Bernard Martin Email & Phone Number

Baden, Pa, Us

Rapid Production Marketing, is a marketing consulting agency that develops strategies & tactical implementation to help businesses engage with customers & prospects. Programming starts with a review of overall market, segmentation, SEO & competitive environment analysis. We then develop sales channel marketing and media programming that includes aspects of website development, social media platform engagement, supply chain agreements, sales territory strategies, trade show event planning, brand development and public relations. All programming is designed with the goal of enabling your management team to gain marketshare and ROI. At the end we provide you with solid strategic intelligence AND a comprehensive tactical implementation plan. RPM is an experienced professional firm with broad-spectrum experience in start-up businesses including manufacturing, distribution and manufacturing agency companies. RPM takes a holistic approach which leads to synchronous development of branding, identity, channel program and product development, business intelligence and social media programming. RPM brings a unique blend of marketing expertise, frontline direct sales experience, and in-depth technical knowledge combined to present systematic solutions for generating profit and market share dominance. RPM leverages industry specialists who "know a lot about a little" and we bring them together on an "as needed" basis to keep our value high and client costs low. RPM works with companies, organizations and investment firms to help them meet their strategic goals. What we do:o Advertisingo Brand Developmento Business Intelligence Systemso Co-Merchandisingo Database & Software developmento GIS analysiso Identity Developmento Industry Analysiso Multi-Channel Identification & Managemento Product Development R&Do Social Media Marketingo Strategic Planningo Tactical Implementationo Trade Show/Event Managemento Web based Marketing & Development

Pittsburgh, Pa, Us

Develops and implements a communications strategy for the Pittsburgh Vintage Grand Prix that builds and maintains a positive brand.• Showrunner: Produces and Directs Livestream and video production. • Showrunner: Produces and Directs Main Stage Show• Primary contact for Media Partnerships• Concurrently with the Executive Director oversees the organizations communications and branding in various online and print platforms such as LinkedIn, Twitter, Facebook, and industry magazines.• Concurrently with the Executive Director oversees the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensures that all content is current and relevant.• Develops and maintains positive professional relationships with various members of the media.• Oversees on-site media contacts with Media Team during select events• Assists executive leadership in developing presentations, speeches, and otherimportant organizational messages.• Provides feedback and suggestions concerning graphics and press releases.• Develops, composes, distributes, and implements polices to enhance the efficiencyof the communications and to further develop the building and maintaining of apositive corporate brand.• Performs other related duties as requested.• Recruits, develops, assembles and oversees the volunteer media & socialmedia communications team.

Pittsburgh, Pa, Us

The Pittsburgh Vintage Grand Prix Association is a 501(c)(3) non-profit organization with a mission to hold a world-class vintage automotive event for charity. It is the longest continuously running event of it's kind in the world. The 10 days of events culminate on "Race Weekend" at Schenley Park where over 150,000 people view the only vintage racing event in North America held on city streets.The Vintage Race track is surrounded by 18 holes of golf course where automotive manufacturer marques are segmented by country of origin within individual car shows. In total, between 4-5000 cars are on display during the event. The #PVGP has raised millions of dollars for the Autism Society of Pittsburgh & Allegheny Valley School.In 2007 Mr. Martin proposed the idea of an "All-Italian" auto show as the featured “Marque of the Year” for the 26th Annual event. Due to the overwhelming success of the "Marque of the Year" celebration, he developed and planned the entire Cortile Car show event including team recruitment, event location, sponsors, event planning and the creation of the website.2008 saw the introduction of the "Cortile", and an international branding effort, featuring stunning examples of Italian macchina from the likes of Ferrari, Maserati, Lamborghini Alfa Romeo, Lancia, Abarth, and even Vespa. Mr Martin created a very unique event within the Pittsburgh Vintage Grand Prix that features musician, an art show, and museum level displays of racing memorabelia from private collections.He was worked with Italian Automobile Manufacturers including Abarth, Alfa Romeo, Bandini, Ferrari, Fiat, Lamborghini, Lancia & Maserati.

