Bernard Bousson

Bernard Bousson Email and Phone Number

Product Launch Coach and Trainer Manager (consultant) @ Maserati
Brussels, BE
Bernard Bousson's Location
Brussels Metropolitan Area, Belgium, Belgium
Bernard Bousson's Contact Details

Bernard Bousson work email

Bernard Bousson personal email

n/a
About Bernard Bousson

Trilingual, MBA with 20 years of proven track records in Training & sales coaching for International / National luxury goods Business environment (premium automotive) on both sides: dealers & manufacturers.Solid Management experience of several complex business network environment - handling a network of 25 Flagship store's through 25 territories.• Top Automotive Management Coach & Training Manager• Premium Brand management. Europe, Easter Europe, Africa and Caribbean countries.• Luxury goods and Premium customer experience coach.• Product Management (Solid premium automotive & Luxury goods Experience)• Trainer & Auditor in Sales performance + product knowledge. (Senior Consultant & Coach)• Strong analytical skills, very good communication & presentation skills.• Autonomous teamplayer• Natural leadership with strategic helicopter view and hand's-on approach.• Turnkey projects skills : applied to Automotive (Europe / Africa)• Overseas Business Development (project leader)• Customer conquest via strategic partnerships & Co-Branding• Product & Brand Launch Management• Marketing & communication (including Social Media).• Team Management. Corporate standards

