Spent years in Field Consumer Engagement, Territory Management (South Luzon) and National Activations with Marlboro(The World’s Number 1 Cigarette Brand). Also worked in the BPO Industry as Team Manager and handled own restaurant/bar business.
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Consumer Engagement Activations SpecialistPhilip Morris International Jan 2018 - May 2022- Manage various third party agencies and ensure the smooth execution of personalized consumer engagement activities.- In-charge of Consumer Engagement activities/ execution in the Region for small and big events(LAMP Plug-Ins, Festivals, Concerts, etc.) -
Consumer Engagement SpecialistPhilip Morris International Mar 2015 - Jan 2018Philippines- Implement action plans and provide feedback on the executed adult (18 yrs old and above) smoker engagement activities within the scope of work to guarantee the best implementation of projects.- Manage various third party agencies and ensure the smooth execution of personalized consumer engagement activities.- Continuously monitor and gather insights, latest trends and developments on adult (18yrs old and above) smoker engagement activities to build excellent knowledge of the market with the aim of enhancing executions and realizing engagement opportunities through LAMP (Legal Age Meeting Places) merchandising, activities and events
Bernard John Gilbert Laurel Education Details
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Pmi Digital Campus -
Business/Commerce, General
Frequently Asked Questions about Bernard John Gilbert Laurel
What is Bernard John Gilbert Laurel's role at the current company?
Bernard John Gilbert Laurel's current role is Consumer Engagement Activations Specialist at Philip Morris International.
What schools did Bernard John Gilbert Laurel attend?
Bernard John Gilbert Laurel attended Pmi Digital Campus, De La Salle Lipa.
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