Bernard Earl Email & Phone Number

Frodsham, Gb

Greater Manchester

• Develop and lead a team of 32 creatives, designers, writers and developers to deliver sales and marketing materials for use across all multiple channels.• Ensuring the team deliver consistent high-quality output.• Driving a culture of continuous improvement and inspires creativity.• Supporting the team workload and providing team leadership.• Liaises with stakeholders across the business to understand business requirements and seeks creative opportunities in all situations.• Working alongside the Traffic Manager to ensure resource optimisation, efficiencies and ensuring continually improving outputs.• Deliver on all team management activity including performance management, annual reviews, giving feedback, development and coaching.

Manchester, United Kingdom

• Lead a team of eleven in-house multi-disciplined creatives in the conception and delivery of impactful brand and channel content for five of the N Brown brands - Jacamo, JD Williams, Ambrose Wilson, Fashion World and Home Essentials.• Providing the entire company with beautifully crafted brand and creative guidelines, to shape the direction of all communications.• Increased the speed to market of imagery and cut photographic costs by contributing to the setup of our new in-house studio.• Increasing demand by creating and presenting multi-channel campaigns to bring trading stories to life for the customer – always delivering more than what is expected to challenge future thinking.• Increasing brand perception measures by taking full control of the home and lifestyle brands.• Always challenging ways of working - from creative delivery, to hardware, software and the ways we learn.• Built strong cross-functional working relationships with a wide range of teams including brand, marketing and buying.• Improved the quality of creative imagery by pitching and delivering a new way of shooting creative imagery, that also allowed the photographic budgets to stretch further.• Stepped up to deputise in the absence of a Creative Director over an eighteen months period.• Collaborated with world class agencies such as Y&R London, Mr.President, LOVE, Proper, Carat, Time Inc, Hearst, TBWA and ODD London to deliver ground-breaking creative content for full scope, omni-channel brand campaigns.

Northwich

• Producing, distributing and updating the brand creative guidelines for THG.• Created and directed the creative visuals for the Coggles campaign and POS.• Defining a new creative approach to the ecommerce photography.• Proposing new ideas to enhance the customer journey.• Producing photo briefs & directing model and still life shoots.• Anticipating and producing contingency concepts.• Working close with the trading team to offer guidance on live artwork.• Managing 3 direct reports within the brand strategy team.• Conceptual thinking and design for all parts of the wider business.• Creating and rolling out seasonal brand stories to the entire business.• Brand development: defining the brand proposition for Coggles, AllSoles and THG.• Staying on top of latest digital, design, photography, customer and fashion trends.• Defining brand creative principles and ensuring they are adhered to.• Ensuring my approach and mindset is in line with our customer

Manchester, United Kingdom

I providing fashion art direction and designs for fashion and retail markets (www.creativeby.be), which encompasses idea generation, concept development and visualisation across all media channels such as print ads, media rotation, lookbooks, direct mail, co-op advertising and e-commerce home/landing page updates. Ultimately, I am responsible for the execution of all photography, ensuring that it is on brand, supports merchandising strategies and successfully drives business. Key achievements include the development of monthly drip books, which have helped increase the revenue of Very.co.uk and Littlewoods by £1 million.

Manchester, United Kingdom

I provided art direction, working with creative communication agencies by offering complete services in Web, Print, Multimedia and Open source integration. This position involved leading, recruiting and coaching a 9 member creative team.

Manchester, United Kingdom

For this position, I created strategic branding materials and problem-solved in collaboration with marketing departments. This ethos enabled me to develop a new shooting process, saving the company 30% of its yearly photography budget.

Manchester, United Kingdom

For this position, I managing multiple projects simultaneously and monitoring schedules and budgets. I was responsible for the execution of all creating concepts and designing multipage catalogues, brochures, identities, stationary sets and direct mail. This position involved leading and coaching a 6 member creative team and also the recruiting of freelance creatives.