Bernard Kassab

Bernard Kassab Email and Phone Number

Director of Strategy and Marketing @ Emajin
Milsons Point, NSW, AU
Bernard Kassab's Location
Belmore, New South Wales, Australia, Australia
Bernard Kassab's Contact Details

Bernard Kassab work email

Bernard Kassab personal email

n/a

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About Bernard Kassab

I bring to the table a blend of operational expertise and drive towards the strategic vision within my approach to directing a corporation’s operations. My career has been defined by a pursuit of efficiency and excellence, driving systems and processes that propel businesses forward.In my journey, I have managed 30-40 concurrent projects, ensuring each one is completed on time and within budget. My ability to streamline processes has increased efficiency by 30%, and my implementation of formal briefing systems has led to a reduced churn rate of less than 10%. Whether process improvement or project execution, I have a proven track record of delivering results.Leading a diverse team of 14 in-house, hybrid, and offshore staff, I have cultivated a culture of collaboration and innovation. My strategic approach to team management has resulted in an average staff retention rate of over five years. I understand the importance of clear communication, setting expectations, and providing consistent feedback to maintain a positive and productive environment.I have developed budgets, predicted future financial performance based on historical data and market trends, and ensured profitable project scoping by relating cost of acquisition, team utilization, and overheads. My ability to interpret financial statements and performance metrics ensures every decision is data-driven and aligned with the company’s financial goals.Building and maintaining relationships with internal and external stakeholders is crucial to operational success. I have engaged with 12 external suppliers for different project deliveries, negotiating contracts and agreements that benefit the organisation. My commitment to quality control ensures products and services meet the highest standards, fostering trust with our clients and partners.In terms of strategic planning, I set clear, achievable goals aligned with the company’s objectives and established key performance indicators (KPIs) to measure success. I foster a culture of continuous improvement, always looking for ways to adapt and innovate to stay ahead in a competitive market.I have a wealth of experience, a passion for innovation, and a commitment to excellence. Let us drive efficiency, inspire teams, and achieve extraordinary growth together.

