Bernadette Gutierrez Lang Email & Phone Number

San Antonio, Texas, Us

Sandy Springs, Georgia, Us

Toledo, Ohio, Us

Glasgow, Gb

A regional healthcare company doing business within 6 states with over 2000 employees specializing in post-acute care, Senior Living and Behavioral Health with approximately $240 million in annual revenue.Developed and executed business development strategies while providing leadership and oversight to both the clinical and sales teams. Educated on clinical capabilities, industry changes and specific clinical programs with quality outcomes. Provided additional training for internal and external admissions and sales teams. Developed short and long term goals using marketing plans to accomplish and exceed departmental goals and objectives. Analyzed market data and prepared corporate reports timely. Developed new business opportunities in new and existing markets. Established and monitored results proven relations with physicians, case managers, social workers, C-Suites and Managed Care Organizations. Coordinated and promoted special events and marketing campaigns, advertising and other public relations opportunities in order to build new business relationships. Presented at key meetings, In-Services and public speaking engagements in both acute care settings and in the community. Managed public relations and marketing activities including the evaluation and creation of marketing collateral including print, media, and advertising to meet market standards and to support continued growth and development of programs and new clinical capabilities. In addition, provided fiscal management of departmental budget and quality assurance.

Louisville, Ky, Us

A diversified healthcare organization with over 10,000 employees specializing in post-acute care, hospice and home healthcare services with approximately $6.0 billion in annual revenue.Managed and directed multiple site regional territory of hospice, home health and hospital division for the Eastern Region. Responsible for daily oversight of large diverse team of Admissions Coordinators and Clinical Liaisons. Provided leadership for sales and marketing initiatives, census management, admissions and revenue growth. Worked closely in the field to assist with In-Services and key meetings to educate on clinical capabilities, outcomes and key industry changes while also providing daily presence in the Field. Responsible for the implementation, support, analysis, execution and training of the sales and marketing initiatives throughout the region. Ensured the standardization of sales and marketing practices to achieve vision, mission, value proposition and goals. Provided leadership and support to the internal executive team providing them external information to enable them to meet business objectives, increase market awareness, implement strategies, recommend programs to expand and build in order to facilitate admissions, census and revenue growth. Actively designed, modified and implemented sales and marketing initiatives using effective territory management and HMS data analysis. Participated with corporate leadership on sales forecasts, business plan development and all established opportunistic mechanisms for increasing revenue growth. Responsible for overseeing monthly, quarterly and annual budget in excess of $60 million.

Philadelphia, Pennsylvania, Us

A leading healthcare provider with 1000 employees specializing in skilled nursing, memory care, Senior Living, home healthcare, and hospice services with approximately $10 million in annual revenue. Promoted and motivated sales team and other key staff members in referral and admission development, tracked referral sources and trends for growth opportunities, provided guidance, training and support to sales team, performed networking and outreach initiatives to build referrals and lead generation, ensured proper administration of policies and procedures utilized in the admissions process, established admissions goals, monitored on a daily basis and intervened when necessary to overcome shortfalls. Responsible for identifying and developing physician referral opportunities with new business, maintained a positive relationship with existing accounts. Established and maintained relationships with physicians, and all key clinical personnel in the referring hospitals, clinics, and the community. Also responsible for my own territory and accounts while in charge of growing new business. Procured new patient referrals while establishing, building and maintaining a book of business. Developed a regular call cycle which included cold calling on various key decision makers including physicians, case managers, social workers and clinical coordinators. Lead generation, appointment setting, sales presentations and hunting new accounts within newly targeted territory.

New Providence, New Jersey, Us

A leading healthcare provider with 500 employees specializing in specialty respiratory products, DME and infusion therapy with approximately $10 million in annual revenue. Responsible for maximizing the market potential, sales, and customer service for a large diverse region. Called on physicians, nurses, discharge planners, social workers, and long term care facilities as well as designated clinics. Worked to increase adoption of our products and services and provide a consistent high level of service to the referral sources. Procured new referrals to meet and exceed sales targets, represented and promoted the company to the referral community. Established, built and maintained relationships in designated territory. Developed a regular call cycle with key decision makers as well as strategic cold calling with potential new business. Kept detailed records of all sales activities and customer interaction via CRM and corporate reporting. Provided and executed territory sales plan including strategic and tactical approaches that resulted in successful outcomes.

Denver, Co, Us

A national provider with 2300 employees specializing in specialty home infusion, nursing, DME and pharmacy services with approximately $100 million in annual revenue. Managed the Northeast Regulatory Affairs Division which encompassed all Medicare and Medicaid Compliance issues. Acted as a liaison between operations, sales, and financial services during audits and special projects and contracting with Managed Care Organizations. Was responsible for training all departments on new contracts and special projects with various payers. Also trained sales teams on reimbursement which better prepared them to penetrate the market and drive profitable sales. Worked with managed care agencies to ensure that we could provide services as specified by individual contracts deemed as a special provider network. Also served on the consolidation team as 13 individual offices were transitioned to one.

Small family owned local start-up company with 50 employees specializing in DME and Respiratory Sales and Services with approximately $1 million in annual revenue. Built and led the executive team, developed and maintained the business plan, managed finances, engaged the new team that I recruited, trained, on-boarded and managed on a day to day basis including sales, warehouse, purchasing, contracting. Developed advertising campaigns and was responsible for all Accounts Payable, Accounts Receivable and Payroll. Managed all aspects of the fiscal budget. Solely responsible for becoming JCAHO accredited including the execution, of creating, writing and implementing all policies and procedures under JCAHO.