Pittsburgh, Pa, Us

The Pittsburgh Vintage Grand Prix Association is a 501(c)(3) non-profit organization with a mission to hold a world-class vintage automotive event for charity. It is the longest continuously running event of it's kind in the world. The 10 days of events culminate on "Race Weekend" at Schenley Park where over 150,000 people view the only vintage racing event in North America held on city streets. The Vintage Race track is surrounded by 18 holes of golf course where automotive manufacturer marques are segmented by country of origin within individual car shows. In total, between 4-5000 cars are on display during the event. The #PVGP has raised millions of dollars for the Autism Society of Pittsburgh & Allegheny Valley School.As Social Media Director, Mr Martin has developed the strategy, global brand awareness, & engagement SOP's to generate inbound traffic, cultivate and support sponsorship, media awareness and public relations. Mr. Martin has worked in conjunction with the web development team to integrate Social Media. He has led the Social Media platform design, Content, Promotional, Engagement and Conversion Strategy and curation & implementation of the strategic objectives.In 2009 Mr. Martin proposed and developed a Social Media Marketing Plan and began implementation of the fan and sponsorship program. He has worked with Social Media Directors and personal from the various international automotive manufacturers sponsors to develop programs that match & support their engagement strategies. He has recruited and trained an ever growing team of Social Media personal to support each of the individual Social Platforms.The Social Media team uses a variety of platforms and desktop tools including: Facebook, Flikr, GooglePlus, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, & YouTube.In 2017, Mr. Martin began development of the first ever integrated media and public relations strategy.

Concours LLC provides professionalism and best practices to those organizations seeking to create successful vintage automotive events. We provide a full set of services to produce your automotive event. This includes driving events such as Road Tours, Rallys, Autocross and Karting as well as static display design and logistics for Concours events. We provide judges and a comprehensive set of standards to suit your target demographic. We develop pre-event marketing materials and car show events that can include website and social media marketing

Navarre, Florida, Us

SampleMax™ Inc. holds both U.S. & International patents for sample 'onserts™' that enables miniature samples of product to be fastened as a magazine advertising supplement to the outside of publications so that advertisers have a premium method of presenting their product for maximum engagement.Consumers are quite savvy and don't want to spend money on anything they aren't sure about. That's why free samples can boost sales by as much as two thousand percent! That's written 2,000%! Up until now, there wasn't a way for publishers or printers to provide a standardized method of delivering product samples to consumers in a consistent format. That is where SampleMax™ fits!SampleMax™ is an ideal solution for consumer oriented companies who are focused around entertainment, philanthropy, health and beauty, fashion, the arts, and epicurean products that need to put their sample in the hands of their target audience.

Oceanside, Ca, Us

Masa Tool created the The Microconic™ workholding system which is a mechanically actuated micro-workholding system for use in high precision, small diameter CNC turning applications.Masa Tool developed the Microconic™ system specifically for holding workpieces from Ø0.15mm to 10mm (Ø0.006" to 0.390") in any machine that has a collet-type chuck. The system consists of two major components: The Microconic™ cartridge, which transforms the work spindle for miniature workholding, and the “right-sized” Microconic collet, which fits in the cartridge.- Unsurpassed concentricity, typically 3 microns (.0001") and guaranteed to be within 5 microns (0.0002") in production use.- Works with either draw-type or push-type standard collet systems that are in any machine.Using the MASA Microconic™ System allows Machining Creativity more than ever before.As Managing Director of Sales and Marketing through his company Rapid Production Marketing, Mr. Martin develops and implements all aspects of the of the Microconic brand introduction including:Brand & Marketing Managemento Develop Brand and Marketing Strategyo Develop synergistic Marketing Materialso Develop Catalogs & Promotional Materialso Develop & implement print media, editorial & press releaseso Develop application studies, white papers and technical blogso Develop and manage all aspects of Social Media engagement o Trade Show and Event ManagementSales Managemento Develop & implement Sales Strategyo Develop & implement International Sales Channelo Identify, train and manage Manufacturer's Agents o Develop & implement Distributor Terms of Service, Policies & Procedureo Develop & implement Training and Support Materialso Identify, cultivate and manage Sales Channel Partners including Industrial Distributors, OEM dealers and manufacturers, OEM builders and strategic alliances.