Bernard Bousson's Current Company Details
Maserati

Maserati

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Product Launch Coach and Trainer Manager (consultant)
Brussels, BE
Website:
maserati.com
Employees:
2258
Bernard Bousson Work Experience Details
  • Maserati
    Product Launch Coach And Trainer Manager (Consultant)
    Maserati
    Brussels, Be
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  • Bmw Group
    Retail Performance & Training Strategy Manager West/East Africa (12 Countries)
    Bmw Group Sep 2014 - Present
    Munich, De
    Developing a clear vision of Business Development management through a clear analysis of HR and retail potential I'm here to propose Best practices solutions to initiate growing Business opportunities and elevate people knowledge and expertise in their respective by knowing even better their market's potentials Trining via clear strategy on the potential of each individual's staff members within importer's network/dealerships on the African continent with the clear target to expand BMW, MINI and Rolls-Royce activities.... HR certification through training programs and Sales monitoring ..In the meantime, Training coordination in order to educate BMW and Rolls Royce Customer's facing staff to The perfect Luxury Experience journey. I create and development Training content in order to certifie people on this specific subjects.Video Making in order facilitate Product TrainingLive Presentation worldwide as presenter and Demonstrator Sales development
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  • Bmw Group
    Corporate Sales Trainer (Consultancy) East European Countries / Poland / Bulgaria /Slovenia
    Bmw Group Jan 2017 - Present
    Munich, De
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  • Bmw Group
    Product & Sales Trainer ( Bmw-Mini Ict Certification Delivery)
    Bmw Group Aug 2014 - Present
    Munich, De
    Delivering Trainings to Sales & After sales costumer facing staff in order to improve their sales and communication skills Customer care attitudeand get their hands on BMW ICT certificate (Initial certification Training)
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  • Bmw Group
    Training & Pr Consultant (Product And Plt)
    Bmw Group Jun 2004 - Present
    Munich, De
    BMW-MINI-ROLLS-ROYCE certified TrainerTrain the Trainer consultant
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  • Bmw Group
    Training Manager (Product Presentation Through E-Learning Webinars And Live Video Presentation)
    Bmw Group Jan 2018 - Present
    Munich, De
    Live Steam Video Production (Product presentation as presenter in Live studio)Product training on BMW model rangeInternational Trainer conference organized in Como, Italy as Main Speaker3 series G20-Z4-X7-X3-X4-X5-M850I X-DriveDestination countries : AU-HU-BG-RO-CZ-SL-SK
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  • Bmw Group
    General Management Training (Consultancy - Moderator)
    Bmw Group Jan 2017 - Present
    Munich, De
    Training the General managers of BMW Romania and All Eastern Europe in order to get them all certified by the BMW Group standards
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  • Bmw Group
    Training Manager Consultant
    Bmw Group Jun 2016 - Present
    Munich, De
    Training Strategy development for BMW Importer's through AfricaSales, Management and Product Training implementation for these marketsProduct launch Training Event Coaching and Best practices coaching
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  • Bmw Group
    Training Manager ( Fr En ) Product Presentation And Moderator
    Bmw Group Nov 2017 - Nov 2023
    Munich, De
    Live Presentation of BMW Product Range (Mainly M cars) to Public and PressClose room animation
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  • Maserati
    Product Launch Coach & Trainer Manager (Consultant)
    Maserati Jun 2015 - Present
    Modena, Italia, It
    Product launch Trainer for the new MASERATI LEVANTESales and Marketing coach for New product launchMASERATI GHIBLI My 2017 & MASERATI QUATTROPORTE My 2017
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  • Florent Executive
    Comédien/ Acteur
    Florent Executive Sep 2020 - Present
    Paris, France, Fr
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  • Porsche
    Customer & Product "Guru"​ (Consultancy)
    Porsche Dec 2016 - Present
    Stuttgart, De
    Intensive Customer care and advises
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  • Ceo & Founder @ What A Car (My Own Company)
    "What A Car" Sprl (Bmw-Mini African Training Strategy Management) May 2014 - Present
    WHAT A CAR's field of competencies:*BMW-MINI Sub-Sahara African Strategy Management for Business development steering on the African continent aswel as Eastern European countries focused on Training and HR (Coaching and Audit).*Training Development Management dedicated to the premium automotive industry.*HR audit: Evaluation of the Sales & Marketing competencies inside dealerships and importer's team.*Recommend & Establish measures of HR retention for highly valuable trained people from the dealership and protect human capital investments. *Launch Concept Management (Best practice coach)*Lyfecycle Brand Management.*Co-Branding experience. Best Practices and How-to..*High technology product training.*Premium automotive Product Training Events and Driver's skills Training (Armored vehicles)*Sales and Service Premium Brand Experience Coaching
  • What A Car
    Training Manager (International Luxury Goods Environment )
    What A Car Oct 2023 - Apr 2024
    Implementation of a Global training strategy through several missions for high end luxury goods companies in the automotive sector as well as Fashion luxury brandsStrong storytelling developmentHeavy transfer of personal experiences and knowledge to customer facing staff in Sales- After sales, customer experience and Brand Behaviorspecialist in building a tailor made training programOperating worldwide on 5 continents, strong inter cultural understanding and adaptation through strong listening capabilities endorsing specific needs capabilities
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  • Tractafric Motors Corporation (Optorg)
    Automotive Brand Manager (Premium Brands)
    Tractafric Motors Corporation (Optorg) Sep 2011 - Apr 2014
    Puteaux, Fr
    Brand & Network management: Optimizing a 25 retail store's Network throughout Europe & Africa.Handling 5 premium brands: BMW - MINI - VW - AUDI - MAZDA Optimizing car manufacturer's relationships for large scale multi-brand international groupBoosting Business opportunities and Marketing & Sales for one main premium dealer's network present in more than 25 countries. Training Manager (automotive products and Sales)Auditor in HRConstant monitoring of the competition.Constant monitoring of customer's experience feedbacks and indicators in terms of sales and service.Contract management, export & supply chain management.P&L responsability. KPI reporting. Business & Territory Development.Team Management: 10Digital marketing Specialist
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  • Whatacar C°
    Trainer & Brand - Product Manager - Consultant
    Whatacar C° Oct 2005 - Sep 2011
    Training & Product Manager BMW - MINI - VOLKSWAGEN - SEAT - SKODA - MERCEDES-BENZ - LAND ROVER - JAGUAR - AUDI - LANBORGHINI- PORSCHE - BENTLEY. Launch Manager for premium luxury products at international level. Key role: Transfer of product knowledge to importer's management & Headquarters management teams.Public & Press Relations.World Press Launch Events Coordination
  • Jaguar Land Rover
    Sales & Launch Manager
    Jaguar Land Rover Jun 2010 - Jun 2011
    Coventry, West Midlands, Gb
    View
  • Sagaro (Automotive Communication Agency)
    Training & Pr Consultant
    Sagaro (Automotive Communication Agency) May 2003 - Aug 2010
    Trainer & PR activities for BMW & MINI Worlwide
  • Ginion Group (Bmw-Mini-Rolls Royce Dealer)
    Sales & Customer Advisor Bmw
    Ginion Group (Bmw-Mini-Rolls Royce Dealer) Mar 2009 - Jun 2010
    Sint-Genesius-Rode, Vlaams-Brabant, Be
    Sales & Customer Manager BMW
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  • Ferrari
    Driver'S Coach - Ferrari Club Italy
    Ferrari Apr 2005 - Apr 2009
    Maranello, Mo, It
    Track and Product Demo Driver - Coaching Ferrari Customer to get used to their model on a Race Track
    View
  • Land Rover Experience
    Marketing Event Consultant & Lead Instructor
    Land Rover Experience Jul 2004 - Jan 2009
    Solihull, West Midlands, Gb
    Product Training & Launch Events Coordination
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  • General Motors-Corvette Performance Academy
    Roadshow And Track Day Management
    General Motors-Corvette Performance Academy Mar 2006 - Sep 2008
    Detroit, Michigan, Us
    Pan-European CORVETTE Roadshow & Event Management: Team management: 12+
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  • Jaguar Land Rover
    Test Driver Durability
    Jaguar Land Rover May 2007 - Oct 2007
    Coventry, West Midlands, Gb
    Test Driver conducting Durability tests fort the New JAGUAR XKR-S
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  • Volkswagen Group - Ferrari - Porsche - Lamborghini Owner'S Club Instructor)
    High Performance Driver Coach
    Volkswagen Group - Ferrari - Porsche - Lamborghini Owner'S Club Instructor) Jan 1999 - Jun 2003
    Wolfsburg, Niedersachsen, De
    VIP Demonstration of high performance carsPress Launches
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  • Jaguar & Land Rover Nurburgring Test & Development Center
    High Performance Driving & Durability Tests
    Jaguar & Land Rover Nurburgring Test & Development Center Jan 1999 - Jun 2003
    Coventry, West Midlands, Gb
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  • Rtl-Tvi
    Tv & Press
    Rtl-Tvi Jan 1995 - Jun 2002
    Brussels, Be
    TV Journalist (automotive)TV Journalist (News)La libre Belgique, CAR TV, RTBF ( La Deux )
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  • European Parliament - Press Officer / Pr
    European Parliament
    European Parliament - Press Officer / Pr Nov 1993 - Jan 1999
    Brussels, Be
    As a PR, I maintained regular contacts with existing pool of journalists from all around the world guiding them in order to understand better how the EU Works and update them on what subjects were discussed internally at the EU parliament.My role was also to contact television companies from other countries in order to put The actions of the EU under the scope (Networking was very important there)and Invite journalists to bail up their broadcasted -subjects directly from the EU audiovisual facilities located here in Brussels
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  • Bavaria Fiction Gmbh
    Film Director'S Assistant
    Bavaria Fiction Gmbh Oct 1990 - May 1993
    Geiselgasteig, Bayern, De
    2 Films made: Blaue Wüste / Wolf Gaullitz (Munich Film Festival prized)Taxi Lisböa / Wolf Gaudlitz (MOMA recognition in 2016)
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Bernard Bousson Skills

