Bernadette Silva Email & Phone Number

Singapore

• Support the Brand Team in developing and adapting the Group’s brand and sub-brand strategy for our target markets• Collaborate with internal and external teams on regional brand campaign conceptualisation and roll-out• Support internal ‘campaigning’ of external brand-driven initiatives, in partnership with the Internal Communications team• Support management of our Brand Portal ensuring its proper activation and use across the region and across functions• Ensure market-led brand-building campaigns, activations, and/or content concepts from marketing teams adhere to brand guidelines;• Support cross-functional projects and initiatives that will bring our brand strategy to life through experience and touchpoints.

Singapore

• Devised APAC’s marketing strategy to grow brand awareness and demand in APAC• Worked closely with the APAC commercial team to build a sustainable marketing funnel and achieve acquisition and retention targets• Accountable for regional planning and execution of multi-channel GTM activities, campaigns, content, launches, in alignment with key personas’ needs and commercial strategy• Work closely with the global Head of PR & Partnership and the Content team to identify opportunities to raise the profile of the brand regionally and manage relationships and related day-to-day activities on the ground• Support channel partners in APAC with their marketing activities to drive brand awareness and demand in their markets• Regional marketing reporting in collaboration with the group’s Digital Marketing team

Singapore

• Assisting in formulating and implementing marketing campaigns to raise brand awareness and maintain customer satisfaction• Plan and execute customer and press events and webinars, including speaker recruitment in close collaboration with the Head of PR & Partnerships as well as the content team • Regional marketing reporting in collaboration with the group’s Digital Marketing team• Customer engagement and lead acquisition for Southeast Asia

Singapore

• Oversaw onsite operations for flagship APAC event in Hong Kong, Malaysia, Philippines and Thailand• Project manager for syndicated events in Singapore with 300+ attendees• Built and managed partner relationships to deliver high quality events while maximizing profitability• Provided pre-sales support, including producing sales kit and brainstorming ideas to innovate IDC's events• Initiated social media marketing team and managed social media marketing for IDC APAC Events• Implemented new database management system• Managed P&L for all large scale syndicated events

Singapore

• Responsible for delegate recruitment for syndicated events and database management• Marketing support of IDC Conferences in Singapore• Event logistics and management • Sponsor management• Coordination of event collaterals and promotional programs• Pre-sales support to IDC Sales/Business Development team• Post mortem report of Singapore events• In charge of developing marketing plan tailored for delegate acquisition• IDC end-user database management• Sourcing and management of telemarketers and interns

Singapore

• Contributor to the Brandsfever blog. (http://www.brandsfever.com/blog/)• Managed Twitter account daily using HootSuite• Sourced potential clients for Brandsfever• Organized and marketed clearance sales• General administrative duties like scheduling of interviews

Singapore

• Overall office keeping like maintaining office inventory • Coordinated travel arrangements for employees within South East Asia• Responsible for updating invoices

Bachelor Of Social Science, Psychology

Activities and Societies: - SMU Social Science Day 2011 Sub-committee member - SMU Women's Connection Sub-Committee member - President.

Education record

Activities and Societies: - SRJC Touch Rugby Team - SRJC Literature Night Organizing Committee - SRJC Prom 2008 Organizing Committee