Morgan Hill, Ca, Us

Destiny Tool is a premium manufacturer of high performance carbide End Mills for use in CNC manufacturing of non ferrous & high temperature exotic alloys. Located in the heart of Silicon Valley, their unique cutting tools are specifically designed for heavy cuts and very high material removal rates (MRR) while at the same time providing a a surface finish more commonly found in finishing tools. As Managing Director of Sales and Marketing through his company Rapid Production Marketing, Mr. Martin developed and implemented all aspects of the of the Destiny Tool brand including:Brand & Marketing Managemento Developed Overall Brand and Marketing Strategyo Developed synergistic Marketing Materials including design, creation & updates of the website.o Developed Catalog & Promotional Materials, First Catalog to implement ISO 513 color coding.o Developed & implemented print media, editorial & press releaseso Developed application studies, white papers, NEWS articles technical articleso Developed and managed all aspects of Social Media engagement.o Created Instagram & developed to over 10,400 Followers.o Trade Show and Event Management. From Design to Booth Tactics.o Created OEM Partnership Programs for Trade Shows & Open Houseso Created the first round tool Machining Cloud profile for standardized data tables.o Developed tooling libraries & partnerships with CAD, CAM software suppliers.o Created Sponsorship Programs with Student Race Teams.Sales Managemento Developed & implemented Sales Strategy setting new company Sales Records each year.o Developed & implemented International Sales Channel Partnerso Identified, hired and trained Manufacturer's Agents o Developed & implemented Distributor Terms of Service, Policies & Procedureo Developed & implement Training and Support Materials.o Identified, cultivated and managed Sales Channel Partners including Industrial Distributors, OEM dealers and manufacturers, OEM builders and strategic alliances.

Shelby, Michigan, Us

The Blue Photon System is a revolutionary workholding product that utilizes BlueGrip Adhesives and UV light to grip and hold all types of machined parts and materials.Blue Photon adhesive workholding is perfect for both metallic and ceramic near-net shape parts. It provides the most versatile method of fixturing for complex geometries while providing more cutting tool access than any other 5th axis workholding on the market.As Managing Director of Sales through his company Rapid Production Marketing, Mr. Martin develops and implements all aspects of the of the Blue Photon brand introduction including:Sales Managemento Develop & implement Sales Strategyo Develop & implement International Sales Channelo Identify, train and manage Manufacturer's Agents o Develop & implement Distributor Terms of Service, Policies & Procedureo Develop & implement Training and Support Materialso Develop application studies, white papers and technical blogso Develop and manage all aspects of Social Media engagement o Trade Show and Event Managemento Identify, cultivate and manage Sales Channel Partners including Industrial Distributors, OEM dealers and manufacturers, OEM builders and strategic alliances.

Indianapolis, In, Us

Techniks is a leading manufacturer of Rotary Toolholders & Magnetic workholding for CNC Milling machines. Mr Martin was responsible for oversight of the TechniksUSA and Earth Chain social media strategy and social media team across all internal brands and platforms . This role coordinated with the internal PR, Editorial, Marketing, Sales (inside/outisde) and Production Directors to support the Company’s mission. The position involved ensuring that TechniksUSA's social broadcasting was fully integrated with all other efforts across the Company’s portfolio.o Created the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the company culture.o Identify revenue opportunities.o Directed all social media tool integration.o Coordinated the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company’s portfolioo Sourced and managed relationships with social monitoring and platform partners to support and develop commercial opportunitieso Worked with the marketing team to ensure social media tools (for ex. FB connect, Sharing buttons) were kept up to date and provided employee trainingo Managed social media campaigns and day-to-day activites including online advocacy, editorial, outreach efforts & promotionso Acted as the advocate of social media integration within the Company, influencing overall site and business strategieso Provided benchmarks and analyzed data provided by the Social Media Team, to inform company-wide decision-making and commercial campaign targets are meto Regularly provided insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashiono Monitored and commented on trends in social media trends and applicationo Monitored the competition and be aware of market changes and developments