Bernard Kassab's Current Company Details
Emajin

Emajin

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Director of Strategy and Marketing
Milsons Point, NSW, AU
Website:
emajin.golf
Employees:
14
Bernard Kassab Work Experience Details
  • Emajin
    Director Of Strategy And Marketing
    Emajin
    Milsons Point, Nsw, Au
    View
  • Arada Australia
    Department Director
    Arada Australia Sep 2024 - Present
    This is an exciting opportunity to lead the strategic direction and growth of a dynamic brand entering the Australian market. I am focusing on building a strong brand presence, driving customer engagement, and fostering a culture of innovation.My role encompasses the following:Strategy:- Defining long-term vision and strategic direction for the Australian division- Identification of new market opportunities and competitive advantages - Development of strategic plans and initiatives to drive growth and profitability - Alignment of different departments and functions towards common goals - Effective resource allocation and risk managementMarketing:- Increased brand awareness and customer engagement- Lead generation and sales growth- Successful product/service launches- Improved customer satisfaction and loyalty- Effective marketing campaigns across various channels (digital, social media, content, etc.)Communications:- Representing the company in public forums and building relationships with external stakeholders- Effective internal and external communications- Stakeholder engagement and relationship building- Clear and consistent messaging across all channels Community Relations:- Building and maintaining relationships with the local community- Organising events- Participating in community initiatives- Representing the company in public forumsInnovation:- Identifying and implementing technological solutions ie. Sales CRM- Fostering a culture of innovation and creativity- Improving operational efficiency and effectiveness- Creating a competitive advantage through implementing innovative ideas
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  • Emajin
    Affiliate
    Emajin Dec 2024 - Present
    Milsons Point, New South Wales, Au
    My journey with Emajin Golf continues to evolve, and I'm thrilled to be moving into an affiliate role where I can leverage my experience and network to further the company's reach. Our shared goals remain the same: to provide exceptional value to members and drive innovation in the golfing community.
    View
  • Emajin
    Fractional Head Of Strategy
    Emajin Sep 2024 - Dec 2024
    Milsons Point, New South Wales, Au
    During my time as Head of Strategy at Emajin Golf, I had the privilege of collaborating with a talented team to achieve significant milestones and position the company for continued success. This role was a truly rewarding experience, and I'm proud of the impact I made.Key Accomplishments:- Accelerated Product Launches: I worked closely with contract partners to expedite the launch of the Emajin Golf community app on both Apple and Android platforms including actively developing content. Additionally, I spearheaded the finalisation and launch of a new website, further enhancing the user experience.- Elevated Brand Identity: I led the development and rollout of the refreshed brand application across the content for Emajin Golf.- Optimized Product Strategy: Collaborating closely with the team, I played a key role in refining product packaging and pricing strategies to maximize market penetration and revenue generation.- Aligned Sales and Marketing Strategies: Working in close alignment with the CEO's vision, I provided strategic guidance and support to the sales and marketing teams, ensuring a cohesive and effective approach for 2025.- Enhanced Operational Efficiency: I structured systems and content plans to streamline workflows and optimise productivity.My role at Emajin Golf encompassed the core responsibilities of a Head of Strategy, including:- Defining Long-Term Goals: I actively participated in shaping the company's long-term vision and strategic objectives.- Data-Driven Decision Making: I leveraged data analysis to inform strategic choices and drive optimal outcomes.- Sustainable Growth: My contributions were instrumental in guiding the company toward sustainable growth and market leadership.- Cross-Functional Collaboration:I effectively collaborated with multiple teams, both internally and externally.It was a true pleasure to be part of the Emajin Golf team, and I am grateful for the opportunity to have contributed to its success.
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  • Kin Consulting
    Independent Operations And Strategic Consultant
    Kin Consulting May 2024 - Present
    Project Management- Plan, schedule, and manage projects to ensure timely completion with an 84% success rate projects.- Allocate resources to meet project goals and deadlines.- Identifying and mitigating risks that could impact project outcomes.Process Improvement- Streamlined processes to increase efficiency and reduce bottlenecks by 30%, including directing implementation of systems automation and leveraging project management tools to streamline delivery.- Implementing organisational procedures that are team guided to remain up to date and relevant, also reducing onboarding to 2-4 days with new team members 70%-80% utilisation within their first week.Strategic Planning- Setting clear, achievable goals aligned with the company's strategic objectives.- Establishing and tracking key performance indicators (KPIs) to measure success.- Fostering a culture of continuous improvement to adapt and innovate.Team and Stakeholder Management- Creating and leading effective teams to achieve operational goals, successfully growing a team of 14 staff working in-house, hybrid, and offshore.- Maintained a positive work environment, on average retaining staff for over 5 years.- Engaging and managing relationships with internal and external stakeholders including 12 external suppliers engaged on different client project delivery.- Negotiating contracts and agreements to benefit the organisation.Marketing and Sales Metrics- Applied budgeting, financial planning, and ROI analysis to ensure cost-effective marketing activities.- Successfully assembled go-to-market strategies for over 200 businesses.- Launched over 100 new brands into market, maintaining a consistent and strong brand identity.- Generated sales pipeline of over $500,000 in 3 months (Trademark Group of Companies).- Closed over $800,000 in projects over 1 year (Ucidity).- Proficiency in analysing market trends, competitor strategies, and consumer behaviour to make informed marketing decisions.
