Data Definition and Monitoring: I establish and monitor performance and product usage indicators, ensuring that strategic objectives are achieved in collaboration with the product management team.Roadmap and Schedule Creation and Management: I develop and manage detailed roadmaps and schedules, ensuring timely and high-quality deliveries.Discovery and Delivery Processes: I lead and collaborate in discovery and delivery processes, ensuring that solutions are innovative and effective.Creation and Implementation of Individual Development Plans (IDPs): I design and execute Individual Development Plans for designers, promoting their growth and continuous improvement.Technical Development of Designers: I focus on developing the technical skills of the design team, fostering ongoing evolution.Agile Process Management: I implement and manage agile methodologies, maximizing efficiency and adaptability within design teams.Career Management and Development: I lead and support career development, encouraging personal and professional growth among team members.Strategic Alignment: I coordinate and align strategies with technology and product management teams to ensure successful project execution.Design Team Synchronization: I facilitate communication and alignment between design teams for a cohesive approach.Mental Health and Technical Development Support: I provide support for mental health and technical development within the team, creating a positive work environment.Hands-On Involvement: I actively participate in all phases of projects, from discovery to delivery and handoff, ensuring high-quality execution.My approach combines strong leadership with deep technical knowledge, driving innovation and achieving exceptional results at every stage of product development.

I lead the new extension course in Digital User Experience at PUC, I am a professor of the course and I also work in coordination.

Teacher responsible for classes focused on digital user experience at PUC, integrating the institution's Digital Transformation specialization course. This is one of the biggest and best challenges of my career, as I always dreamed of working in the academic field as a teacher.

As Product Design Lead at Cia Hering, part of Grupo Soma, I lead UX, UI, and strategy initiatives for three E-commerce products and the Hering app. My role encompasses a wide range of responsibilities and strategic activities:Problem and Opportunity Mapping: I conduct detailed processes to identify and analyze problems and opportunities, using data and insights to drive innovation and enhance user experience.Process and Strategy Definition: I establish robust processes and strategies that ensure a cohesive, results-oriented approach, aligning design practices with business objectives.Design Team Leadership: I lead and inspire design teams, fostering a collaborative and creative work environment that promotes excellence and innovation.Team Formation and Management: I am responsible for recruiting and selecting new talent, building highly qualified and cohesive design teams.Technical and Career Development: I focus on the continuous growth and development of team members, providing technical support and career guidance to maximize their potential.End-to-End Product Management: I actively participate in all phases of the product development cycle, from discovery to delivery and handoff, ensuring effective execution and alignment with user requirements.Collaboration with Multidisciplinary Teams: I work closely with Business and Technology teams, ensuring that design solutions are integrated and optimized across all project aspects.My approach combines strategic vision with practical execution, enabling me to lead and transform Hering’s digital experience by aligning best design practices with business goals and ongoing innovation.

As Product Design Lead in the Services vertical at Porto, which is part of the Customer Experience (CX) team, my role is pivotal in leading and enhancing the customer journey and experience. My responsibilities include:Leadership of Designers and Multidisciplinary Teams: I supervise and support designers within the verticals, working closely with UX Research, UX Writing, and Service Design teams. This multidisciplinary collaboration ensures a holistic and integrated approach to product and service design.Problem Identification and Analysis: I lead the identification of problems and opportunities, analyzing and mapping product data to inform strategic decisions and drive continuous improvements.Research and Ideation: I guide and oversee research, ideation, and co-creation processes, ensuring that solutions are based on solid insights and meet user needs.UI and Interface Design: I actively participate in UI and interface design processes, ensuring an intuitive and efficient user experience.Technical Mentorship and Career Development: I provide technical mentorship and support career development for team members, focusing on both hard and soft skills, and tailoring guidance to individual needs.Collaboration with Design Ops and Design System: I collaborate with Design Ops and Design System teams, working with other verticals at Porto to ensure consistency and efficiency across all aspects of design.My role combines strategic leadership with practical execution, allowing me to drive innovation and excellence in the customer experience across Porto.

As the Design Lead of the Educational Tribe, I am responsible for leading and coordinating design strategies to maximize impact for both users and the business.Mentorship and Career Development: I provide technical support in design, discovery, and delivery for Product Designers, along with personal and professional guidance. I assist in identifying strengths and areas for improvement, recommending courses, and strategies to enhance both soft and hard skills.Definition and Optimization of Design Processes: I collaborate with other leaders to define and optimize design processes, establishing research and validation stages that ensure efficiency and alignment with strategic objectives.Facilitation of Dynamics and Workshops: I facilitate research, discovery dynamics, and ideation sessions with multidisciplinary teams, fostering a collaborative and innovative environment.Data Analysis and Collection: I collect and analyze data using BI tools, Analytics, and tracking platforms to inform strategic decisions about the product, focusing on business needs and user requirements.Discovery and Ideation Processes: I define and implement discovery and ideation processes, conducting quantitative and qualitative research, interviews with stakeholders and users, and data and market analysis. I facilitate dynamics to validate and explore hypotheses.Testing and Validation: I develop and conduct usability and A/B tests, tabulate results, and define evaluation criteria to ensure that solutions meet user needs and business objectives.Hands-On Involvement: I am actively involved in all phases of design, from research and discovery to interface creation, prototyping, handoff, and delivery, ensuring high-quality implementation of products.My approach combines strategic leadership with practical execution, allowing me to effectively guide the team and projects while promoting innovative and impactful solutions.