Johnstown, Pa, Us

Highlander Tool is an industrial cutting tool distributor headquartered in Johnstown PA and started in late 2008. Highlander Tool is a wholly owned subsidiary of Laurel Holdings. The products Highlander represents in the metalworking industry are focused on: Abrasives, Cutting Tools, Metrology, Tooling, Safety Supplies , Shop Supplies & CNC Workholding. In November 2008 Mr Martin began the leadership of a new start-up industrial distributor founded in September 2008 via the acquisition of a defunct Plumbing & HVAC distributor's customer database and 7 vendors. Mr Martin created all business systems, procedures, strategic business plan, P&L projections and management, recruitment, training and implementation of all marketing and sales force deployment.o Created New branding: Company name, logo and all identity materials.o Created an interactive website which included videos, forums, calendars and technical libraries with functionality for database and on-line orderingo Created a custom relational database solution which included:• Market Analysis by machine tool installed base• Materials Analysis by materials consumed• Agent Database of product offering and loyalty analysis• OEM database of products• Competitive Analysis for Industrial Distributors within a 350-mile radius.• Developed a “drop down” contact management solution• Developed and Calculated Sales Commission, Profit/Loss. o Developed Exclusive Strategic Alliance National purchasing agreements• Developed 150+ contract relationships with vendors in the segments:• Cutting Tools• Machine Tool Accessories• Metrology• Shop Supplieso Increased average profit margin from an average of 13% to the mid 20's%o Increased product offering from 7 brands to over 150+ brandso Increased open customer account base 538%.

The Pennsylvania Association for Gifted Education is a nonprofit advocacy organization dedicated to helping gifted learners, parents and educators. Ambridge PAGE was an affiliate chapter of the National Association for Gifted Children (NAGC).Duties include the design, layout, content and updating of the entire website as well as coordination between parents and the School District, and the State organization.As a member of the Gifted Committee in Ambridge School District in 2007 we developed several strategies for the District to create and improve the Gifted Education Program. One of the direct results was development of a PAGE affiliate chapter in late 2008. I was named President by a very fine group of parents in May 2009 for the 2009-10 academic year.

In April 2006, Rapid Production Marketing merged with Metalcutting Specialists Group Ltd, also a Manufacturer’s Representative Agency. The products metalcutting represented focused on a specific segment of the metalworking industry primarily between the spindle and table of a milling machine or, the turret and spindle of a lathe.Mr. Martin expanded a complete offering for both industrial distributors and machine tool dealers in 9 US states and 2 Canadian Provinces. This included managing and setting up channel programs in 60% of the US market and 58% of the Canadian Market.Principals Represented during this period:o AB Toolo ATS Workholdingo Criterion Machine Workso DestinyToolo Earth Chaino Horizon Carbide Toolo Kitagawao Microcentrico Morse Cutting Toolso mPower Workholdingo Kaiser Tool Companyo Ostrem Tool Companyo Romayo Te-Co, Toolex and Qu-Coo Technikso RTWo sPINner Deburringo Vega Tapso WidiaManaged all marketing efforts includingLogo DevelopmentWeb DevelopmentTerritory AnalysisMarket PenetrationBecame either the #1 or #2 agency for both total sales and/or total growth in the North American market for the vast majority of product lines represented.