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  • Va World Outsourcing Pty Ltd
    Joint Venture Partner
    Va World Outsourcing Pty Ltd Dec 2023 - Present
    Sydney, Nsw, Au
    VA World Outsourcing has a unique approach to recruiting offshore staff in the Philippines. What is key to each successful engagement is the onboarding. We will help you structure and our team will onboard your new team member, that way within a couple weeks, you're up and running. You feel the increase in efficiency and the reliability instantly with the VA World team. I know this for sure as it was my experience when looking for a resource.We interviewed many outsourcing companies and VA World was the only one that provided a turn key experience, hence my partnership with the brand. I like to support brands that do what they say.More than just VA's, if you're looking for qualified and skilled staff, that can support your business as it grows with less impact to your cashflow, VA World are your team!
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  • Grace Property
    Property Mentor & Residential Sales Specialist
    Grace Property Nov 2023 - Present
    Bernard has a dual focus: educating young individuals on how to access the property market and chart a path toward homeownership, and working with existing property owners to leverage their assets and create wealth through investment. His passion is rooted in helping others navigate their property journey, much like he was guided in his early days of homebuying.In Bernard’s view, the three most crucial attributes of a real estate agent are:● Care: Beyond customer-centricity, it's about deeply understanding the product, offering valuable advice, and fostering relationships to provide unwavering support throughout the journey.● Active Listening: He emphasises the importance of truly understanding clients' needs and being honest when there isn't a perfect fit, as opposed to pushy sales tactics.● Honesty: Above all, it's about personal integrity, a cornerstone of trust in every relationship, whether personal or professional.What brings the most joy to Bernard is witnessing people discover properties they truly love, where they can create a home for themselves and their families. For him, real estate is about turning dreams into reality.Life outside of work is just as important to Bernard. To unwind and rejuvenate, he has embraced hobbies like Squash and Golf, adding a fun twist to his downtime. Dancing Salsa and Bachata, indoor rock climbing, exploring investment opportunities, and discovering new places with friends are all part of his vibrant life outside of work.With Bernard, you'll find a dedicated professional with a commitment to growth, a passion for helping others, and a unique philosophy that places clients at the heart of every partnership. Whether you're a first-time buyer or a seasoned investor, he's here to guide you on your property journey. Get in touch with Bernard and experience real estate through the lens of a true partner.
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  • Ucidity
    Co-Founder / Director Advisor
    Ucidity Feb 2024 - Jun 2024
    Sydney, New South Wales, Au
    With extensive experience in operations, project management, and strategic planning, I have demonstrated strong business acumen. I achieved an 84% project success rate by effectively planning, scheduling, and allocating resources. My process improvements enhanced efficiency by 30% and increased new team members utilization to 70-80% within their first week.As a leader, I grew and managed a team of 14 staff across various work environments, resulting in over five years of average staff retention. I successfully manage relationships with stakeholders, including 12 external suppliers, and negotiate beneficial contracts. My quality control efforts ensure high standards and exceptional service, while my strategic planning involves setting clear goals, tracking KPIs, and fostering continuous improvement.In financial management, I minimized overheads by 50% and reduced delivery costs by up to 80% through automation. I am skilled in budgeting, forecasting, and developing pricing strategies to maximize profit. My marketing expertise includes go-to-market strategies for over 200 businesses, launching 100+ brands, and managing 30-40 concurrent projects. My proficiency in design software, digital platforms, and automation tools enhances productivity and marketing effectiveness.In sales, I generated substantial pipelines, closed significant deals, and improved conversion rates by 67% using tools like HubSpot. Known for honest business practices and strong customer relationships, I continuously learn and apply new sales techniques. My diverse skills and experience drive business growth, operational efficiency, and strategic success.
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  • Ucidity
    Co-Founder | Brand And Design
    Ucidity Feb 2020 - May 2024
    Sydney, New South Wales, Au