Brand Management Sales Management Training Product Training Event Management Automotive Marketing Strategy Product Marketing Public Relations Brand Behavior Africa Specialist Strategy Product Managers Launching New Brands Social Media Marketing Dealer Network Development Project Management Market Research Social Skills Motorsports Marketing Communications Product Lifecycle Management Product Management Team Leadership Business Development Sales Forecasts Business Planning Product Launch Launch Management Kpi Reports Press Relations Salesforce Training Digital Marketing Strategic Partnerships Written And Oral Presentation Skills Technical Presentations Journalism Feature Films Business Networking Corporate Branding Hr Project Management Luxury Brand Marketing Luxury Goods Drifting Overseeing Projects Advertising Crm Sap Budget Forecasts

Bernard Bousson Education Details

  • Ichec Brussels Management School
    Ichec Brussels Management School
    Mba
  • Cours Florent
    Cours Florent
    Comedy
  • University Of Brighton
    University Of Brighton
    Motion Picture Movies

Frequently Asked Questions about Bernard Bousson

What company does Bernard Bousson work for?

Bernard Bousson works for Maserati

What is Bernard Bousson's role at the current company?

Bernard Bousson's current role is Product Launch Coach and Trainer Manager (consultant).

What is Bernard Bousson's email address?

Bernard Bousson's email address is ws****@****mac.com

What schools did Bernard Bousson attend?

Bernard Bousson attended Ichec Brussels Management School, Cours Florent, University Of Brighton.

What are some of Bernard Bousson's interests?

Bernard Bousson has interest in Art And Music, Travel, Nordschleife Track Days And Rallying, Fly Fishing.

What skills is Bernard Bousson known for?

Bernard Bousson has skills like Brand Management, Sales Management, Training, Product Training, Event Management, Automotive, Marketing Strategy, Product Marketing, Public Relations, Brand Behavior, Africa Specialist, Strategy.

Who are Bernard Bousson's colleagues?

Bernard Bousson's colleagues are Krasimir Plyavov, Sagar Alias Jacky, Erberto Piccininno, Maurizio Pagano, 林晶晶, Cristina Alessio, Ilaria Cicotti.

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