Manage and implement the retail visual merchandising strategy in store, ensuring consistent visualmerchandising excellence which fits with the brand integrity of the White Company.▪ Oversee changes of in-store and window displays regularly to maintain a fresh and visually excitinglook, ensuring uniformity with the TWC brand image▪ Training store teams on how to maintain TWC standards▪ Liaise with Senior Area VM to obtain visual objectives and company direction▪ Manage the seasonal floor layouts, planning and execution▪ Conduct daily walk through with store management team to discuss changes required based on salefigures, liaising with Senior Area VM to confirm final presentation▪ Support new store openings, and model store seasonally▪ Support head office team on special projects, such as press shows, prep for new seasonal windowcampaigns and seasonal launches

▪ Producing window concepts, POS, Interior displays, floor plans for the group seasonally.Key Accomplishments:▪ Defining, designing and implementing a creative visual merchandising strategy for 13+ stores includingWomen’s, Men’s and Kid’s.▪ Creating appealing, commercial and eye catching visual merchandising displays that lead the customerthrough the entire store.▪ Designed and sourced all window concepts for the group on time and within budget.▪ Act in alignment to the organizations culture, product mix, image and target market.▪ Designed, revised and presented window design ideas seasonally to the board of directors for sign off.▪ Produce monthly visual merchandising guidelines packs for the group.▪ Produce a weekly visual merchandising update on new product lines or scheduled window changes.▪ Planned weekly store visits to stores to support, develop and train all teams on visual merchandisingbest practices.▪ Held a visual merchandising best practice training day in three locations across Ireland.▪ Worked closely with our buying team on new product selections and made suggestions on possible keytrends missing in future collections.

Deliver a superior customer experience by ensuring units are well-stocked with brand-appropriate merchandise;present and adapt displays to drive brand vision, integrity, and loyalty. Design and create CAD drawings for newand overhaul store layouts for the group. Proactively communicate with store development team on the rolloutof new store openings, store layouts, department adjacencies, fixture design refits and prototypes. Consistentlymeet store sales and productivity goals based on effective in-store visual presentations, as well as enhancecustomers shopping knowledge and increase workforce profitability. Regularly visits the store by swotting andimproving execution of layouts, guidelines and windows and review equipment prototypes.Key Accomplishments:• Built strong working relationship with store development and operations, procurement departmentmarketing, and in-house designer to produce a total look” and feel for all Heatons stores seasonally.• Created and retained positive store environments leveraging a very hands-on and accessible leadership stylethat inspired and empowered team members to take an active role in merchandising to boost sales.• Led overall activities of visual strategy and delivery in all Heatons stores in ROI and NI, as well as producedVM fashion and window strategies, including floor plans, proposed adjacencies for the group.• Designed appealing merchandise displays, which attracted customers and stimulated sales product

Developed and implemented sales strategies, campaigns, and promotions that strengthened revenue performanceand Hot Spots sites in line with company trading calendar. Hired, trained, and developed visual teams, associates,and store managers in visual presentation and quality service to support individual team members to maximisetheir potential. Established and presented a strategy to grow sales and profits to meet and exceed customers’ needsand ensured maximum sales target achieved. Facilitated the store teams through maintenance of excellent visualpresentation standards, and scheduled seasonal centre of excellence for the South Region for 23 stores.Drive key projects ensuring objectives are met, agreed and on time. Support the store teams through themaintenance of excellent visual presentation standards.Key Accomplishments:• Supervised and produced the entire visual merchandising process for new stores, including store openings,visual standards, mods and focus, and fixture placement store when required.• Planned, and coordinated store visuals and displays, as well as generated windows recommendations for thelaunch of every season campaign within the time and budget.• Utilised effective management information to increase sales and service standards, whilst delivering thehighest standards visual presentation within the store in a proficient manner.• Identified and evaluated prospective opportunities, along with initiated appropriate actions for increase sales.

Recruited, and hired a new team of designers in Dubai, which designed a various number of marketingtechniques by promoting the opening of the two stores (Billboards, Dubai metro, invitation night for loyalty clubcustomers etc.). Executed design and fabrication standards for a department store, and prioritised keyresponsibilities for a week through with store designers. Followed the success of the two new branches in Dubaithe Brand partners, also measured planning approach into the European Market.Key Accomplishments:• Collaborated with brand buyers and managers in both stores to analyse key performance indicators, recognisebest sellers/performers and agree on remedial actions as needed to rectify any poor seller’s identification.• Directed all the operational activities and how to change them with an interpretation to complete 5 CB2 and 5Crate & Barrel stores in the Middle East within 5 years.• Designed store layout and transferred to CAD seasonally; significantly opened stores in Miami and Chicagoand two new branches in Dubai.