    Ucidity partners with businesses that are geared for growth and are making a positive impact with every interaction. With Ucidity’s integrated Managed Marketing Services you can fully realise a business's potential through measurable, proactive, and dynamic solutions that drive your business forward.As Co-founder, I bring my experience in Brand Strategy, Marketing and Graphic Design to deliver commercially aware solutions leveraging years of corporate experience.During my tenure, I delivered:● Team growth to 14 people, over 30 including contractors and partners● Revenue over $800,000 per financial year● Managed offshore providers to reduce costs and improve delivery● 80%+ projects delivered on time and profitably under budget● Seamlessly manage between 30-40 projects simultaneously through implementing project management tools and procedure● Cultivated significant referral partnerships● Lead an engaged and positive team culture
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  • Trademark Group Of Companies
    Partnership Director Anz
    Trademark Group Of Companies Feb 2024 - May 2024
    International, Au
    Adding to the great foundations started by the Leadership at Trademark Group of Companies. My aim as Partnership Director ANZ is to continue to enhance the member experience and return on investment as members of this international network.Key achievements:● Increased sales pipeline by over $500,000 in 3 months.● Implemented business systems such as HubSpot and Teams, among others, to increase efficiency by over 30%.● Generated significant partnerships with industry associations and networking bodies.● Implemented marketing content strategies and event calendars to add to member value across two business units.● Designed branded content to elevate the brand visually.In the role:● Building and maintaining strong relationships with key clients and stakeholders● Identify new opportunities for members and teams● Develop and execute effective business development strategies● Engaging with various stakeholders, including investors, partners, and regulatory bodies● Represent the company in public forums and events● Support the team in delivering excellent event experiences across the membership● Establish the external brand and enhance its credibility in market● Formulate and articulate the company's overall strategic direction● Monitor industry trends and landscape to provide support for members● Collaborate with the board to ensure alignment between executive leadership and corporate governance● Report on targets, opportunities, and progress
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  • Trademark Group Of Companies
    Member
    Trademark Group Of Companies Oct 2020 - May 2024
    International, Au
    Be part of an amazing network that not only looks to connect the construction industry but invests in developing opportunities for its members. Sharing the network and sharing the wealth. Be a part of a true community.
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  • Benar Kass Original
    Personal Stylist
    Benar Kass Original Apr 2023 - Apr 2024
    Sydney, Nsw, Au
    Enabling businessmen to access their professional style by helping them understand their look and how to access it at any budget. A personal service that understands your needs first, then how to find it on the market.
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  • Emajin Golf
    Silver Member
    Emajin Golf Apr 2021 - Apr 2024
    Milsons Point, New South Wales, Au
    Where golf, business and community combine. Gain exclusive Access to Australia’s top golf courses, Learn from global leader presentations and Grow with our business community. No matter what your golfing skill level is, you’re in a different league with Emajin Golf
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  • Cub Club Of United Business
    Member
    Cub Club Of United Business Sep 2019 - Apr 2024
    Sydney, New South Wales, Au
    As a Member of The Club of United Business, we join a leadership community and network enabling Australia's entrepreneurs the ability to build real relationships with fellow leaders.
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  • Abkaus Pty Ltd
    Founder
    Abkaus Pty Ltd Jun 2016 - Jun 2022
    The mobile market has grown substantially over the years and industry experts are predicting continued growth! Mobile internet usage surpassed desktops in 2014 and 80% by smartphones internet users.
  • Designeri.Am
    Director
    Designeri.Am Jan 2008 - Aug 2021
    Sydney, Nsw, Au
    Founded in 2008, Designeri.am has been freelancing with clients expanding through multiple industries. I have worked on many projects giving me experience in outputting the best solution for a brief in either printed or digital formats. From corporate branding, stationery design, promotional or marketing collateral to web design, basic video editing or sound editing. I can tailor a design solution for any project with reliable and feasible outcomes.• Created marketing strategies across branding, print, digital, mobile apps and online content, offering the best ideas to target business objectives.• Worked with over 100 brands from start up to rebranding or brand consolidation across local, nation and international reach.• Submitted proposals and tenders outlining project scope, facilitating briefing to the team and managing client expecting through delivery.• Designing from concept to final art based on a combination of client needs, commercial and industry knowledge.• Managing all client relationships for over 100 businesses. With over 80% still conducting business – Designeri.am has a long history of success.• Employed and mentored a successful team that deliver effective outcomes for my clients.• Create processes, procedures, systems and task management that allows for visibility across the studio for every project.• Ran internal training, workshops and WIP meetings.
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  • Synchro Marketing Australia Pty Limited
    Senior Designer/Lead Ux Designer/Client Development
    Synchro Marketing Australia Pty Limited Oct 2014 - Oct 2018
    North Sydney, Nsw, Au
