Bernadette Fisk Email & Phone Number

Auckland And Wellington, New Zealand

To define and implement the trade marketing strategy and work collaboratively with the GM-Trade Marketing and commercial teams to deliver relevant and targeted marketing activity across the wider NZME group, with the objective of growing revenue and market share. Proactively develop and implement trade marketing plans for the individual titles/brands and the NZME brand, across all relevant multi-media platforms. Develop creative and innovative marketing activity working closely with internal and external stakeholders, increasing brand profile and helping to drive advertising revenue growth. A focus of this role is to embrace digital tools to engage with the trade audience, particularly the new CRM and DMP systems.Responsibilities New product/brand launchesContent/digital strategies NZME Marketing Events Event management Relationship management NZME branded campaignsEvaluating and updating collateralOverall category decks/major initiatives Social platforms - daily management and strategy - Twitter, Facebook, LinkedIn

Auckland, New Zealand

Assisting in the implementation of the trade marketing strategy for NZME and working collaboratively with the General Manager – Trade Marketing, Brand Managers (Trade) and commercial teams to deliver relevant and targeted marketing activity. Assisting in proactively developing and implementing trade marketing plans for the individual titles/brands and the NZME brand. Developing creative and innovative marketing activity working closely with internal and external stakeholders, increasing brand profile and helping to drive advertising revenue growth. Assisting in the delivery of trade marketing sponsorships and events.Responsibilities: Client newsletter - Content & DeliveryEvaluating and updating collateralSurvey results (radio and print) / one pagers / radio productsAssisting with NZME branded campaignsAssisting with overall category decks / major initiativesDelivery of Weekly Commercial BriefingsSourcing and preparing content for Viva and Bite eDMsPreparing trade content for the weekly eDMsRelationship management - New Zealand Asian Leaders & Restaurant HubExecuting and developing Restaurant Hub marketing campaignsEvents managementNZME Events marketingIdentifying, briefing and releasing regular case studies

Auckland, New Zealand

Auckland, New Zealand

Working in a team Customer service Reaching sales targets Cash Handling

Auckland, New Zealand

Customer service Canapé service Wine serviceDinner service Adapting to different event venues Customer service training eventsWine knowledge training events

Digital Boot Camp Certificate, Digital Marketing

Reports and Insights Content Marketing Social Media Email Marketing Search Engine Marketing Digital Strategy

Bachelor’S Degree, Bachelor Of Commerce (Bsc)/ Bachelor Of Science (Bsc), Marketing/ Psychology

Majored in Marketing (BCom) and Psychology (BSc) 2016 Air New Zealand Service Design Challenge for MKTG 305 2016 MKTG 306 Advertising.

High School

Activities and Societies: 2011 Student Services Committee Member, 2011 Thailand and Cambodia Volunteer Trip (World Challenge), Diocesan.

Education record

Activities and Societies: Private Speech and Drama, Choir, Netball, Violin, Trumpet, Jazz