Strategic Advisor to Invenfin's Consumer investment team, leveraging 50+ years of FMCG expertise. Provide industry insights and strategic guidance for food and consumer goods investments. Identify emerging market trends and innovative opportunities. Mentor portfolio companies, bridging corporate knowledge with entrepreneurial agility. Facilitate connections within vast industry network to drive growth and partnerships.

Helped spearhead the launch of Invenfin's Foods investment division, leveraging 50+ years of FMCG experience to drive new business development. Identified emerging food trends and innovative startups, facilitating strategic investments and partnerships.

CEO of Bermax, a strategic investment company focused on the food and consumer goods sectors. Lead the identification and execution of long-term investment opportunities, leveraging deep industry expertise to drive value creation. Provide strategic guidance to portfolio companies, fostering sustainable growth and market leadership. Cultivate and maintain a network of industry relationships to facilitate strategic partnerships and business development opportunities.

Strategic partner at Brandtree, a boutique brand design and consultancy agency in Stellenbosch. Provided high-level strategic guidance and led new business development initiatives. Leveraged extensive FMCG experience to advise on brand strategy and product innovation. Collaborated with clients to develop uniquely differentiated brand positioning, driving growth and market penetration.

Partner and Marketing Director at Nibbly Bits, a manufacturer of handcrafted baked products and functional air-popped snacks. Led brand strategy and marketing initiatives for a diverse product range including rusks, biscuits, and innovative snacks. Instrumental in establishing and maintaining Nibbly Bits as an exclusive strategic supplier to Woolworths, driving product innovation and market growth. Leveraged industry expertise to guide product development, ensuring alignment with consumer trends and retail partner requirements.

Owner and Managing Director of Clouds Estate, a premium boutique wine and hospitality venture in Stellenbosch. Spearheaded the development of a 5-star guest lodge, complete with wedding and conference facilities, on the picturesque Helshoogte Pass. Led the creation and launch of the Clouds Vineyards wine brand, successfully penetrating both local and international markets. Oversaw all aspects of the business, from vineyard management and wine production to hospitality operations and brand marketing, establishing Clouds as a distinguished name in the South African wine and luxury accommodation sector.

Co-founder and Sales & Marketing Director of The Pretzel Co, a leading producer of pretzels and baked snacks. Spearheaded the development and marketing of the company's own brand, Millstone, while simultaneously managing private label production for major retail groups and manufacturers. Led sales strategies that secured key accounts and expanded market presence. Drove product innovation and brand positioning, culminating in the successful acquisition of the company by Simba/Frito-Lay, a testament to the brand's market value and growth potential.

Co-founder of Awesome Snacks, an innovative producer of extruded snack foods. Played a pivotal role in establishing the company's own brand while simultaneously securing high-profile manufacturing contracts with industry giants like Simba/Frito-Lay and premium retailers such as Woolworths. Leveraged industry expertise to drive product development, quality control, and operational efficiency. Successfully grew the business to a point of significant value, culminating in a strategic decision to sell shares back to partners, demonstrating acumen in both building and exiting ventures in the competitive snack food market.

Marketing Executive at National Brands / Willards, following the successful acquisition of Baker Street Snacks. Leveraged extensive snack industry expertise to provide strategic marketing guidance during the post-acquisition integration phase. Collaborated with the Willards team to align marketing strategies, ensuring smooth transition of Baker Street Snacks' brands into the National Brands portfolio. Contributed to product positioning, brand strategy, and market expansion initiatives, facilitating the seamless incorporation of acquired brands into the broader National Brands ecosystem.

Co-founder of Baker Street Snacks, a trailblazing venture that revolutionized the South African snack food landscape. Spearheaded the development and launch of multiple innovative brands that became household names, including Jumpin Jack & Diddle Daddle popcorn, Royces sheeted potato crisps, and Pretzola Pretzels. Pioneered new snack categories, driving significant market growth and consumer engagement. Led strategic marketing initiatives that established strong brand equity and market presence. The company's remarkable success culminated in its acquisition by National Brands, underscoring the value created and market impact achieved.

Marketing Director at Simba Chips, a leading snack food brand in South Africa. Led comprehensive marketing strategies to enhance brand equity, increase market share, and drive product innovation. Oversaw all aspects of marketing, including brand management, product development, consumer insights, and promotional campaigns. Collaborated with cross-functional teams to align marketing initiatives with business objectives and market demands. Played a key role in maintaining Simba's position as a household name in the competitive snack food industry, contributing to the company's growth and market leadership.