    • Developing and maintaining client relationships to establish strategic outcomes for implementation of engagement programs with such brand as Toyota, Audi, SilverChef, NBN and Globus Family of Brands.• Made introductions to Kawasaki, Yamaha, NobleOak Insurance, Mu Sigma, TPG, Ponant and more.• Proposing, creating and implementing tactical program incentives to drive client metrics.• Creative team lead and liaison for IT and Account service departments. Including directors and key stakeholders internally and externally.• Interpret Client brand style guide and create quick guides and platform rules for all departments.• Form campaign mechanics around eDM distribution, communications channels and form ongoing campaign engagement.• Form a methodology for simplified bespoke platform design which used gadget boxes to plug in tools quickly with automatic responsive capability, reducing turn-around times and costs of platform build.• Ran internal training, workshops and WIP meetings.
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  • Liquid Communications Pty Ltd
    Senior Designer
    Liquid Communications Pty Ltd May 2013 - Nov 2013
    Lane Cove, New South Wales, Au
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  • Business & Tourism Publishing
    Lead Graphic Design And Production
    Business & Tourism Publishing May 2012 - Feb 2013
    North Sydney, Nsw, Au
    Business & Tourism Publishing (BT Publishing) was established in 2000 with micenet magazine, its flagship product which is now considered to be the leading business events publication. In 2010 they started Business & Tourism Publishing asia based out of Singapore to strengthen the micenet brand with micenet asia. In 2011 BT Publishing purchased the well-established consumer travel magazine Get Up & Go. In purchasing the travel magazine BT Publishing has expanding its reach into the travel market. I was hired on a 10 month maternity leave contract and in my role within BT Publishing I design and layout each edition of the magazine as well as introducing there first iPad digital magazine, uploading on-line updates, grow social networking and innovating for marketing and expo opportunities.• Lead design, curated content and executed design of two magazines – Get Up and Go and Micenet Managzine.• Branded and created online presence for Business & Tourism Publishing.• Relaunched Get Up and Go’s and Micenet Managzine’s online presence.• Launched digital publication for Micenet Managzine on iPad.
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  • Postnet International Franchise Corporation
    Senior Graphic Designer
    Postnet International Franchise Corporation Dec 2011 - Apr 2012
    Lakewood, Co, Us
    PostNet is a Full Service Business Center offering graphic design and printing services to a wide range of business clients throughout Northwest Colorado. PostNet Steamboat Springs was opened in 1997 and as part of a franchise with 300 locations both in the United States and Internationally.• Lead design across all clients.• Manage client feedback, briefing to team and execution of all design projects.
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  • Above & Beyond Graphic Design
    Junior Graphic Designer
    Above & Beyond Graphic Design Jan 2010 - Feb 2011
    Above & Beyond Graphic Design specialises in all aspects of brand identity, print & web design, packaging, apparel design, restaurant graphics, uniform design, social networking – co-ordinating messages across a broad range of media. We work on projects of all sizes, budgets and work with clients who are equally diverse in size and industry. Above & Beyond Graphic Design will help inform, persuade, enlighten, influence, direct and expand your audience.
  • Norfolk Group Limited
    Assistant Art Director Of Communication And Design
    Norfolk Group Limited Mar 2008 - Jan 2010
    Rydalmere, Nsw, Au
    Norfolk Group Limited is an umbrella company which owned almost 20 engineering companies internationally. I worked for the internal marketing and communications sector assisting in the design of all the marketing collateral for the company, including: brochures; company wide magazines; stationary and other printed material; web media; adverts; HTML emails; website upgrades; and merchandise.I was given the opportunity to self manage projects and for 3 month period I was able to art direct projects.• Norfolk Group Limited is an umbrella company which owned almost 20 engineering companies internationally. During my tenure I drove a brand consolidation to reduce costs and improve brand recognition of the six lead businesses within the umbrella. This prepared them for sale in late 2012 to RCR Infrastructure.• I worked for the internal marketing and communications sector assisting in the design of all the marketing collateral for the company, including: brochures; company wide magazines; stationary and other printed material; web media; adverts; HTML emails; website upgrades; and merchandise.• Self managed projects and project lead over 3 month period.
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  • Target Australia
    Sales And Customer Assistant
    Target Australia Mar 2003 - Mar 2008
    Williams Landing, Victoria, Au
    Target Australia is a mid-market department store renowned for delivering to its customers great quality and great value apparel and homewares. As one of Australia's most successful retailers our aim is to make stylish living affordable and available to all Australians.In my employment there I had many jobs including:- Merchandising : which consists of restocking the shelves and ensuring that branding and product placement is consistent and easy to follow throughout the section.- Closing : cleaning and maintaining the section andre-merchadising if required.- Relaying : re-merchadising a section from scratch to allow for new stock arrival and re-stocking form the reserves.- Customer Assistance and sales : ensure happy customers and that the customers find what they are looking for.- Security and safering : security tagging and using plastic security cases to secure devices such as DVD and interactive games.
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Bernard Kassab Skills