I previously served as a UX Designer Specialist in the Customer Service and Relationship tribe at Riachuelo and Midway. My role focused on transforming the experience of customer service and relationship channels and products, with a strategic emphasis on user experience, accessibility, and usability.This position represented a significant and exciting challenge for my career, as I contributed to the development of a new CX area at Riachuelo. My work spanned the entire design cycle, from discovery to delivery, allowing me to implement substantial and innovative improvements that provided a completely new and enhanced experience for Riachuelo and Midway product users.My strategic approach included:Enhancing User Experience: I worked to optimize the customer journey, ensuring a smooth and satisfying experience across all touchpoints.Focus on Accessibility and Usability: I developed solutions that adhered to best practices in accessibility and usability, making products and channels more inclusive and user-friendly.Innovation and Continuous Improvement: I engaged in discovery and delivery processes to identify innovation opportunities and implement ongoing improvements that elevated the quality of the user experience.This role offered the chance to shape how Riachuelo and Midway interacted with their customers, contributing to a lasting and positive impact on the overall user experience.

I was responsible for managing and facilitating product discovery processes, developing strategies for products and features, and executing UX delivery and strategy processes, with a focus on user experience and interface design. I also took on UI roles, working with design systems, creating layouts for Next’s products, and componentizing elements.My role at Banco Next was comprehensive and integrated, covering all stages of the product lifecycle, from Discovery to Delivery and Hand Off to development. This involved:Product Discovery Management: I facilitated and managed product discovery processes to identify needs and opportunities, collaborating closely with stakeholders and multidisciplinary teams.Product and Feature Strategy Development: I conceptualized and developed strategies for new products and features, ensuring they aligned with business objectives and user needs.UX Delivery and Strategy Execution: I implemented design solutions and user experience strategies, ensuring an intuitive and effective interface.Interface and UI Design: I worked with design systems to ensure visual consistency and cohesion, developing layouts and componentizing elements for Next’s products.My role was integral and focused on delivering high-quality solutions that enhanced the user experience and supported Banco Next’s strategic objectives.

As a UX/UI Product Designer and user experience and customer strategist, my role involved a comprehensive and strategic approach to digital product development. My responsibilities included:UX/UI Research and Design Sprint: Conducted detailed research and Design Sprint sessions to deeply understand user needs and validate design concepts.Product Discovery: Facilitated the product discovery process by identifying opportunities and defining key requirements to align design with business goals and user expectations.Design Ops and Design System: Implemented Design Ops practices and developed and maintained Design Systems to ensure consistency and efficiency across all design projects.Scrum/Agile Methodology: Worked within Scrum and Agile methodologies to ensure an iterative and adaptable approach, fostering ongoing collaboration and delivering value.Ideation and Wireframing: Led the creative process from ideation through to wireframe execution, ensuring effective and well-founded design solutions.Information Architecture: Developed and organized the structure of information to enhance the navigability and usability of products.Layout and Visual Identity: Created layouts and applied visual identity to interfaces, ensuring a cohesive user experience aligned with the brand.My role involved managing projects and creative processes, directly collaborating with clients in meetings and co-creation sessions, and delivering comprehensive solutions for all stages of the project. My development knowledge was crucial in creating tangible and strategic interfaces, focusing on alignment with business objectives and digital brand positioning.

My work consisted of working on many fronts within the delivery system of the agency's projects, starting at the time of closing new business, bringing a market analysis, technical analysis of:-Product Design and Development applied to the project;- Vision of digital transformation for new businesses;- Next, my work continued with the planning and coordination of projects, giving research guidelines, data analysis, project scope formatting;- After the process of searching and formatting the scope, my work would be in the study of references, trends, and possibilities for the navigation flow of the website;- User journey;- UX prototyping for Wireframes and low fidelity architectures;- Work with the complete high-fidelity information architecture;- In the next step, I worked with the application of UI in the approved architecture, bringing artistic and creative elements to give face to the project, with visual communication, study of animations for the development, study of states of elements and components, design system, compounding and etc. ;- Coordination of the development team, setting up schedules, performing dailys, sprints, and other production methodology processes at all stages, according to the project, whether I worked in front-end development or not.My competencies were very broad, acting from research, BI analysis, marketing strategies, navigation strategies, creation of digital architectures and products, coordination and management of teams and tasks, coordination and project management, front-end development.I consider myself a T professional and complete after that experience.

I have always unified my knowledge in design of digital products to my ability in development, I joined Mustache with the proposal to develop sites focused on UX with a UI adherent to the project, brand and development resources.I also worked in the front-end development of digital products, my cycle consisted of the initial research of the project, market, scenarios, until the development of the best solutions for UX and UI, and performance with front-end.

I worked directly in site creation, planning and development, working with gathering briefing information, monitoring metrics and performance metrics. My work was performed side by side with Project Manager in the creation of wireframe or information architecture site structures, UX / UI prototyping, visual communication and branding creation, front end development, Wordpress backend and creation processes of mobile or responsive web solutions.

Responsible for all product planning, strategy and execution alongside the Area Coordinator.It was part of the process of studying new web and mobile systems for different usage applications, systems focused on showing B.I performance for companies from different sectors.My main tasks consisted of:- Systems planning and scope;- Design of structure and flow with focus on usability;- Layout and diagramming of screens;- UX / UI prototyping;- Application of visual communication in architectures and wireframes;- Front-end development;- Systems production management.