Bernard Côté Email and Phone Number
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With over 15 years of comprehensive experience in the marketing-communications landscape, I have successfully orchestrated national campaigns across digital marketing, PR, events, social media, and branding strategies. My portfolio includes esteemed brands such as Transat, Reebok and its affiliates (adidas, NFL, NBA, CrossFit, UFC), Mountain Equipment Co-op, CCM Hockey, Best Buy, Wendy's, Michelin, and Qatar Airways.My expertise lies in leading dynamic teams, fostering alignment, and achieving both short- and long-term goals. I excel at crafting innovative programs that distinguish brands and deliver maximum impact. Drawing from my background as a former basketball player at the University of Kentucky and Northwestern University, I embrace a team-player mentality and firmly believe that strong relationships are the cornerstone of successful business ventures.
Transat
View- Website:
- transat.com
- Employees:
- 1321
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Senior Director, Brand CommunicationsTransatMontreal, Qc, Ca
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Director Of Marketing, Public Relations, Social Media And ContentTransat Mar 2022 - PresentMontreal, Quebec, CaResponsible for maximizing brand awareness and maintaining the reputation of Transat and Air Transat across both B2B and B2C market segments. I develop and implement strategic plans for public relations and social media, manage sponsorship and partnership initiatives, and act as a spokesperson on client-related issues. My role includes leading the marketing-communications team, driving content marketing strategies, organizing major PR campaigns and events, and ensuring operational efficiency. Additionally, I focus on team development, budget management, and aligning our strategies with market trends to promote our brands effectively.
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Vice President Marketing CommunicationKetchum Aug 2018 - Mar 2022New York City, New York, UsPlayed a key role on several largest and longest-standing Ketchum Canada accounts such as Mastercard, H&R Block Canada, Michelin and Wendy’s, in addition to supporting new business growth. Responsible for client interaction, working on the most significant new campaign introductions and marketing programs. Job responsibilities included maintaining relationships with prominent regional and national media, planning strategic marketing and communications programs, writing, product communications, executive visibility, and social and digital media counsel. -
Communications And Marketing Director - QuébecMec™ May 2016 - Aug 2018Vancouver, Bc, CaPerformance and metric-driven manager overseeing all marketing, advertising, public relations, social media, events and community investment initiatives in Quebec for Canada’s top outdoor retailer. Work closely with various company stakeholders, including upper-management and retail locations, as well as with agency partners. -
Account Director, Public Relations And EventsExacto Communications Montreal Aug 2012 - Apr 2016Montréal, Québec, CaTeam leader responsible for all public relations and communications, including strategy, planning, execution, client liaison, crisis management and media relations/pitching for national accounts (Reebok, CCM Hockey, Future Shop/Best Buy, Philips, L'Oréal Canada and others). Proven ability to work with various clients, stakeholders, media and influencers to obtain results. -
Marketing Manager - Advertising And Classics Business DevelopmentReebok (Adidas Group) May 2011 - Jun 2012Boston, Ma, UsResponsible for managing all advertising (TV, print, web,etc) and leading the revitalization of the Reebok Classics category in Canada from a marketing and sales standpoint. Also the lead on all fulfillment and execution requirements of the team and league contractual partnerships for the CFL and Canadian universities. -
Marketing ManagerReebok (Adidas Group) Feb 2008 - May 2011Boston, Ma, UsFocusing on BTL marketing, I managed all fixturing, POS and social marketing for Reebok Canada (footwear, apparel and team sports other than hockey).Also managed the Men's Training category at Reebok, including both ATL (TV, print and web advertising) and BTL (Point-of-Sale).
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Customer Service RepresentativeReebok (Adidas Group) Jan 2007 - Feb 2008Boston, Ma, UsCustomer Service Rep for the Sports Licensed Division (SLD from the adidas Group).Responsible for servicing NBA, NFL and CFL accounts and events
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On-Air Basketball AnalystRds Feb 2008 - Jun 2012Toronto, On, CaOn-Air basketball commentator for NCAA and International games, including the 2012 Olympics in London, England. -
Account ExecutivePcm: The Right Technology, Delivered. Jun 2006 - Jan 2007El Segundo, Ca, Us
Bernard Côté Skills
Bernard Côté Education Details
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Northwestern UniversityCommunication Studies -
University Of KentuckyJournalism
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Champlain College Saint-LambertSocial Studies
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Collège Jean-De-Brébeuf
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Collège Durocher Saint-Lambert
Frequently Asked Questions about Bernard Côté
What company does Bernard Côté work for?
Bernard Côté works for Transat
What is Bernard Côté's role at the current company?
Bernard Côté's current role is Senior Director, Brand Communications.
What is Bernard Côté's email address?
Bernard Côté's email address is co****@****ail.com
What is Bernard Côté's direct phone number?
Bernard Côté's direct phone number is +160487*****
What schools did Bernard Côté attend?
Bernard Côté attended Northwestern University, University Of Kentucky, Champlain College Saint-Lambert, Collège Jean-De-Brébeuf, Collège Durocher Saint-Lambert.
What are some of Bernard Côté's interests?
Bernard Côté has interest in Technology, Cycling, Music, Sports, Food.
What skills is Bernard Côté known for?
Bernard Côté has skills like Social Media, Writing, Trade Marketing, Advertising, Sports, Event Management, Marketing Communications, Sports Marketing, Social Media Marketing, Strategic Planning, Public Relations, Management.
Who are Bernard Côté's colleagues?
Bernard Côté's colleagues are Abdel Lounnas, Brendan Connolly, Dima Fahed, Mary Carry, Ugo Dionne, Virginie Kirouac, Elizabeth C..
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