• Provided clients with strategic design insights and recommendations, resulting in more user-centric, effective product outcomes.• Supported startups and small businesses in creating unique and differentiated product experiences, helping them stand out in the market.• Built brand consistency for clients through cohesive and visually appealing design, strengthening customer loyalty and brand recognition.

• Improved user experience by creating intuitive and user-friendly product interfaces, leading to higher user satisfaction and engagement.• Enhanced business performance by designing products that drive user retention, conversion, and overall market success.• Streamlined product development by conducting research and planning, saving time and resources while reducing the need for extensive revisions.• Fostered innovation and differentiation in competitive markets by designing unique, high-impact products that meet evolving user needs.• Built a comprehensive Design System.

• Redesigned the dashboard from the smallest atom to the most complex organism.• Overhauled common modules, components and systemised them across the environment, so they could be easily integrated during development.

• Assisted in creating and maintaining design documentation, ensuring clear communication and consistency across the design team.• Developed skills in UX design tools and methods, applying best practices to support senior designers in achieving project goals.