Graphic Design Indesign Illustrator Advertising Graphics Web Design Corporate Branding Layout Adobe Illustrator Photoshop Adobe Creative Suite Page Layout Dreamweaver Microsoft Office Photography Adobe Acrobat Business Strategy Powerpoint Packaging Project Management Premiere Flash Html Corel Draw Team Leadership Imageready Word Excel Sketchup Javascript Sound Forge Mac Business Development Business Sales

Bernard Kassab Education Details

  • Billy Blue College Of Design
    Billy Blue College Of Design
    Communication Design
  • Coursera
    Coursera
    Cybersecurity
  • Oten Tafe
    Oten Tafe
    Management And Marketing
  • Mrt Queensland
    Mrt Queensland
    Real Estate Practice
  • Freshwater Tafe
    Freshwater Tafe
    Digital Arts Ii
  • Collage Of Fine Arts
    Collage Of Fine Arts
    Animation
  • Killarney Heights High School
    Killarney Heights High School
    High School Certificate

Frequently Asked Questions about Bernard Kassab

What company does Bernard Kassab work for?

Bernard Kassab works for Emajin

What is Bernard Kassab's role at the current company?

Bernard Kassab's current role is Director of Strategy and Marketing.

What is Bernard Kassab's email address?

Bernard Kassab's email address is ia****@****sab.com

What is Bernard Kassab's direct phone number?

Bernard Kassab's direct phone number is +614157*****

What schools did Bernard Kassab attend?

Bernard Kassab attended Billy Blue College Of Design, Coursera, Oten Tafe, Mrt Queensland, Freshwater Tafe, Collage Of Fine Arts, Killarney Heights High School.

What are some of Bernard Kassab's interests?

Bernard Kassab has interest in Children, Technology, Education, Science And Technology, Video Games, Excersie And Music, Animal Welfare, Graphic Design, Arts And Culture, Health.

What skills is Bernard Kassab known for?

Bernard Kassab has skills like Graphic Design, Indesign, Illustrator, Advertising, Graphics, Web Design, Corporate Branding, Layout, Adobe Illustrator, Photoshop, Adobe Creative Suite, Page Layout.

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