal newsletter. Prepared and presented executive-level performance presentations and led monthly team meetings

Designed and implemented weekly national and regional on-line marketing campaigns to promote product line for top 25 markets. Collaboratively worked with the sales and creative/marketing team to develop strategic marketing direction for the product line. Developed partnership, value-add campaigns, competitive programs and tailored campaigns to capture a broader cross section of consumers designed to achieve forecast goals.