Baden, Pa, Us

"RPM" was a manufacturer's representative agency based in Pittsburgh, PA and targeting industrial cutting tool distributors and machine tool dealers in 6 states and 2 provinces.Many of the brands represented where new-to-market greenfield efforts. We worked with manufacturer's to develop their channel and marketing strategy nationally and internationally. We acted as participatory partners to identify complimentary agencies, trade shows, product niches for new R&D efforts and assisted in the development "nuts and bolts" tactical implementation of all efforts.We also worked with mature brands to develop a comprehensive restructuring of their channels program to migrate from an "open" network to a "limited" distribution.In several instances our market area served as a test market for innovative new programs that our company developed and then provided to our principals to successfully implement nationally and internationally.Principals Represented during this period:o AB Toolo AustinViseo Ceratizito Criterion Machine Workso DestinyToolo Earth Chaino Horizon Carbide Toolo Ibag Spindleso MA Fordo Matrix Carbideo Midacoo mPower Workholdingo Northfield Chucko PML - PAL Chuckso Point Techo Richards Micro Toolo Te-Co, Toolex and Qu-Coo Technomagneteo Technikso sPINner Deburringo Witte VacuumWe successfully launched several new product brands within our industry segment and became the the #1 Sales Agency and #1 Growth Agency in North America for several of the brands we represented.RPM was one of the first agencies in the industry to identify & launch a successful strategy for dual channel programs that complimented rather than competed with each other.RPM was merged with Metalcutting Specialists Group to expand market coverage and product line expansion in 2006.

Livermore, Ca, Us

Established in 1947, Western Tool & Supply is a privately held industrial distributer with facilities located throughout the West Coast of the United States. Western's philosophy of technical service combined with daily deliveries enabled them to become a regional industry leader; distributing a wide range of metalworking tools throughout California, Nevada and the Pacific Northwest.Territory Sales Manger for San Francisco Peninsula. Mr. Martin developed a market strategy through an initial dialectical approach to market analysis and implemented an asymmetrical territory plan to block competitors access to a market area based upon travel routes and terrain. The ultimate goal was to create a "deadzone" of business where it became inefficient for competitors to travel through to get to the core of the market which would lead to total market dominance over time.Developed an parallel effort to create partner relationships with Machine Tool Dealers.The plan as developed:• Identify total market and total market potential• Identify competitive weaknesses• Target key accounts in strategic areas• "Poison the Water": Construct low price "feints" that consume competitor’s time to maintain existing business while expanding marketshare in other accounts• Develop relationships with machine tool dealers to penetrate new businessResults:• Increased open accounts threefold and monthly billing accounts by 150%• Territory grew to 80+% marketshare• 3 competitive distributors within the territory closed operations• 2 competitive distributors discontinued full service to the marketDeveloped an analysis of distributor software procedures in conjunction with my MBA team to isolate a comprehensive recommendation for improvements in the use of "Prophet 21" (Epicor)

ToolexToolex was a manufacturer of workholding products for the CNC Milling manufacturing market. In 1998 Toolex was acquired by Te-Co. The Toolex® ReLock Vise System combines high manufactured tolerances with unequalled versatility in providing two-station and eight-station production vises. These CNC vises, available with machinable soft jaws, hard jaws, master jaws and parallels, or fixture plates, allow a machinist several different configurations with the same vise. It was the first comprehensive modular vise workholding system on the market.Mr. Martin developed the strategic business and marketing plan for new product introduction, the Toolex ReLock Vise and accessories. Mr. Martin managed all aspects of photography, video, catalog, advertisement layout, design & placements, brochure design, logo design, printing, and all marketing material creation. He developed a marketing and sales database using 4th Dimension software to track not only lead generation by ROI calculations for all advertising and trade shows performance but all geographic sales territory mapping cross referenced to market potential and marketshare.Mr. Martin defined and coordinated distribution and manufacturer's representative channel in North America. Developed strategic alliances and stocking distribution points in the United Kingdom, Netherlands & Singapore. Developed the product line sales from $200K to $3M in this period.

