Bernard Cools

Bernard Cools Email and Phone Number

Guest Lecturer @ Université catholique de Louvain
Brussels, BE
Bernard Cools's Location
Brussels Metropolitan Area, Belgium
Bernard Cools's Contact Details

Bernard Cools personal email

n/a
About Bernard Cools

Experienced & generalist media professional, passionated by audience measurement and persuasive effects of marketing communication.Specialties: Quanti/quali media analysis, consumer insights, advertising effectiveness research, ad tracking

Bernard Cools's Current Company Details
Université catholique de Louvain

Université Catholique De Louvain

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Guest Lecturer
Brussels, BE
Bernard Cools Work Experience Details
  • Université Catholique De Louvain
    Guest Lecturer
    Université Catholique De Louvain
    Brussels, Be
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  • Université Catholique De Louvain
    Guest Lecturer
    Université Catholique De Louvain Sep 2020 - Present
    Louvain-La-Neuve, Walloon Region, Belgium
    Socio-economics of media
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  • Space
    Chief Intelligence Officer
    Space Jun 2017 - Present
    Brussels Area, Belgium
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  • Space
    Deputy General Manager
    Space Sep 2001 - Jun 2017
    Brussels Area, Belgium
    Part of directors board of the agency. Position includes supervision on consumer insights, market intelligence and strategy. Further developments into market research and advertising effectiveness measurement.Considered media audience expert on the market.
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  • Space
    Quality Manager
    Space Feb 1995 - Apr 2003
    Brussels Area, Belgium
    Design, development in cooperation with an external consultant and implementation of an ISO 9001 quality insurance system. First certification in October 1997. Space was then the only Belgian agency to have this accreditation.
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  • Space
    Research Director
    Space Jul 1997 - Sep 2001
    Brussels Area, Belgium
    Management position with participation into all strategic decisions made into Space.Representation of the agency into syndicated research body CIM.
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  • Space
    Research Manager
    Space Jan 1995 - Jun 1997
    Brussels Area, Belgium
    Further development in research and insights responsibilities:- predictive tools- development of media investment analysis- assessment of media planning tools- newsletters on various subjects- public presentations on research projects.
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  • Space
    Research Coordinator, Media Planner
    Space Jul 1993 - Dec 1994
    Brussels Area, Belgium
    Co management of the survey & research department at Space: analysis of audience data for all media, help for managers of business units. Media planning tasks for international clients and contact with foreign media agencies.
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  • Commpass Asbl.Vzw
    Board Member
    Commpass Asbl.Vzw Jan 1999 - Mar 2023
    Brussels Area, Belgium
  • Helb Ilya Prigogine
    Guest Professor
    Helb Ilya Prigogine Feb 2016 - Nov 2018
    Brussels Area, Belgium
    Media Planning course, Master in Digital Management
  • Ddb Needham
    Media Planner
    Ddb Needham Apr 1992 - Jul 1993
    Brussels Area, Belgium
    Media planning responsibilities for different clients of the agency.
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  • Young & Rubicam
    Media Planner
    Young & Rubicam Sep 1990 - Apr 1992
    Brussels Area, Belgium
    Gradually increasing responsibilities for media planning tasks of behalf of different clients of the agency at that time. Job also included print buying responsibilities.
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  • Tf1 Publicité Belgique
    Research Executive
    Tf1 Publicité Belgique Jan 1990 - Aug 1990
    Brussels Area, Belgium
    Analysis of television audience measurement data to back the insertions of Belgian commercials into the advertising breaks in the programmes of the French TV channel TF1. The project collapsed due to political resistance.
  • Université Catholique De Louvain
    Assistant, Department Of Communication
    Université Catholique De Louvain Sep 1988 - Jan 1990
    Louvain La Neuve, Belgium
    Support for academic courses and seminars in corporate communication. Preliminary organization of a congress 'Dire l'Entreprise". Scientific activities.
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Bernard Cools Skills

Customer Insight Media Planning Media Strategy Media Buying Marketing Communications Digital Strategy Advertising Advertising Research Marketing Strategy Digital Marketing Online Advertising New Media Google Analytics Social Media Marketing Digital Media Integrated Marketing Online Marketing Advertising Sales Interactive Marketing Marketing Marketing Management Web Analytics Outdoor Advertising Direct Marketing B2b Search Advertising B2b Marketing Internal Communications Mobile Advertising Strategic Communications Google Adwords Sem Brand Management Email Marketing Business To Business

Bernard Cools Education Details

Frequently Asked Questions about Bernard Cools

What company does Bernard Cools work for?

Bernard Cools works for Université Catholique De Louvain

What is Bernard Cools's role at the current company?

Bernard Cools's current role is Guest Lecturer.

What is Bernard Cools's email address?

Bernard Cools's email address is be****@****vain.be

What schools did Bernard Cools attend?

Bernard Cools attended Université Catholique De Louvain, Université Catholique De Louvain.

What are some of Bernard Cools's interests?

Bernard Cools has interest in Advertising Research, Advertising Effectiveness, English Progressive Rock, French Litterature, Communication In Its Broad Sense, Media And Communication Channels.

What skills is Bernard Cools known for?

Bernard Cools has skills like Customer Insight, Media Planning, Media Strategy, Media Buying, Marketing Communications, Digital Strategy, Advertising, Advertising Research, Marketing Strategy, Digital Marketing, Online Advertising, New Media.

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