Us

TeleCheck provides industry-leading check acceptance, check processing and risk analytics services to thousands of retailers and financial institutionsThe primary focus of this position was to sell credit, debit, and check processing solutions along with other merchant services products to banks & small businesses. This was accomplished through referrals obtained from a strong working relationship developed with networking groups and other referral sources complimented by effective cold calling of potential merchant sales opportunities. Duties included: ensuring accurate, timely, and professional responses to all referrals, developing and delivering concise and effective presentations to banks and prospective merchants, appropriately pricing products and services, providing field support to existing merchant customers within assigned territory, participating in new product and sales skills training, consistently meeting or exceeding assigned revenue target, and always representing the Telecheck values of embodying the highest ethical standards and treating others with dignity and respect while staying in compliance with Fair Credit Reporting Act (FCRA), The Fair Debt Collection Practices Act (FDCPA) all while providing quality customer service.Cold called and sold the Pittsburgh Pirates check guarantee services for the playoffs

Baltimore, Md, Us

Williamson Launikonis Associates was formed to provide Sales, Management, Leadership, Corporate, Negotiation, Networking, Customer Service and CRM training programs. Ken Launikonis worked with David Sandler to develop 4th generation a sales training program that compartmentalized the selling process that eventually evolved into the Sandler Sales Institute. Launikonis was the first franchisee of the Sandler Sales Institute. Whereas Sandler's process was focused on 'selling skills' Launikonis developed programming on leadership and management training programs. Williamson Launikonis provided sales and management training and consulting services for small- to medium-sized businesses (SMBs) as well as corporate training for Fortune 1000 companies. Their methodologies and specialized tools equipped trainees with the skills necessary to improve both their business and bottom line.Eat what you killAs a result of the selling philosophy training program, consultants at Williamson Launikonis where expected to utilize and exemplify the training methodologies we taught. Straight commission. No existing book of business, one call close, leave with a check. Develop appropriate training methods and implementation for the new client. Highlighted Projects Included:Costa Sauce/Numa PompilusDeveloped a brand introduction of hot sauce for the US market which included a brand partnership with Desnoes & Geddes Limited (Labatt's USA) to co-merchandise "Screaming Bloody Jamaican" sauce as well as working with the Defense Logistics Agency to provide hot sauce in MRE's.Prospector's GroupWorked with business to business telemarketing start-up working with their clients who ranged from Cray supercomputer services to concrete salt domes. Developed market analysis and instituted marketing programsPhone-A-MartDeveloped initial marketing plan for home delivery of groceries which included an automated warehouse and custom order and delivery system using Telxon units

London, Gb

Household Finance Corp. was founded in 1878. It was the first financial company to offers the installment plan, under which a consumer loan could be repaid through a regular monthly amount rather than a lump sum on the due date. It was restructured in 1981 under a holding company named Household International Inc., and, in 1998, it acquired Beneficial Corporation. On March 28, 2003, HSBC acquired Household International, which was merged in 2005 with a subsidiary company that became the HSBC Finance Corp.Recruited into the Management Training Program.Assistant Manager (AM)Washington, PA office: loan account development and collection activity for southwestern PA and WV. Managed Office closure and office consolidation of three facilities into one.Senior Assistant Manager (SAM)New "Mega-Office" in the South Hills of Pittsburgh. Managed decoration and vendor contracts. Consolidated three office locations into a new facility while maintaining loan account growth goals and collection activity. Due to program changes within the Management Training program I was one of only 5 SAM's qualified to manage collection activity. With the office consolidation, collection activity was migrated to a "Collection pod" to handle accounts throughout the Mid Atlantic region. I managed a collection and reduced "bad debt" by 92% within my portfolio prior to the closure of the "pod" when it was moved to Chicago.

Bachelor'S Degree, Politcal Science/Economics

Mba, Mba

High School